When Old Is Gold : The Role of Business Longevity in Risky Situations
-
Upload
demetrius-martinez -
Category
Documents
-
view
20 -
download
0
description
Transcript of When Old Is Gold : The Role of Business Longevity in Risky Situations
PowerPoint
52(1/2)() (1) (2)
3(2/2)(1) ()(2)/ (3)
4 Duke University Carnegie Mellon University University of Texas Preyas S. Desai Ajay Kalra B.P.S. Murthi
Research Interest Research Interest Research Interest
6137 (1) (2)( )
78 (perceived risk)
9(1/3)11(2/3)12(3/3)(1)(2)(3)
13(1/2)Cox and Rich (1964)Dowling & Richard Staelin(1994)
14(2/2)Bettman1973 ( inherent risk )( handled risk )(1):(2):15(1/2)Yellow Pages()
16(1/2)H1
17()
H2
18
19H3
H4
201 211.(1)H1(2)
222.(1/2)136Barrington Lazzard
232.(2/2)2222manipulated factor 1/2Lazzard/3Lazzard/4/
243.(1/4) F values < 1 F values < 12/2/ANOVA
253.(2/4)1/218911996263.(3/4)1 // /2 Lazzard/Barrington Lazzard/Barrington
273.(4/4)15scores of 17Lazzardscore of 8scores of 915Barrington284.(1/2)
294.(2/2)(F1, 131 = 109.64, p < .0001)(F1, 131 = 8.91 p < .01)Barrington (F1, 131 = 2.57, p