Which Ad Won? pt. 3
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Transcript of Which Ad Won? pt. 3
![Page 1: Which Ad Won? pt. 3](https://reader033.fdocument.pub/reader033/viewer/2022052514/58a2c23f1a28ab217a8b4edb/html5/thumbnails/1.jpg)
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Pt. 3: Which Ad Won?
![Page 2: Which Ad Won? pt. 3](https://reader033.fdocument.pub/reader033/viewer/2022052514/58a2c23f1a28ab217a8b4edb/html5/thumbnails/2.jpg)
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Here’s The Deal We pick two real ads, throw them in the ring and see which one comes out the victor based on metrics such as click-through rate (CTR) ands conversions per impression (CPI).
Now it’s your turn to be the judge. Can you spot a winner? You’ve got 3 chances.
![Page 3: Which Ad Won? pt. 3](https://reader033.fdocument.pub/reader033/viewer/2022052514/58a2c23f1a28ab217a8b4edb/html5/thumbnails/3.jpg)
Challenge #1
![Page 4: Which Ad Won? pt. 3](https://reader033.fdocument.pub/reader033/viewer/2022052514/58a2c23f1a28ab217a8b4edb/html5/thumbnails/4.jpg)
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Custom Gift Website
Custom Christmas Giftswww.brandname.comSave on Thousands of Personalized Gifts for the Holidays. 25% off!
Personalized Xmas Giftswww.brandname.comSkip The Mall & Get a Personalized Xmas Gift Sent Right to Their Door.
-VS-
![Page 5: Which Ad Won? pt. 3](https://reader033.fdocument.pub/reader033/viewer/2022052514/58a2c23f1a28ab217a8b4edb/html5/thumbnails/5.jpg)
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Custom Gift Website
Custom Christmas Giftswww.brandname.comSave on Thousands of Personalized Gifts for the Holidays. 25% off!
Personalized Xmas Giftswww.brandname.comSkip The Mall & Get a Personalized Xmas Gift Sent Right to Their Door.
-VS-
Promotion Inspires action
![Page 6: Which Ad Won? pt. 3](https://reader033.fdocument.pub/reader033/viewer/2022052514/58a2c23f1a28ab217a8b4edb/html5/thumbnails/6.jpg)
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Custom Gift Website
Custom Christmas Giftswww.brandname.comSave on Thousands of Personalized Gifts for the Holidays. 25% off!
Personalized Xmas Giftswww.brandname.comSkip The Mall & Get a Personalized Xmas Gift Sent Right to Their Door.
-VS-
Promotion Inspires action
x No indication of savings
x Weak search keywords
![Page 7: Which Ad Won? pt. 3](https://reader033.fdocument.pub/reader033/viewer/2022052514/58a2c23f1a28ab217a8b4edb/html5/thumbnails/7.jpg)
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Custom Gift Website
Custom Christmas Giftswww.brandname.comSave on Thousands of Personalized Gifts for the Holidays. 25% off!
Personalized Xmas Giftswww.brandname.comSkip The Mall & Get a Personalized Xmas Gift Sent Right to Their Door.
-VS-
Promotion Inspires action
x No indication of savings
x Weak search keywords
+ 1.1XCTR
![Page 8: Which Ad Won? pt. 3](https://reader033.fdocument.pub/reader033/viewer/2022052514/58a2c23f1a28ab217a8b4edb/html5/thumbnails/8.jpg)
Challenge #2
![Page 9: Which Ad Won? pt. 3](https://reader033.fdocument.pub/reader033/viewer/2022052514/58a2c23f1a28ab217a8b4edb/html5/thumbnails/9.jpg)
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Sports Gear Etailer
Seattle Seahawks Storewww.brandname.comBuy Seattle Seahawks Gear Here!The Seattle Seahawks Fan Shop.
Seattle Seahawks Store www.brandname.comBrowse Seattle Seahawks T-Shirts, Jerseys & More. Shop Online Now!
-VS-
![Page 10: Which Ad Won? pt. 3](https://reader033.fdocument.pub/reader033/viewer/2022052514/58a2c23f1a28ab217a8b4edb/html5/thumbnails/10.jpg)
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Sports Gear Etailer
Seattle Seahawks Storewww.brandname.comBuy Seattle Seahawks Gear Here!The Seattle Seahawks Fan Shop.
Seattle Seahawks Store www.brandname.comBrowse Seattle Seahawks T-Shirts, Jerseys & More. Shop Online Now!
-VS-
Shows Options Persuasive
![Page 11: Which Ad Won? pt. 3](https://reader033.fdocument.pub/reader033/viewer/2022052514/58a2c23f1a28ab217a8b4edb/html5/thumbnails/11.jpg)
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Sports Gear Etailer
x Verbosex No benefits
Seattle Seahawks Storewww.brandname.comBuy Seattle Seahawks Gear Here!The Seattle Seahawks Fan Shop.
Seattle Seahawks Store www.brandname.comBrowse Seattle Seahawks T-Shirts, Jerseys & More. Shop Online Now!
-VS-
Shows Options Persuasive
![Page 12: Which Ad Won? pt. 3](https://reader033.fdocument.pub/reader033/viewer/2022052514/58a2c23f1a28ab217a8b4edb/html5/thumbnails/12.jpg)
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Sports Gear Etailer
x Verbosex No benefits
Seattle Seahawks Storewww.brandname.comBuy Seattle Seahawks Gear Here!The Seattle Seahawks Fan Shop.
Seattle Seahawks Store www.brandname.comBrowse Seattle Seahawks T-Shirts, Jerseys & More. Shop Online Now!
-VS-
Shows Options Persuasive
+ 2XCTR
![Page 13: Which Ad Won? pt. 3](https://reader033.fdocument.pub/reader033/viewer/2022052514/58a2c23f1a28ab217a8b4edb/html5/thumbnails/13.jpg)
Challenge #3
![Page 14: Which Ad Won? pt. 3](https://reader033.fdocument.pub/reader033/viewer/2022052514/58a2c23f1a28ab217a8b4edb/html5/thumbnails/14.jpg)
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Local Listings Website
Local Listings www.brandname.comHugely Increase The Visibility Of Your Online Listings Today!
-VS-
Local Listingswww.brandname.com List Your Business Here. Enter Your Business Address To Start Now.
![Page 15: Which Ad Won? pt. 3](https://reader033.fdocument.pub/reader033/viewer/2022052514/58a2c23f1a28ab217a8b4edb/html5/thumbnails/15.jpg)
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Local Listings Website
Compelling CTA Descriptive Language
Local Listings www.brandname.comHugely Increase The Visibility Of Your Online Listings Today!
-VS-
Local Listingswww.brandname.com List Your Business Here. Enter Your Business Address To Start Now.
![Page 16: Which Ad Won? pt. 3](https://reader033.fdocument.pub/reader033/viewer/2022052514/58a2c23f1a28ab217a8b4edb/html5/thumbnails/16.jpg)
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Local Listings Website
x Doesn’t show the service
x Weak CTA
Local Listings www.brandname.comHugely Increase The Visibility Of Your Online Listings Today!
-VS-
Local Listingswww.brandname.com List Your Business Here. Enter Your Business Address To Start Now.
Compelling CTA Descriptive Language
![Page 17: Which Ad Won? pt. 3](https://reader033.fdocument.pub/reader033/viewer/2022052514/58a2c23f1a28ab217a8b4edb/html5/thumbnails/17.jpg)
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Local Listings Website
Local Listings www.brandname.comHugely Increase The Visibility Of Your Online Listings Today!
-VS-
+ 2.9XCTR
Local Listingswww.brandname.com List Your Business Here. Enter Your Business Address To Start Now.
x Doesn’t show the service
x Weak CTA
Compelling CTA Descriptive Language
![Page 18: Which Ad Won? pt. 3](https://reader033.fdocument.pub/reader033/viewer/2022052514/58a2c23f1a28ab217a8b4edb/html5/thumbnails/18.jpg)
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