Google Confidential and Proprietary 1 Google Confidential and Proprietary 1
Banking on the Web October 2014 Panos Lamprakos Industry Manager - Finance
Google Confidential and Proprietary 2 Google Confidential and Proprietary 2
Greek Trends .gr
Google Confidential and Proprietary 3 Google Confidential and Proprietary 3
7m Greeks are online
70%
of the Greek Population
40% use a smartphone
10% use a tablet
of Greek Men
91% below 40
40% above 40
of Highly Educated Greeks
55% use a smartphone
90% 65%
Google Confidential and Proprietary 4 Google Confidential and Proprietary 4
Banking Searches In
dexe
d Q
ueri
es
Source: Google internal data| Apr12 – Aug 14, Growth numbers refer to Q2 2014 vs Q2 2013 delta in searches
Y-‐o-‐Y Search Evolu/on (Banking)
FY2011 FY2012 | 26% FY2013 | 25% FY2014 | 32%
Google Confidential and Proprietary 5 Google Confidential and Proprietary 5
Banking Sector Brand Barometer
Source: Google internal data| Apr12 – Aug 14, Growth numbers refer to Q3 2014 vs Q3 2013 delta in searches
Inde
xed
Que
ries
Growth Period
+32% in Q3’2014
Google Confidential and Proprietary 6 Google Confidential and Proprietary 6
5.9% 5.3%
5.0% 4.4% 4.6% 4.6%
4.2%
4.7%
Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14
Brand vs. Generic
Branded Generic
Brand vs Generic
Google Confidential and Proprietary 7 Google Confidential and Proprietary 7
Generic Searches Deepdive
Source: Google internal data| Jul 12 – Aug 14
Most people are interested in “Καταθέσεις” & “Επενδυτικά Προιόντα”
Inde
xed
Que
ries
Other
e-Services & Web banking
Στεγαστικά Δάνεια
Credit Cards
Καταναλωτικά Δάνεια
Επενδυτικά Προϊόντα
Καταθέσεις
26.2%
23.8%
18.1%
15.6%
7.9% 4.6% 3.7%
Google Confidential and Proprietary 8 Google Confidential and Proprietary 8
Loan Searches on Google.gr
Επιχειρηματικά Δάνεια Καταναλωτικά Δάνεια Στεγαστικά Δάνεια
Loans declining for sometime now
Source: Google Internal Data | January 2008 – September 2014
Inde
xed
Que
ries
Declining era
Stability
Google Confidential and Proprietary 9 Google Confidential and Proprietary 9
In periods of high uncertainty Greeks look for ways to transfer their money abroad
Google Confidential and Proprietary 10 Google Confidential and Proprietary 10
Greeks look for banking products during office hours
Source: Google Internal Data | Average hourly brand search distribution during regular workdays in 2014
2013-‐10-‐14 2013-‐10-‐15 2013-‐10-‐16 2013-‐10-‐17 2013-‐10-‐18
People search for Bank Brands while they are working
Inde
xed
Que
ries
Monday Tuesday Wednesday Thursday Friday
Google Confidential and Proprietary 11 Google Confidential and Proprietary 11
Mobile Trends .gr
Google Confidential and Proprietary 12 Google Confidential and Proprietary 12
Mobile Devices will dominate
Source: BI Intelligence
We are here
Google Confidential and Proprietary 13 Google Confidential and Proprietary 13
Mobile is growing
Source: Google internal data| Apr 12 – Aug 14
Mobile search is accelerating in an amazing pace: Searches from mobile in Aug 2014 are 3x the amount of searches in Aug 2012
Inde
xed
Que
ries
Mobile Searches
Google Confidential and Proprietary 14 Google Confidential and Proprietary 14
Users look for banking & finance info they can act on immediately Mobile users
Base: Respondents evaluating banking and finance category (218) Q. In these cases, how important to you is it that the website let you do each of the following? Source: http://www.google.com/think/collections/gomo.html
Check account balances
77% Get directions or operating hours
65%
Pay bills 51%
Transfer money
51%
Google Confidential and Proprietary 15 Google Confidential and Proprietary 15
Thank you
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