1. Yahoo! JAPAN Ads White Paper Copyright (C) 2015 Yahoo Japan
Corporation. All Rights Reserved. 2015/6/25 WP_107 Yahoo! JAPAN
DSPYahoo! DSPDSP 128 CMYahoo! DSP DSP Yahoo!DSPDSP 1/11 Yahoo!DSP
Yahoo!DSP http://yahoojp-marketing.tumblr.com/tagged/ Yahoo!DSP
Yahoo! http://marketing.yahoo.co.jp/service/dsp.html DSP DSP=Demand
Side Platform DSPSSP=Supply Side PlatformRTBReal Time Bidding
RTB
2. Yahoo! JAPAN Ads White Paper -DSP
----------------------------- 3 Copyright (C) 2015 Yahoo Japan
Corporation. All Rights Reserved. - ----------------------------- 5
- ----------------------------- 6 2/11 DSP
10----------------------------- 11-----------------------------
-Yahoo!DSP ----------------------------- 4 Yahoo!DSP -CTR
----------------------------- 7 Yahoo!DSP -DSP3
----------------------------- 8 -DSP -----------------------------
9
3. Yahoo! JAPAN Ads White Paper Yahoo! JAPAN Ads White Paper
Checkpoint CM DSP CTR Checkpoint 3/11 1 Copyright (C) 2015 Yahoo
Japan Corporation. All Rights Reserved. DSP -DSP CM 2
4. Yahoo! JAPAN Ads White Paper Yahoo! JAPAN Ads White Paper
Yahoo!DSP3 Yahoo! JAPAN 2Yahoo! JAPAN Checkpoint 3Yahoo! JAPAN 3
4/11 Copyright (C) 2015 Yahoo Japan Corporation. All Rights
Reserved. Yahoo!DSP -Yahoo!DSP Yahoo!DSP Yahoo! JAPAN
5. Yahoo! JAPAN Ads White Paper Yahoo! JAPAN Ads White Paper
3040 Checkpoint 3 Checkpoint 5/11 Copyright (C) 2015 Yahoo Japan
Corporation. All Rights Reserved. Yahoo!DSP - 3040
6. Yahoo! JAPAN Ads White Paper Yahoo! JAPAN Ads White Paper 3
Checkpoint Checkpoint 6/11 Copyright (C) 2015 Yahoo Japan
Corporation. All Rights Reserved. Yahoo!DSP -
7. Yahoo! JAPAN Ads White Paper Yahoo! JAPAN Ads White Paper
PDCAPlanDoCheck Action 3 Checkpoint CTR 2.4 Checkpoint 7/11
Copyright (C) 2015 Yahoo Japan Corporation. All Rights Reserved.
Yahoo!DSP -CTR
8. Yahoo! JAPAN Ads White Paper Yahoo! JAPAN Ads White Paper
DSP3 1 Yahoo! DMP Checkpoint 2 CPC3CPC 8/11 Copyright (C) 2015
Yahoo Japan Corporation. All Rights Reserved. Yahoo!DSP -DSP3 3 CPC
CPC
9. Yahoo! JAPAN Ads White Paper Yahoo! JAPAN Ads White Paper
DSP P D C A 9/11 -DSP PDCA DSP PDCA DSP Checkpoint Copyright (C)
2015 Yahoo Japan Corporation. All Rights Reserved.
10. Yahoo! JAPAN Ads White Paper 1 2 3 DSP CPC 10/11 CPC
Copyright (C) 2015 Yahoo Japan Corporation. All Rights Reserved. 4
DSPPDCA 5 6
11. Yahoo! JAPAN Ads White Paper 107-6211 9-7-1 Yahoo! JAPAN
Ads White Paper Copyright (C) 2015 Yahoo Japan Corporation. All
Rights Reserved. 11/11 19171221 10,9432015331
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