Proposal US 25 . 5 .

.

googolplex(10 100) .
Googol .
Google


1973 8 21
NASA ,

National Science Foundation Stanford University
1973 3 26
University of Michigan

1995 Stanford University
1.
Motwani

1990
WebCrawler Lycos, Magellan, Infoseek, Excite
AltaVista
,
www




PageRank
1997 PageRank
BackRub

()
,
16. , ,
100 1998 9

2 1800
. 2000 5
,
1.
Respect the wisdom of crowds ( )
Hire the smartest people ( )
Keep structure flat ( )
Encourage discussion & debate ( )
Be open with information ( )
Automate everything you can ( )
 

Google
Google .
Google Google
Google Google


Googler=Google
[]
(1)

“” .
(2) .
-. .
-.
.
“ ”
.
(4) ..
, Fun() .
(5)
-. ''
  ' . Rule ,
*
[]
1. R&D
-.
2. ( Googler ) .

-. .
3.
-. ‘’(ttot testing on the toilet)

4. 3~4 ‘(cube· )’
-.
-. 30 “ ”
2 ( Leves que ·24)
, .
.
3.
: (Schmidt) · .
: 11 ( ) (Executive
Management Grou p·EMG) -
( ) 25 (Google ManagementGroup·GMG)
>
> , ,
> 3~4 . 10 .
> ‘(tech)’
(Bock)
“ . ,
.
. ,

3.
(1) ,
-. (27)

(2) ,

-.
-. 5
.
(3)
-.
-. 500
-. 2000
3.
[ Stacy Sullivan·44]
(4) ?
-. ,
(5) ?
-.
(6) .
-. , , . ‘(No)’
(7) ?
-.
(9) ?
-. .

3.
(10) ?
-. “ .
(11) ?
-.
-.
(12) ?
-.
3.



4.

,
)


) www.yahoo.com

(= )
) www. Wakano.com www.mochanni.com



) www.search.cnet.com
(hybrid)



() (crawling & indexing)

(pagerank)

precision
1)
2)
*pagerank : 500 20

*precision : ‘’ ()
*recall :
(anchor text)
()
. .

hit
HTML

4.
– 4 (ASK) (Technorati)
– ASK ,



: → →
: → →
⇒
archive (archive )
⇒ archive
( )

NHN
*
‘04. 8 85 18% 100
3 200 , 7 ’05. 6 300
11 17 400
Google ‘05.11.30 2 40% ,
1,000



/  


5.
*
500 ,  21() NASDAQ
Google 14.60(2.95%)  509.65
1,560 IT   MS 3,000
1,630 3   ,  IT
, HP, IBM  

‘06.11.23 1 400~500 ,
 , 
   ,
 
.
45% .
  
50
.
5.
*
CNN Money 30( ) 699.91
2.3% 694.77
31 700 .
CNN Money 8 600
12 700
  .
'  ' ' '

A 128800 .  
. 

11. 18 3.4  

CNN   AT&T
'G'  
 
Google 600 12 700$ (07. 11. 24)
5.
200( 18), 196( 17.6)
.
21  900 .

'23(23andME)' DNA
‘98  
 
5  
  
.  
  
,  
.
   5 23 390
   260   
? ( 900 )
5. ( )
50% , 50%
50%

(CPC: Cost per Click)




, )


CPC

?

Adsense
Adsense











2 , 3

Google

6.
WEB 2.0
1. :
2. :
3. :

4. :
WEB 2.0 : Dale Dougherty (O’reilly Media)

Earn money from relevant ads on your website
Google AdSense matches ads to your site's content, and you earn money whenever your visitors click on them.
WEB 2.0
(1) Notebook
(2) Notebook
,
.
1)
2)
3)
4)
7. Note (www.google.co.kr/notebook)
*
(Google) MS ,
. ,
AJAX .
(Google Docs & Spreadsheet) (Writely)
(Google Labs) ,
,
.
, .
1.
, . . , . ( ) . , , , , . 3 .
8. Docs
(Docs)
2.
“” . , .
, . , . , .
. , .
. , MS, MS, . , , .
, , . Grive , , GDrive , .
? ?
(Docs)
8. Docs
9. 10
-> / PC , ->
1.
->
,
2.
->

3.
*
->
9. 10
4.

->
->


5.
-> ( HTML )
6.
*
-> 10 35 / 100
7.
, Microsoft Word, Excel, Powerpoint 10 HTML
8.
9. 10
*
,
10.
9.
-> , / ,
9. 10
*

"
" (Breodacast Yourself)" ,
" .
(Google is The Media) →
(Google is The Internet) :
(Google is God)
10.
*
“ 2014”
‘ 2014’
. .
.
2014 <> .”
‘(EPIC) 2014’
.
8 “ ‘ ’
” .
,

->->
‘ ’ ·
10.