What's Ahead in Mobile - 2014 New Business Development Conference

What’s hot: Digital Agency Model August 2014

Shannon Kinney [email protected] @dreamlocal, @shannonkin

What’s ahead in mobile

MOBILE Close to the sale and reach customers where they are

It is about conversaGon

Think of how people USE their mobile devices

Facebook now has over 725 million

mobile users Do you have a usable mobile web site?

Think BuzzFeed is just about animated gifs of cats?

They employ 190 journalists worldwide, and are closing a $200m round of funding

to hire more

BuzzFeed Drivers – hit 2 of 3

Categories of content

Mobile: Close to the sale &

Reach customers where they are

Mobile Search is LOCAL 95%

of Smartphone users have searched for local info

50% of searches are performed on

a mobile device

More than

Beyond the CLICK Consumer Behavior

•  90% of mobile searchers took acGon within 24 hours

•  61% called a local business aZer searching

•  59% visited in person

Emerging Social Media Channels

Snapchat

•  Launched in September 2011

•  It’s all about the moment and connecGng with friends

•  Snap cha]ers share more than 200 million snaps per day

•  In less than 2 years, Snapchat became an $860 million

dollar company according to Forbes magazine

Instagram & Vine

Growth of Monthly Desktop Visitors to Vine in Five Months

Source: Compete.com

What does it mean to you? •  Start thinking like a user – understand user behavior, design and write to solve user problems, surprise and delight them •  MoneGzing mobile is an enGrely new ball game – and it’s about services and targeGng vs. broad adverGsing •  Your adverGsers need your help more than ever!

For Inland Members: A free evaluaGon of your opGons

[email protected] www.dreamlocal.com

@shannonkin, @dreamlocal www.facebook.com/dreamlocal

207-‐593-‐7665

http://Publishers.dreamlocal.com

What's Ahead in Mobile - 2014 New Business Development Conference

Mobile

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