2014.12.23

@rainist

Ted Kim

Cardlytics is a New Marketing Platform.

They Do CLM

CLM : Card Linked Marketing

• Uses Purchase Data

• To deliver relevant ads to Customers

• Through their mobile·online banking app

Demonstration

Demonstration : as a customer

• I go to Starbucks every morning.

• Today I received a coupon from WooriBank.

• It was for ‘coffee bean’.

• So, I used it. YAY!

Demonstration : as a advertiser. (case : coffee bean)

• I want coffee bean prevails.

• Also starbucks would fall.

• So I issued Coupons for Special customers.

• Special customers : who goes to Starbucks

Demonstration : as a bank.

• I just want Wooribank prevails.

• When Cardlytics request a data, I give em’.

• When advertisers issued coupons,I give it to customers via Our app.

• Coffee bean? Starbucks? I don’t give a fxxx.

How it works?

Bank has purchase data

Advertisers Use it.

Like this.

Like this (2).

Customers receive their offer.

Via mobile and online banking app.

Customers buy it.

On discount Price

Advertisers pay.

Advertisers get reports.

Why is it Awesome

Coupon, but not Coupon.

1. Accept App coupon. 2. Use card.

No further steps or prints.

Privacy

Private data never leave bank.

When customer data comes out,

It will be anonymized.

Win, Win, Win game

• Customers : More Relevant Ads

• Banks : High Costomer Loyalty

• Advertiser : More Efficient Marketing

Campaign Result.

Various Channel

Various Channel

Various Channel