2007

2007 Ching-Tang Wang Shih-Chung Hsiao ::ma1b0212:

2007 822 722 87.83Amos7.0

2,130 IEG SPONSORSHIP REPORT(IEG)2007 377 66% 2007 11 6 11 18 2007 2007 11 6 2007 1118 822 722 87.83 2007 32 7 82 15 SPSS 10.0 for Windows AMOS7.0

SPSS10.0 for Windows 2

2001- 19981999 28(3)70-762004200119999261-632004Engel, J. F., Miniard, P. W., & Blackwell, R. D. (1995). Consumer Behavior, (8th ed). Forth Worth: Dryden.Fishbein, M. & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior. M. A.: Addison-QesleyIEG (2006). Projection: Sponsorship Growth To Increase For Fifth Straight Year. IEG SPONSORSHIP REPORT, 25(24), 4.Kotler, P. (2000). Marketing Management, The Millennium Edition. NJ: Prentice Hall.Stotlar, D. K., (1993).Successful sport marketing. Debuque, IA: Brown-Benchmark

2008 -