Workshop webcare en twitter - ICLON leiden
Transcript of Workshop webcare en twitter - ICLON leiden
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TwitterICLON, 13 mei 2016
Listen, talk en interact mbv Twitter als ICLON
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Ken jezelf - Online Communicatie Strategie
Wat zijn de merkwaarden van ICLON?
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Wat is de “why” van ICLON?
Van Why naar content strategie naar online content strategie en content marketing
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Dat kan bottom up
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Of top down
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Webcare en Online Content
De gouden driehoek van luisteren, interactie aangaan en praten
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Definitie van webcare
Wikipedia: Webcare is the online customer support of any orgnisation through social media.
Van Noort and Willemsen: ‘The act of engaging in online interactions with
(complaining) consumers, by actively searching the web to address consumer feedback (e.g., questions, concerns, and complaints)
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De gouden driehoek van online presence
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De gouden driehoek van online presence
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De gouden driehoek van online presence
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De gouden driehoek van online presence
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Twitter - de basis
Where to blog, what platform(s) to use
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Persoonlijke account en coporate account werken samen
...
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#ICLON
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Bio optimaliseren
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Maak twitterlijsten
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Gebruik foto, video en links
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Mention elkaar
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ReTweet: voeg waarde toe
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@ICLONLeiden ReTweet Tweets van
medewerkers
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Persoonlijke Tweets maken corporate
Tweets persoonlijker
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Beantwoord vragen
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De gouden driehoek van webcare - luisteren
Coprorate en persoonlijk
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De gouden driehoek van webcare - praten
Coprorate en persoonlijk
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De gouden driehoek van webcare - interactie aangaan
Coprorate en persoonlijk
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Wat had ICLON kunnen doen?
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Wat had ICLON kunnen doen?
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Wat had ICLON kunnen doen?
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Wat had ICLON kunnen doen?