Workshop internet days 2013
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Transcript of Workshop internet days 2013
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CEO & Fondatore di Boraso.com
Massimo Boraso
User Experience & Eye Tracking lab Manager
Raffaella Calligher
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Workshop Internet Days – 3 Ottobre 2013
Cosa vedono le persone nel tuo sito web e come interagiscono? Scoprilo con l’eye-tracking, migliora la user experience dei tuoi utenti e vendi di più!
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Quello che piace agli Utenti piace anche ai motori di ricerca
La S.E.O. è (quasi) morta!
Search Engine Optimization
Search Experience Optimization
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User Centered Design
l’Utente al Centro! con i suoi bisogni, comportamenti, modalità d’uso e di accesso e con il suo linguaggio
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UN SITO WEB OGGI E’
desktop, tablet e smartphone
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EYE TRACKING
Utilizzo del canale visivo per migliorare
l’esperienza utente e l’usabilità di un
sito Web (e non solo…)
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NON SOLO WEB USABILITY…
Packaging Advertising Video Spot Carta Stampata Newsletter
Scaffali Vetrine Corsie Supermercati
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LA VISTA: CANALE PERCETTIVO PRIVILEGIATO
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LA VISTA: I MOVIMENTI OCULARI
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LA VISTA: I MOVIMENTI OCULARI
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LA VISTA: ATTENZIONE E SELEZIONE
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’
LA VISTA: ATTENZIONE E SELEZIONE
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EYE TRACKING
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EYE TRACKING E MARKETING
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EYE TRACKING E MARKETING
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WEB & INTERFACE USABILITY
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WEB & INTERFACE USABILITY
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WEB & INTERFACE USABILITY
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WEB & INTERFACE USABILITY
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WEB & INTERFACE USABILITY
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WEB & INTERFACE USABILITY
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WEB & INTERFACE USABILITY
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WEB & INTERFACE USABILITY
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WEB & INTERFACE USABILITY
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