7 października 2010 r.Warszawa, Multikino Złote Tarasy

20 lat Internetu. To dopiero początek.

The Evolution of Business Communications– Changing the Way Businesses Communicate

Alex DoyleBroadsoft

Business Communications is Changing

Business Culture and Performance based on Tools

Our World is Changing: – Communications as a Service Powerful Market Disruption

Huge Positive Effect for Businesses : – Increasing Business Performance – Increasing Strategic Focus

Moment of Opportunity for both Businesses and Communications Service Providers

A Historical AnalogyBurden IronWorks

1851 – the most powerful waterwheel in the world is built

1890 – Abandoned and Useless 1851 – generating power was

a competitive advantage

1890 – power from electic companyBurden Waterwheel

at Burden IronWorks, circa 1860

What Projects Should Your Business Focus On?

Geoffrey Moore: “Core v. Context”

Core - increases sustainable competitive advantage

Context - any activity that does not differentiate the company

Is the way you run your business communicationsa Competitive Advantage?

The New Communications ModelCommunications as a Service

Hosted Unified Communications, Hosted PBX, IP Centrex, Cloud Telephony, and much, much more…..

CLOUD COMMUNICATIONS + CLOUD APPLICATIONS

… delivered by a Service Provider

SITE SITE “SITELESS”

Business Comunication Needs

BusinessCalling

Functions

Business Comunication Needs

BusinessCalling

Functions

Collaboration BusinessApplications

MobilityNew

Methods

Web conferencingApp/ screen collaboration

Audio ConferencingVideo Conferencing

Work anywhereSMS

VideoInstant MessagingSMS

OCS, SametimeCRMVertical Apps

The New Communications Model

CLOUD COMMUNICATIONS + CLOUD APPLICATIONS

COMMUNICATIONSPhonesPBXs

MobilesDevices

APPLICATIONSCRM

Call CentersInstant Messaging

PresenceEmail

COLLABORATIONVideo

ConferencingSMS

Screenshare

SITE SITE “SITELESS”

Why do Customers Love This?

EconomicsPredictable CostsOpEx v. CapEx

“Utility” Purchase

TechnologyComplexityUpgradesMobility

DemographicsRemote/Flex

WorkingGreen InitiativesMulti-Location

Business Strategy“Focus on your Core Business

– not your Chore Business”

Businesses Increase their Competitive Advantage

Return

Resources

MaintenancePrograms

StrategicPrograms

Changing the Way Businesses Communicate

49th largest law firm in US

750+ lawyers in 20+ offices

Hosted Business across all sites

Voice, Video, Mobile Communications

Results:

Video Saves Time & Money

Centralizing Multi-Sites More Efficiency

Mobile Integration More Productivity

Hosted Business solution connecting multiple outlet stores to central HQ office

Needs:

Simplified ManagementQuick & Inexpensive deploymentMany sites, one systemRedundant BackupLocal Numbers, Uniform dial plan

Changing the Way Businesses Communicate

Open Standards – SIP

BusinessCommunications

ConsumerCommunications

What Powers this Innovation?

Open Standards Web 2.0.

BusinessApplications

BusinessApplications

Application Integration: salesforce.com

Hold/Caller ID

Transfer/Conf.

Call Logs

Application Integration in the CloudA Moment of Opportunity

CLOUD COMMUNICATIONS + CLOUD APPLICATIONS

1 2

3

Communications ServiceProvider

3rd Party Service Provider

SITE SITE

BusinessApps

Enterprise

BusinessApps

BusinessApps

Communications& Application Integration

For Businesses Large and Small:

Reallocate IT staff to better projects

More Productive Workgroups – Better

Decisions

More Productive Employees

Reduce Costs – Travel,

Maintenance

Executive Summary

Communications as a Service – Huge disruptive, positive effect on Business Communications

Makes Businesses Perform Better – Focus - on Core Business and Strategic Objectives

– Functionality – more productivity, work anywhere – Customer Service – faster, smarter, cheaper

Opportunity for Businesses and Service Providers – Requires a change in culture and focus

– First Movers have key advantage

Thank You.

Alex DoyleBroadsoft