1:
,
2
4
, .
T (tourist accommodation) . (Middleton 1988)
:a) (serviced accommodation):
, ..
b) (self-catering accommodation): , , ..
c) .. , , .
5
.
, , . (Bernecker 1962)
:
9.000
700.000
100.000
6
(2)
:
( ):
, , , , .
( , ..).
(room service).
, (, , , , , minibar, ).
7
(3)
:
: , .
: ( ) .
: .
, : , .
8
(4)
:
: O , . O .
: , , .
9
(5)
.
:
,
: , , .
:
10
(6):
.
.
.
.
.
11
2014
. 19.477.049
. 1.411.665
. 49.043
V. 890.318
V. 205.387
VI. 22.033.463
. .
. V.
V.
1: 1
:
12
(2)
2014
. 2.089.529
2.459.228
1.117.712
1.463.157
657.339
337.771
285.132
240.419
... 591.853
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
( 2014)
2:
2:
13
(3)
CAMPINGS CAMPINGS
( 2013) -
%
( 2013)
13.027.293 57.061.724 70.089.017 45.20% 716.172 686.269 1.402.441 & 844.519 851.113 1.695.632 27.50% 77.389 48.675 126.064
1.990.614 5.484.542 7.475.156 43.40% 357.634 167.868 525.502
271.500 45.404 316.904 18.70% 0 0 0
1.036.294 773.954 1.810.248 26.60% 40.430 35.723 76.153
620.646 228.163 848.809 26.40% 26.443 23.446 49.889
655.934 7.067.410 7.723.344 57.60% 13.409 80.930 94.339
825.422 631.959 1.457.381 29.10% 32.300 62.240 94.540
804.143 376.852 1.180.995 21.10% 40.884 16.965 57.849
1.362.969 850.751 2.213.720 25.30% 90.605 140.027 230.632
2.217.362 4.233.258 6.450.620 37.40% 6.382 22.634 29.016
345.148 1.147.375 1.492.523 32.90% 0 0 0
1.127.643 16.191.989 17.319.632 53.80% 25.277 64.992 90.269
925.099 19.178.954 20.104.053 60.70% 5.419 22.769 28.188
3: http://www.statistics.gr/portal/page/portal/ESYE/PAGE-
themes?p_param=A2001&r_param=STO12&y_param=2013_00&mytabs=0
14
(4)
13.743.465 57.747.993 71.491.458
& 921.908 899.788 1.821.696
2.348.248 5.652.410 8.000.658
271.500 45.404 316.904
1.076.724 809.677 1.886.401
647.089 251.609 898.698
669.343 7.148.340 7.817.683
857.722 694.199 1.551.921
845.027 393.817 1.238.844
1.453.574 990.778 2.444.352
2.223.744 4.255.892 6.479.636
345.148 1.147.375 1.492.523
1.152.920 16.256.981 17.409.901
930.518 19.201.723 20.132.241
CAMPINGS ( 2013)
13.027.293
57.061.724
716.172 686.2690
10.000.000
20.000.000
30.000.000
40.000.000
50.000.000
60.000.000
CAMPINGS 4:http://www.statistics.gr/portal/page/portal/ESYE/PAGE-themes?p_param=A2001&r_param=STO12&y_param=2013_
00&mytabs=0 3
: http://www.statistics.gr/portal/page/portal/ESYE/PAGE-themes?p_param=A2001&r_param=STO12&y_param=2013_
00&mytabs=0
15
(5)
&
921.908 2.348.248 271.500 1.076.724 647.089 669.343 857.722 845.027 1.453.574 2.223.744 345.148 1.152.920 930.518
899.788 5.652.410 45.404 809.677 251.609 7.148.340 694.199 393.817 990.778 4.255.892 1.147.375 16.256.981 19.201.723
0
5.000.000
10.000.000
15.000.000
20.000.000
25.000.000
CAMPINGS ( 2013)
4:http://www.statistics.gr/portal/page/portal/ESYE/PAGE-themes?p_param=A2001&r_param=STO12&y_param=2013_
00&mytabs=0
16
(6)
tour operators
5s. 94-123 [ISBN: 978-1-84511-156-4]
17
(1)
:
9.000
700.000
: 41,6 80,3
650 100
: 27,5 52
.
18
(2) ():
5*****
4****
3***
2**
1*
5*****
4****
3***
2**
1*
6:
7:
19
(3)
:
tour operators:
:
20
(4)
2000
2006
1: CAA 2006
21
(5)
:
tour operators ( ).
22
,
tour operators
fora (.. Trip Advisor, Star Service, Guide Michelin .)
23
( .)
,
H
24
(2)
!!!
:
(, .) .. ,
(, ) .. , ,
.. ,
:
tour operators .
25
(3)
tour operators
(Grand Luxe, Superior)
: (AAA, Mobil)
26
11 .
.
.
.
.
:
27
:
, ,
check-in
.
28
(2)//:
, , , , , .
:
(, , , )
:
,
29
(3)
:
,
:
30
(4)
: (, , ,
.)
(, .)
Spa
: (/ .)
Room Service (, , .)
31
(5)
:
:
Business Center
:
Internet Corner
(dataport, Ethernet, wireless, interactive TV)
(wireless)
34
o o
.
.
( ) .
36
1.0.
37
Copyright , 2015. . . : 1.0. 2015. : https://eclass.upatras.gr/courses/BMA533/.
38
Creative Commons , 4.0 *1+ , . .. , ..., .
[1] http://creativecommons.org/licenses/by-nc-nd/4.0/
: ,
(.. )
, .
39
(1/2)
:
4: : Middleton, Victor T.C. (1988), Marketing in Travel and Tourism (Oxford: Heinemann Professional Publishing).
5: : Bernecker, Paul (1962), Grundzge der Fremdenverkehrslehre und Fremdenverkehrspolitik - Band 1: Grundlagenlehre des Fremdenverkehrs (Wien: sterreichischer Gewerbeverlag).
40
(1/2) :
1: : CAA 2006
1,2 : : ,
http://www.statistics.gr/portal/page/portal/ESYE/BUCKET/A2001/PressReleases/A2001_STO04_DT_QQ_04_2014_01_F_GR.pdf
3,4 : : http://www.statistics.gr/portal/page/portal/ESYE/PAGE-themes?p_param=A2001&r_param=STO12&y_param=2013_00&mytabs=0
5: : Koutoulas, D. (2006). The Market Influence of Tour Operators on the Hospitality Industry: The Case of Greek Resort Hotels. In: Papatheodorou, A. (ed.). Corporate Rivalry and Market Power: Competition Issues in the Tourism Industry. London: I.B. Tauris Publishers. 94-123 [ISBN: 978-1-84511-156-4]
6, 7 : : ,
http://www.grhotels.gr/GR/BussinessInfo/library/DocLib/2015-HOTELS-TOTAL.pdf
41
(2/2)
:
1,2: :
3,4: : http://www.statistics.gr/portal/page/portal/ESYE/PAGE-themes?p_param=A2001&r_param=STO12&y_param=2013_00&mytabs=0
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