*All you wanted to know about Twitter…
TWITTER TRAINING*A STEP BY STEP GUIDE & A SIMPLE CHEAT SHEETNOVEMBER 2009
TWEET-AGENDA
1 What is Twitter?2 How to Tweet?3 Twitter Goal: Customer Relations4 Twitter Goal: Product, Promotion &
Sales5 Twitter Goal: Crisis Management6 Twitter Goal: Reputation
Management7 Twitter Do’s & Don’ts8 Twitter tools
What is Twitter?
The simple answer:Twitter is a micro-blogging solution that gives you 140 characters to answer the question “What are you doing?”
What is Twitter?
What is Twitter?
The more accurate answer is:Twitter is a micro-blogging tool that gives you 140 characters to:•Create content•Engage in conversation•Connect with others
How to Tweet?
BASICS
@
RT
#
DM
BASICS CONT…
•Follow people by clicking “Follow” on their profile page•“Message” shows they are following back
BIO
• Use key words in bio• Create a clear description• Name• URL• Profile picture
BASICS CONT…
WHAT TO TWEET?
Articles (URLs) from blogs / online magazines
RT’s from Tweeters you want to follow you
Answer people Interesting things you want your
followers to know
GENERAL RULES 12 to 1 (give more than you ask
for) Tweet before following Better to have more followers
than follow Don’t spam Use less than 140 characters Always answer back
Twitter Goal: Customer Relations
TWITTER GOAL: CUSTOMER RELATIONS
• Engage with customers• Humanize your brand• Build loyalty• Have key customer relation personalities that people can identify with your brand
CUSTOMER RELATIONS…
TWITTER GOAL: CUSTOMER RELATIONS
• Offer troubleshooting tips• Online resources• New product info
PRODUCT, PROMOTION & SALES
• Links to promos• Discount codes for sales• Blog post updates• Tweet from events
PROMOTION BASICS
Tweet at least 3x daily at spread out intervals.
Offer Twitter-only exclusives Keep content relevant to your
products & industry
BE GOOD.. Offer Tweep or Twit: a Twitter user Tweet: using Twitter to send text
message Follower: a tweep who tracks your
tweets Shorten URL: use a URL trimming site Re-Tweet or RT: resending another twit’s
tweet DM: direct message in private to a
specific twit @ reply: sent to a specific tweep but
visible to all #: hash mark designating topic as in
#genealogy Avatar: your Twitter profile photo
Twitter Goal: Crisis Management
CRISIS MANAGEMENT
• Direct line with customers to announce recalls or issues • Increases transparency• Builds trust
Twitter Goal: Reputation Management
REPUTATION MANAGEMENT
• Give customers a direct look at your corporate values• Industry news• Thought leadership
Twitter Do’s & Don’ts
DO DO find out what people are
saying about your company. DO set up an RSS feed Twitter
searches. DO follow key contributors,
customers & potential customers. DO check @’s and DMs regularly
& answer them! DO be dedicated to Twitter
MORE DO’S
DO watch what your competition is doing
DO follow Twitterers with similar interests
DO use Twitter to start a conversation
DO add your Twitter ID to your email signature
DON’T automatic DM
DON’T
DON’T SPAM
TOOLS
http://friendorfollow.com/ - Management http://www.refollow.com/ - Management http://twitter-friends.com/ - Analytics http://www.TwitterGrader.com - Analytics http://www.tweetscan.com - Search http://www.twitpic.com - Post pictures http://www.twitterholic.com - Ranking
MORE TOOLS
http://bit.ly – Shorten URLs http://www.tweetscan.com – Search http://search.twitter.com - Search http://www.twicpic.com - Post pictures http://www.twitterholic.com - Ranking
http://www.socialoomph.com/ - loads of options from finding followers, figuring influence, etc.
APPS TO TWEET
http://hootsuite.com/ - Multiple accounts http://www.tweetdeck.com – My favorite http://www.seesmic.com http://www.twhirl.org/
FINDING TWEETERS OF INTEREST
http://www.twibes.com/ http://tweepml.org/ http://www.twellow.com/ http://twitdir.com/search_lite.php http://www.wefollow.com http://twittgeek.com/ - Automatic follow tool
CONTACTSharath GBlogger, Web Designer
http://thesharath.com/
Ph: 0-9844465708
E-mail: [email protected]
@thesharath
http://thesharath.com/
THANK YOU