Who is fake discover astroturfing or attempts of fake influence presentation

Who is FAKE?��

Discover Astroturfing or Attempts of Fake Influence!�

��

Lutz Finger � Soumitra Dutta�MiningData.biz �

An Army of Bots�

$ 2.76 million

The Social Net �

The Analytics�

The Problem�

ANY measurement (if useful)

Will be ATTACKED.

Mass Movement �

•  Reach •  Intention •  Ease of Action

Mass Movement �Astroturf�


Bots 1.0 – Spammer going Social �@you malware.com @you-as-well malware.com D fresh-contact malware.com

Bots 1.0 – Spammer going Social �

10.000 messages in 4 month

@PeaceKaren

_25

Jacob Ratkiewicz et. al -‐ 2011

10.000 messages in 4 month

Bots 1.0 – Spammer going Social �

@PeaceKaren

_25

Jacob Ratkiewicz et. al -‐ 2011

Look for Un-Normal �Training: •  @spam •  Manual classification •  Honey Pots

Look for Un-Normal �

Differences: •  Time: Regular or Bursty •  Heavy Hashtag Usage •  Blacklisted URL •  Spam Words •  Few Friends

Grier et al. 2010 (Berkeley)

Training: •  @spam •  Manual classification •  Honey Pots

Thus Social Networks acted…. �

Thus Social Networks acted…. �

2013

7% SPAM

2012 2011

20% detection

Detected but still Dangerous�

SMEAR Campaigns

Denial of INFORMATION

Bot 2.0 – Social Bots�

Analytics Tools Conversation Bots

More Human�

Social Friend @JamesMTitus

More Human�


Knowledge Lajello

More Human�

Silent Influencer @Al_AGW


Knowledge Lajello

Can Bots do Astroturfing?�


INTENTION / INFLUENCE •  Opinion leaders (Katz 1955) •  Influentials (Merton 1968) •  Mavens & connectors (Gladwell 2000)



To create Intention Is not easy



Readiness Multiple Sources Topic Dependence


To create Intention Is not easy

But it is NOT impossible�

But it is NOT impossible�Arjun M

ukherjee et.al.

Influence the News�50%

Influence the News�50%

55%

Influence the News�

0 20.000 40.000 60.000 80.000 100.000 120.000

N Korean leader Kim Jong-‐il dies

AnMmaNer atom trapped for first Mme, say scienMsts

Neutrinos beat light speed again

Earth-‐like planet found in the "habitable zone"

No rhinos remain in West Africa

Eurozone debt web: Who owes what to whom?

Writer Christopher Hitchens dies

BBC apology for Clarkson comments

'Witch's coNage' found in Pendle

In pictures: ApocalypMc Manchester

Social Media Index

Clicking Sharing CommenMng

50%

on the courtesy of

55%

Truth about the Truth�

Thus how to spot them?�INDIVIDUAL

•  Not ‘loud’ •  Might be human •  Missing trainings data

Thus how to spot them?�

GROUP

•  Similarity of group •  Description, Focus,

Tweets…

INDIVIDUAL

•  Not ‘loud’ •  Might be human •  Missing trainings data

Outlook �

• Arm’s length Race • Verification

• Avoid Training Spammer • The New Gatekeeper

Thanks�

MiningData.Biz

LutzFinger.com SoumitraDutta.com�

Who is fake discover astroturfing or attempts of fake influence presentation

Technology

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