Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

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Zespół Szkół Administracyjno- Ekonomicznych in Gdynia, Poland

Transcript of Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

Page 1: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

Zespół Szkół Administracyjno-Ekonomicznych

in Gdynia, Poland

Page 2: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

Survey social marketing

Page 3: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

Male: 18Female: 25

Age: 12 – 15

Page 4: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

Do you know the meaning of social marketing ?

yes no11.4

11.6

11.8

12

12.2

12.4

12.6

12.8

13

13.2

12

13

female

yes no0

2

4

6

8

10

12

14

6

12

male

Page 5: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

These types of campaings can change the behavior of teenagers ?

strongly agree

agree disagree strongly disagree

0

2

4

6

8

10

12

14

5

13

1

6

female

strongly agree

agree disagree strongly disagree

0

1

2

3

4

5

6

7

3

5

6

4

male

Page 6: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

In which way can a teenager be persuaded to change his/her attitude with social marketing campaings ?

048

8 74 6

female

036

75

3 3

male

Page 7: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

What kind of persons should appear in social marketing campaigns ?

athletes popstars film stars doctors friends, parents

02468

67

23

7

female

athletes popstars film stars doctors friends, parents

0

2

4

64

3

6

0

5

male

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What is the most suitable channel for social marketing campaings aimed at teenagers ?

tv, radio newspapers and magazines

internet flyers, posters face-to-face0

4

8

12

16

3

7

15

0 0

female

048 6

0

7

2 2

male

Page 9: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

Which are the most important social marketing topics in your opinion (3 topics)

14

8

4312

11

7

57

1

female

anti smokingAIDS preventiondrugs preventionanti racismchild abusealcohol preventionanorexiaenvironmental pollutiondo not drink and drivemobbingetc.

48

7

583

5

5

8

1

male

Page 10: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

Have you ever been in contact with one of the following social marketing compaigns ?

5

4

23231

9

female

anti smokingAIDS preventiondrugs preventionanti racismchild abusealcohol preventionanorexiaenvironmental pollutiondo not drink and drivemobbingetc.

5

1

3212

2

5

2

male

Page 11: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

What do you thing about prevention – campaigns of social marketing ?

I try to follow their advice

They helped me to change my attitude towards these issues

i do not pay attention to them

i do not believe them, they are too exaggerated

0 2 4 6 8 10 12

10

5

8

2

female

I try to follow their advice

They helped me to change my attitude towards these issues

i do not pay attention to them

i do not believe them, they are too exaggerated

0 1 2 3 4 5 6 7 8 9

8

1

6

3

male

Page 12: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

Mention some social marketing campaigns that are very popular in your country ?

female male

- Do not drink and drive - 8- Drink milk you will be great - 2- Anti smoking - 1- Mobbing - 1

- Do not drink and drive – 6- Drink milk you will be great – 1- Anti smoking – 1- Environmental pollution - 1

Page 13: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

Age: 16-19

Male: 25Female: 33

Page 14: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

Do you know the meaning of social marketing ?

yes no13.5

14

14.5

15

15.5

16

16.5

17

17.5

18

18.518

15

female

yes no0

2

4

6

8

10

12

14

16 15

10

male

Page 15: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

These types of campaings can change the behavior of teenagers ?

strongly agree

agree disagree strongly disagree

0

5

10

15

20

25

30

4

24

5

0

female

strongly agree

agree disagree strongly disagree

0

2

4

6

8

10

12

14

1614

12

6

1

male

Page 16: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

In which way can a teenager be persuaded to change his/her attitude with social marketing campaings ?

with a sens of humour

with positive emotions

with negative emotions

with scientific explanations

0

5

10

15 1412

6

1

female

with a sens of humour

with positive emotions

with negative emotions

with scientific explanations

02468

10 97

45

male

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What kind of persons should appear in social marketing campaigns ?

athletes popstars film stars doctors friends, parents

0

4

8

12

6

2

12

6 7

female

athletes popstars film stars doctors friends, parents

02468 7

46

53

male

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What is the most suitable channel for social marketing campaings aimed at teenagers ?

0

10

209

3

19

0 2

female

06

12 10

0

93 3

male

Page 19: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

Which are the most important social marketing topics in your opinion (3 topics)

16

10

1212113

71

225

female anti smokingAIDS preventiondrugs preventionanti racismchild abusealcohol preventionanorexiaenvironmental pollutiondo not drink and drivemobbingetc.

410

7

1485

10

136

male

Page 20: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

Have you ever been in contact with one of the following social marketing compaigns ?

16

7

6

2454

3

20

1

female

anti smokingAIDS preventiondrugs preventionanti racismchild abusealcohol preventionanorexiaenvironmental pollutiondo not drink and drivemobbingetc.

10

2

4

825

5

3

82

male

Page 21: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

What do you thing about prevention – campaigns of social marketing ?

I try to follow their advice

They helped me to change my attitude towards these issues

i do not pay attention to them

i do not believe them, they are too exaggerated

0 2 4 6 8 10 12

6

11

5

5

female

I try to follow their advice

They helped me to change my attitude towards these issues

i do not pay attention to them

i do not believe them, they are too exaggerated

0 1 2 3 4 5 6 7 8 9 10

6

4

9

6

male

Page 22: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

Mention some social marketing campaigns that are very popular in your country ?

female male

- Do not drink and drive - 15- Drink milk you will be great - 2 - Anti smoking - 2- Mobbing - 3- Child abuse – 2- All of Poland reads to children - 4

- Do not drink and drive - 13- Drink milk you will be great - 3- Anti smoking - 2- Mobbing - 3- Child abuse – 12- Alcohol prevention - 5- Anorexia – 12- Anti racism – 1- Environmental pollution – 1- Drugs prevention – 1

Page 23: Zespół Szkół Administracyjno-Ekonomicznych in Gdynia, Poland.

Thank you for your attention