Wuestenrot Stambena štedionica (Fiksirali smo kamatu)
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Wüstenrot Fiksirali smo kamatu
Transcript of Wuestenrot Stambena štedionica (Fiksirali smo kamatu)
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WüstenrotFiksirali smo kamatu
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Glavni izazov briefa
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U iznimno velikoj konkurenciji raznih poruka stambenih štedionica bilo je potrebno na efektan, jasan i atraktivan način komunicirati da Wüstenrot stambena štedionica daje fiksnu kamatnu stopu na stambene kredite.
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Opis kreativnog rješenja
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Slogan “Fiksirali smo kamatu” plastično je ilustiran 3D šarafima kojima smo fikirali kamatu za površinu billboarda i citylighta.
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Kreativno rješenje
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Rezultati
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Kampanja je ponovljena nekoliko puta (upravo je u tijeku 3. val.) pa još ne možemo govoriti o konkretnim rezultatima. Ipak, klijent je zabilježio bitno povećan interes za stambene kredite s fiksnom kamatnom stopom.