管理學報告 chapter 8
thinking critically about Ethics
組別: 3-2組員: 9733026 楊雨欣 9733049 李佳明
討論議題1.How much profit is too much profit ?
2.Is it okay that BP made $8.6 billion in the second quarter of 2008 (the largest quarterly profit for a British company)?
3.Does it make a difference that consumers were paying record prices at gas pump?
4.How much can –and should– a company ethically earn?
As a business student , what do you think?
How would you explain this situation to your friends who are not business students?
個案分析 -BP
growing from a local oil company into a global energy group; employing over 80,000 people and operating in over 100 countries worldwide
全球前十大石油公司
WHO WE ARE
個案分析 -BP
1.Finding oil and gas
2.Extracting oil and gas
3.Moving oil gas
4.Making fuels and product
5.Selling fuels and product
屬於垂直整合的公司
WHAT WE DO
個案分析 -BP
個案分析 -BP
個案分析 -BP
Supporting education and community needs
A spread of educational investments
EX.
Germany – encouraging green schools
China – supporting business education
UK – inspiring children about science
US and Canada A+ for Energy Programme
社會貢獻
個案分析 -BP
Giving and volunteering
Through the BP Foundation, we committed $744,000 in 2009 to humanitarian aid. We supported relief efforts for the victims of the Washington state,.
In 2009, employees gave around $6.1 million, volunteered their time and raised funds to benefit charitable organizations worldwide. These activities were matched by grants of approximately $8.7 million by the BP Foundation
社會貢獻
討論議題1.How much profit is too much profit ?
2.Is it okay that BP made $8.6 billion in the second quarter of 2008 (the largest quarterly profit for a British company)?
Conclusion
1. 企業的本質在追求最大利益2. 石油為非再生資源,本身價值較高3.BP 的規模甚大,在各國都有許多員工, 其提供的就職機會,也是一種社會貢獻
Conclusion
然而賺錢不是企業唯一目的,若要追求永續發展,其實不是要追求獲利而是穩定 ,簡而言之就是追求資金的流動和循環
企業需要與社會 ( 市場 ) 取得平衡,藉由社會貢獻 (ex. 技術轉移、捐款 ) ,使資金循環,不斷在經濟體系中流動。此外還可替企業贏得美譽
REFERENCE
BP COMANY
http://www.bp.com/bodycopyarticle.do?categoryId=1&contentId=7052055
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