安康旅遊_Wellness tourists in search of transformation
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Cornelia Voigt, Graham Brown and Gary Howat WELLNESS TOURISTS: IN SEARCH OF TRANSFORMATION 心心心心心 心心心心心心心心心心心 心心心： 心心心 Tourism 心心心心心 Consumer behavior 心心心心 Personal health
Transcript of 安康旅遊_Wellness tourists in search of transformation
1. Cornelia Voigt, Graham Brown and Gary Howat Tourism Consumer behavior Personal health 2. 1.SPA2.3. 3. (BWTS)(semi- structured)27 / (seven-point Likert-response format)46 (rate the importance of each of the following benefits you hope to attain) 4. (1) Chi-square test (2 test) (test of independent) (test of association) 5. (2) EFA(exploratory factor analysis) Cronbach 6. (3) (one-way MANOVA) MANOVAANOVA (Bryman & Cramer, 1997) X1[ (predictor variable)] Nominal scale or ordinal scale Y1 ()[(criterion variable)] Interval scale or ratio scale[()] 7. : MANOVA () 8. BWTS 9. INTRODUCTION (2011) 10. Toward a definition and typology of wellness tourism The concept of benefits in the tourism literature Motivational factors of wellness tourists 11. (1.SPA2.3.) 12. 13. 14. (84%) ( spa-38%34-38%55) (79%) (62%spa-43%) (spa-77%) (spa--) (-28%1052% ) 15. 34 SPA Spa 37% -- spa spa 16. EFA: 1. 2. 3. 4. 5. 6. Cronbach 0.7 17. : Spa 18. DISCUSSION 19. BWTS CONCLUSION 20.
