Getting to MVP(Minimum Viable Product)

Traditional Worldcustomer is knownfeatures are knownsolution is known

Traditional World

is not where we live

Most startupsKnow the problem, but not the solution

Many don't even know precisely what

problem they solve

Lean Startups:

LEARN & ADAPT

1. Focus on a simple implementation of your idea

1. Focus on a simple implementation of your idea

2. Start with a minimal core set of features

1. Focus on a simple implementation of your idea

2. Start with a minimal core set of features

3. Release and listen to your users

1. Focus on a simple implementation of your idea

2. Start with a minimal core set of features

3. Release and listen to your users

Minimum Viable Product

MVPSmallest thing I can do to test my idea?

a prototype shouldn't require big investments

It should be cheap and validate ideas

This Session

From 0 to MVP in 30 minutes

What matters most?

Cost of Innovation

Focus

« Want to increase innovation? Lower the cost of failure »

Joi Ito

AWS enables you to Fail ForwardFail Faster

Fail Cheaper

Product Development

MVP

Time

Sca

le

Innovation & Iteration

MVP

Time

Sca

le

Innovation & Iteration

Time

Sca

le

Started: burbn, location-based mobile app. Photo sharing is just one feature

Now: re-written as photo app. Sold to FB for 1bn

Innovation & Iteration

Time

Sca

le

Started: odeo, site to create & share podcasts

Now: micro-blogging, 500M users, >10Bn valuation

Innovation & Iteration

Time

Sca

le

Started: developed 51 games, none very successful. But then game 52…

Now: raised $42M, downloaded 1B times, 25% paid, best sold game on AppStore

“Timing, perseverance, and ten years of trying will eventually make you look like an overnight

success.”

Biz Stone, Twitter co-founder

AWS lowers the cost of Innovation

Time

Sca

le

Scenario Small team with initial idea for Mobile app

3 months to get to launchUnknown customer/problem/solution

No cash….

Dev / Test Environment

Time

Sca

le

Average Spend

$0p/m

Alpha Release

Time

Sca

le

Average Spend

$15p/m

Beta Release / MVP

Time

Sca

le

Average Spend

$235p/m

Getting to MVP for $250

Time

Sca

le

Total Spend to MVP

$250$235$15$0

• 3 months dev/test/release • Serving Beta customers• Ready for full production

and scale

Your application

Your business & what makes you unique

Innovation, not undifferentiated heavy lifting

Spending developer time in the right place

Automate as much as you can(Deep insight alert: Developer Time = Money)

FOCUS!

Build apps, not infrastructure

"Startups are all about focus. AWS enables focus" Ray Bradford, Kleiner Perkins, Caulfield & Byers

“Your users around the world don’t care that you wrote your own DB”

Mike Krieger, Instagram Cofounder

AWS OpsWorks

AWS CloudFormation

AWS Elastic Beanstalk

DevOps framework for application

lifecycle management and

automation

Templates to deploy & manage template-driven

provisioning

Automated resource

management – web apps made easy

DIY / On Demand

DIY, on demand resources: EC2,

S3, customer AMI’s, etc.

ControlConvenience

Focus requires Automation

DEMOYour MVP on AWS Elastic Beanstalk

What’s AWS Elastic Beanstalk?

User Application

Application Service

HTTP Service

Language Interpreter

Operating System

Host

We Create the EC2 InstanceYou Focus on Developing Your App

Flexibility to Choose your Stack

We’re going to build this…

Thank Youaws.amazon.com/start-ups

amzn.to/1heA2Ei