Wolfe Copywriting Portfolio

Rachel M Wolfe 312.330.4247 [email protected]

Rachel M. WolfeCopywriting Portfolio


CLIENT: KraftAGENCY: Momentum

Headline for A.1. Steak Sauce



Devised concept and copy.



Copy for event take-away coupon.



Conceptualization and copy for Kraft Promotional Style Guide.



Style guide and promotional copy.



Kraft Mac & Cheese box, back panel, promotional copy and editing.


CLIENT: KraftAGENCY: Marketing Support Inc.

Product name and all copyfor packaging.



Copy for Triscuit Entertaining Guide, conceptualization and editing.



Copy for Kraft Party Planner, conceptualization and editing.



Copy for branding and marketing presentation.



Headline and sub-head for marketing and in-store advertising.



Sell-sheet copy for Planter’s Trail Mix.

Copy for Kraft Superbowl promotion.



Copy for consumer marketing brochure. Specs and editing.


WORK EXPERIENCE2007- now Photographer/Writer/Artist. Landscapes, still life, places, stories, portraits, events. Restoration and image manipulation.Contributing and writing articles and reviews for contemporary art websites, blogs,and other publications. Pencil drawing, rendering and mixed media/installation pieces.

2006-2009 Copywriter. Freelance/In-house.Research, marketing, writing for web, brochures, presentations/pitches, newsletters, print materials, p.o.p. Clients: Busch Gardens Jungala, DiGiorno, Tombstone, CPK, Triscuit, Thin Crisps, A1, Ritz, Planters, Wahl, Elkay, Sam’s Club, K-Mart, The Home Depot. Real estate/interior design resources.

2003-2008 Graphic/Production Designer.Offset, large, digital print production, consultation, digital workflow management,collateral, print materials.

EXHIBITION2010 Not Even But Almost, Solo Exhibition at the Harris Gallery. Old Town School of Folk Music. Chicago, IL. November through December. 50 Alderman / 50 Artists Portrait Show. Johalla Projects Gallery, Chicago, IL. IMPACT Exhibition. LiveBooks “Outside Looking In” Online Show. 2009 Impedimeta Slideshow Exhibition. Slideluck Potshow III, Chicago, IL. Portfolio Showcase, F-Stop Magazine Online, Summer Group Show, Chicago, IL. Docks at ZeroSum Juried Show, CreateHere Gallery, Chattanooga, TN. Jurors: George Tubatomic, Heather Palmer, Mark Wood. Collection at Blue Moon Gallery & Studio, Vincennes, IN.

2008 Portfolio Showcase, Infynit Hour, Public Television Airing, Austin, TX. “Neighborhoods” Group Show, Wicker Park/Bucktown Chamber of Commerce, Chicago, IL.

2007 “Outdoors” Into the Woods, Group Show at Café Mediterra, Chicago, IL. “Postcards from Sydney” Group Travel Show at Fixx Coffee Bar, Chicago, IL. 1999 Student Designer in first annual, The Field’s Project, Oregon, IL.

PUBLICATIONF-Stop Magazine. Group Exhibition Online. April 2010.1000 Words Photography Blog, Featured Photos from “Not Even But Almost.” Feb. 2010.LOZ, Laurence Vecten Blog, Featured Selected Photographs. Feb. 2010.Wan.der.lust.ag.ra.phy. Featured “Freeze.” Feb.2010Green Tea Gallery Magazine. Photo Essay, “Not Even But Almost.” Jan. 2010.Ego-Bruise: Issue Two: Basic Needs. Full page photograph spread, pgs. 4-5, work from “Not Even But Almost.” Poetry, “Chilly in July, ”pg. 11, “It’s Just Talk,” pg. 29. 2009.BlackFlash Magazine, September 2009. F-Stop Magazine Online, May 2009.Review of Michael Fried’s Why Photography Matters As Art As Never Before.Featured Artist Interview on VenusZine.com, August 2009.Wan.der.lust.og.ra.phy. Feature, “Intersection.” April 2009.

VOLUNTEERPreparator for Olafur Eliasson’s Moss Wall, Museum of Contemporary Art, Chicago, IL.

PROFICIENCYMAC/PC: Adobe Photoshop, Lightroom, Illustrator, InDesign, Microsoft Office, Voyager Catalogue System, Entourage.

EDUCATIONBA 2006 Advertising Illinois Institute of Art 2003 Interior Design Illinois Institute of Art Dean’s and President’s List

References Upon Request

Rachel M. Wolfe

[email protected]

Wolfe Copywriting Portfolio

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