Zadar digIT 2014
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Transcript of Zadar digIT 2014
![Page 1: Zadar digIT 2014](https://reader036.fdocument.pub/reader036/viewer/2022073018/559629501a28ab9b5a8b4826/html5/thumbnails/1.jpg)
![Page 2: Zadar digIT 2014](https://reader036.fdocument.pub/reader036/viewer/2022073018/559629501a28ab9b5a8b4826/html5/thumbnails/2.jpg)
- Nekoliko alata / izvještaja koje većina ljudi nikada ne
gleda, a mogu im značiti 'low hanging fruits' u prodaji:
- jedan Google Analytics izvještaj
- zašto gledati Google AdWords search query i display
report i kako saznati:
a) da li Vas potkrada neki portal
b) što ljudi stvarno žele
![Page 3: Zadar digIT 2014](https://reader036.fdocument.pub/reader036/viewer/2022073018/559629501a28ab9b5a8b4826/html5/thumbnails/3.jpg)
- Google Correlate ili s kime smo u korelaciji
- Global market finder ili da li je bolje oglašavati godišnji
odmor u Hrvatskoj u Poljskoj ili Francuskoj
- Google consumer survey ili kako brendirati Zadar u
Velikoj Britaniji s vrlo malim ulaganjem
- Google Trends
![Page 4: Zadar digIT 2014](https://reader036.fdocument.pub/reader036/viewer/2022073018/559629501a28ab9b5a8b4826/html5/thumbnails/4.jpg)
Audience / Technology / Network + filtar
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Keywords / details / search terms / all
Keywords / details / auction insights / all
Display / Placement
Filter: 10x veći CTR od prosjeka,
2x veći CPC i
vrlo malo posjeta: max. 2-3 dnevno
![Page 6: Zadar digIT 2014](https://reader036.fdocument.pub/reader036/viewer/2022073018/559629501a28ab9b5a8b4826/html5/thumbnails/6.jpg)
Google correlate
Global market finder
Consumer survey
Consumer barometer
Google trends
Google AdWords / Tools / AdPreview