© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
John Chang (張書源)
Technology Evangelist
January 2017
使用 Amazon Pinpoint 讓你的行動 App 更精準接觸客群
Agenda
Amazon Pinpoint Overview
Getting Started
Demo
* Based on deviation trend over the last 3 sprints.
Build an entire analytics application to power your business
Scale Hadoop cluster to thousands of instances in minutes
Leverage powerful AWS compute instances using Intel technology
Big Data : Campaign Analytics
Effective Mobile Engagement at AWS Scale
Increase engagement using both mobile and non mobile data for
segmentation
Segment and target
Message and engage
Measure improvement
Analyze user behavior
Marketer
Rich console experience
Create rich media notifications
Dynamic user segmentation
Console analytics
Multiple use-cases and personas supported
Developer
• Detailed API experience
• Enable targeting automation
• Instrument app with custom attributes
Silent notifications
Rich console experience for the Marketer persona and detailed
Mobile SDK and API support for the developer persona
User engagement pain-points
Scale Unreliable Expensive Inflexible
In-house systems unable to scale, reliably and third party solutions
are inflexible and expensive
Mobile Engagement with Amazon Pinpoint
End-User Devices(via AWS Mobile SDK)
Amazon SNS
Amazon Mobile
Analytics
Push Notifications
App EventsData Analysis & Export
Engagement Messages
Amazon Pinpoint
Customer
Systems(via AWS SDK)
Marketers
(via Console)
Amazon Pinpoint’s capabilities
Rich notifications, in-app and silent
notifications
Custom events and custom attributes
Auto-Export to S3 and Kinesis Firehose
Segment and Funnel analytics
Targeted mobile push notifications with fast
fan out
Scheduled and recurring campaigns
Campaign and app analytics
A/B testing and holdout testing
Quiet time and message caps
Scale reliable for all ise cases
• Delive 1 million messages in under a minute
• Custom events, over 1500 customer events available for personalizing app
instrumentation
• Import a million endpoint profiles in under 4 mins
• Personalize campaign messages in console using custom attributes
• Chose which feature to use based on app lifecycle or use-cases
Amazon Pinpoint pricing
Three pricing dimensions to aligns costs with use-case
• $1 per million messages sent
• $1 per million events received
• $0.0012 per targeted user per month (MTA)
Generous free tier
• 1 million messages, 100 millions events and 5000 MTA* per month
Generous free tier to experiment; flexible and transparent pricing
with a usage-based pay as you go model* MTA free tier applicable for the first 12 months per customer
Getting Started with Amazon Pinpoint
Visit the Mobile Hub console and integrate “User Engagement” with your
app
console.aws.amazon.com/mobilehub/
Service Availability
Available as a in US East (N. Virginia)
International region expansion on 2017 roadmap
Thank you!
Remember to complete
your evaluations!
Appendix
Amazon Pinpoint architecture
Integrate through SDKs & APIs
Submit Events through our client SDKs or via our REST API from your backend
Client SDKs batch, compress, and persist events.
Configure whether to send over cellular or WiFi data
Available client SDKs: iOS, Android
SDK’s: https://aws.amazon.com/mobile/sdk/
Docs: http://aws.amazon.com/documentation/pinpoint/
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