Download - 行銷個案期末報告 - 麥當勞

Transcript
  • - 495M0052 495M0056 49450032 494D0073

  • 1955.

    1984

    I'm lovin' it

  • McDonaldsm QSCV

  • (Quality)-

    (Service)-

    (Cleanliness)-

    (Value)--QSCV

  • ()

  • ()

    (7-11)()()

  • () ()

    ()() ( ) ()

    ()

  • 1 2 3

  • 3R Recycle-Reuse-Reduce

    McHappy Day

  • SWOT

  • 98622630

  • * * * 1. 2. 3.

  • (1)*FDA *PEFC/FSC

    (2)(//)*FDA**

  • 11.33

  • 726.546.1614.34

  • M

    60

  • (1)

    (2)

    (3)SUPER SIZE

    (4)

  • 2003Centrino

    ITPOSPDAKVS

    *(GISurmap

  • (1) (2) (3) (4)

  • 8746.50%9749.38%

  • (1)(2)(3)(4)(5)

  • (1) (5)(2) (6)(3) (7)(4) (8)

  • 24

  • (1) (2) (3) (4)

  • 20039Im lovinit35

  • (4P)1 5 2 6//

    3 7McCafe

    4

    (Product)

  • 12MFYMade For You3

  • (1)

    (2)Drive Through Service

    (3)24

  • ----

  • +

    -

  • (1)

  • (2) a. b. c. d.

    (3)

    POS KVS

  • QSC & V

  • (AFBP)(1)

    (2)

    (3)

    (4)

  • (Price)

  • 1.2.3.(1) (2)

  • Avs B Cvs

  • (Discounts)(Geographic Pricing)(Special Pricing Tactics)

  • lace

    Hello Kitty

  • 1. (1) (2)Optoma (3)HP

  • 2.(1)(2)McCaf

  • (Promotion) (1) (5) (2) (6) (3) (7) (4) (8)

  • (1) (5) (2) (6) (3) (7) (4)

  • PDA25

    POS

  • 4. (1) DM (2)

  • (3)

    (4) V Power

  • (5)

  • 2008/1/28

  • ~ !