Websites analysis: 'The Five Hotel' VS 'Le 9 Hotel'
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Transcript of Websites analysis: 'The Five Hotel' VS 'Le 9 Hotel'
Comparative Analysisbetween 2 hotel sites
http://www.thefivehotel.com/index.html
http://www.le9hotel.com/index.php?idioma=en&d=03&m=7&a=2008&phpfile=index.php?&op=0&oq=0&gclid=COyIh7Co3KUCFccRfAodL26j0A
home page
Keyword google: hotel designÞOn the 1st page but not in the 10 firstÞWell referenced in the 3rd partyÞContent is well-thought
Keyword google: boutique hotel=> On the first page and on the google PPC
The Five Hotel Le 9 Hotel
The Blog is not well-referenced. And the link to go to it is in the 2nd menu and then you need to scroll
down to find it
Easy To
Find?
home page
The Five Hotel Le 9 HotelJust move the pointer
through pictures to view more
Just move the pointer through pictures to
view more
Menu is locked on the
left side
locked
Easy To
Use?
home page
The Five Hotel Le 9 HotelRoom concepts are
the core engagments to clients
You can see previous customers experiences and
reviews
1st atmosphere preview on the
home page
Engagment?
Little engagment : no
rates, no
Core design element
home page
The Five Hotel Le 9 Hotel
Booking Enginehttp://www.secure-hotel-booking.com
Easy To
book?
Engagmentrates
The Five Hotel Le 9 HotelEasy To
share?
BLOG
Neither the official website nor the blog can be shared on social networks or else
BLOG
Red Card
Neither the official website nor the blog can be shared on social networks or else
BLOG
Market positioning
From middle class to upper class From rather whealthy families to business clients
The Five Hotel Le 9 Hotel
Distinctive
Express Level – E.G. Luxe
We clearly see their positioningÞNot luxury but Well-designed / 3*?ÞTrendy/OriginalÞExperience/Atmosphere
We clearly define the positioning as Þ Boutique hotel
Þ Design and contemporaryÞ High-end