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![Page 1: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/1.jpg)
Web monitorInternet key numbers
March 2013
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March 2013: highlights
A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni nel mese, con un incremento del 6% rispetto all’omologo 2012. I target maggiormente in crescita sono i bambini e gli over 65 (2-11 y.o. +16%; +65 y.o. +15%). La penetrazione si attesta al 53% della popolazione, con un picco del 72% sui 18-24 così come sui 35-44.
il tempo speso cresce significativamente vs periodo omologo 2012 sia su base mensile (+16%) che nel giorno medio (+13%). Gli utenti 18-24 dedicano il maggior volume di tempo alla rete con 1 ora e 48 minuti, registrando anche l’incremento più alto (+17%), seguono i 55-64 (+16%).
Resta elevato il volume di utenti connessi ai Portali (25,2 mio), alle Communities (24,7) e al mondo dell’Entertainment (25,6 mio) dove si continua a registrare un trend positivo in termini di Tempo Speso (+15%), soprattutto grazie alle sottocategorie Video (+44%) e Music (+25%).
La categoria News & Information caratterizzata dall’elezione di Papa Francesco (13/03) e dagli eventi politici seguiti alle elezioni politiche di fine febbraio, raccoglie 23,3 milioni di utenti (+7% vs. 2012), con un tempo medio di permanenza di 1 ora e 40 minuti mensili, in crescita del 32%.
Leader di categoria si conferma La Repubblica con 10,2 mio utenti (+15% audience), seguito da Corriere della Sera 9,1 mio utenti (+9% audience; +15% tempo). Per i due quotidiani si registrano performance positive anche per quanto riguarda l’ambito video con audience e tempo speso in crescita sia per La Repubblica TV (+11% audience; +31% tempo) che per Corriere TV (+8% audience; +53% tempo).
In generale crescono tutti i principali player di News (top 10 siti), tra cui Libero News (+21% audience); Blogo (+15% audience); TGCOM24 (+37% audience; +10% tempo speso); Quotidiano.net (+9% audience; +11% tempo) e La Stampa.it (+42% audience; +16% tempo speso).
A partire da giugno 2012 all’interno del Web Monitor è disponibile anche un’analisi di Audiweb Object Video, l’estensione del sistema di rilevazione che consente di misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33) .
![Page 3: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/3.jpg)
Agenda
1. Quanti sono i surfers?
2. Quanto tempo passano on line?
3. Target diversi, consumi diversi
4. Che cosa fanno i surfers in rete?
![Page 4: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/4.jpg)
Dec 09Jan
10Feb
10
Mar 10Apr 1
0
May 10Jun 10
Jul 10
Aug 10Sep
10Oct
10
Nov 10
Dec 10Jan
11
Feb 1
1
Mar 11Apr 1
1
May 11Jun 11
Jul 11
Ago 11
Set 11
Ott 11
Nov 11Dic 1
1Jan
12Feb
12
Mar 12Apr 1
2
Mag 12Jun 12
Jul 12
Aug 12Set
12Ott 12
Nov 12
Dec 12Jan
13Feb
13
Mar 13
18,000
20,000
22,000
24,000
26,000
28,000
30,000
32,000
March 2013 – Key numbersInternet audience and time spent register a relevant growth
MONTHLYMar2013
Var % vs Mar 2012
Active Internet Users .000 29.329 +6%
Time per person (hh:mm) 23:21 +16%
Active Users % pen vs pop*
Tot Individuals +2 53
2-11 40
12-17 58
18-24 72
25- 34 69
35-44 72
45-54 62
55-64 41
over 65 17
Adulti 25 - 54 68
Men 56
Women 51
Women 25-54 67
DAILYMar2013
Var % vs Mar 2012
Active Internet Users .000 14.829 +8%
Time per person (hh:mm) 1:29 +13%
Source: Groupm elaborations on Audiweb data
*Italian Pop. 2+ years (over +74 anni, are considered only if living with at least one person aged between 11-74 years).
Audience Trend .000
Mar 2013: 29.329
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March 2013 – Web & App – Audience and Time spentWebsite and applications show a similar performance
Mar 12 Mar 13
27,022
28,663
Audience .000Main Applications
Main Web Sites – apps excluded
5 Source: Groupm elaborations on Audiweb data
Audience .000
Mar 12 Mar 13
22,767
24,168
TOT WEBSITES (app excluded)
28,7 mio Unique Audience (+6% vs March ‘12)
21h 14 min time per user (+17% vs March ’12)
APPLICATIONS24,2 mio Unique Audience
(+6% vs March ‘12)3 h 10 min time per user
(+7% vs March ’12)
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March 2013- Audience and time spent per day type and day part During the weekend less users are online; internet prime time confirms all day long
6 Source: Groupm elaborations on Audiweb data
06:00 - 09:00 09:00 - 12:00 12:00 - 15:00 15:00 - 18:00 18:00 - 21:00 21:00 - 00:00 00:00 - 03:00 03:00 - 06:000
2,000
4,000
6,000
8,000
10,000
0:18
0:290:29 0:33 0:32
0:360:31
0:27
Average Day Active Audience .000
mon - fri sat-sun
15.176
12.542
1:30
1:27
Average Day Time per Person h:min Day Type Day Part
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March 2013 –Internet Audience CompositionWomen online are increasing; 60% of web pop. Is made of 25-54 y.o.
2-11 Kids 7%12-17 Teen
7%
18-24 Post Teen 11%
25-34 Young Adult 18%
35-44 Adult 24%
45-54 Ma-ture adult
19%
55-64 Senior
10%
over 65 Silver Surfer 5%
52%
48%
Female +0,3% vs. ‘12
Male -0,3% vs. ‘12
Sex% Composition
Age% Composition
Source: Groupm elaborations on Audiweb data
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March 2013 – Unique Users by targetKids and over 65 y.o. register the best performance
Adult 35-44 anni• 6,924 mio UU• +7% vs Mar ‘12• +4% vs Feb ‘13
Senior 55-64 anni• 3,026 mio UU
• +10% vs Mar ‘12• +4% vs Feb ‘13
Young adult 25-34• 5,211 mio UU• +1% vs Mar‘12• +4% vs Feb‘13
Teen: 12-17 • 1,953 mio UU• -6% vs Mar ‘12• +1% vs Feb ‘13
Silver Surfer +65• 1,424 mio UU
• +15% vs Mar ’12• +5% vs Feb ‘13
Post Teen: 18-24 • 3,197 mio UU
• +11% vs Mar ‘12• +2% vs Feb ‘13
Source: Groupm elaborations on Audiweb data – applications included
Mature Adult 45-54 anni• 5,479 mio UU• +4% vs Mar ‘12• stable vs Feb ‘13
Average: +6%
Kids: 2-11 • 2,115 mio UU
• +16% vs Mar ‘12• +1% vs Feb ‘13
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Kids: 2-11• 0:50
• +12% vs Mar ’12• -1% vs Feb ‘13
Adult 35-44 anni• 1:31
• +14% vs Mar ‘12• -2% vs Feb ‘13
Senior 55-64 anni• 1:23
• +16% vs Mar ‘12• +1% vs Feb ‘13
Young Adult 25-34• 1:39
• +14% vs Mar ‘12• +4% vs Feb ‘13
Teen: 12-17 • 1:09
• -2% vs Mar‘12• -3% vs Feb ‘13
Silver Surfer +65• 1:05
• +3% vs Mar ’12• -3% vs Feb ‘13
Post Teen: 18-24 • 1:48
• +17% vs Mar ‘12• +2% vs Feb ‘13
Source: Groupm elaborations on Audiweb data – applications included
Mature Adult 45-54 anni• 1:29
• +15% vs Mar ‘12• +6% vs Feb ‘13
March 2013 – Time spent by target on daily averageTime spent register a relevant growth on all targets (a part from 12-17)
h:mm Average: +13%
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8,000 13,000 18,000 23,000 28,00012:00:00 AM
01:12:00 AM
02:24:00 AM
03:36:00 AM
04:48:00 AM
06:00:00 AM
07:12:00 AM
08:24:00 AM
09:36:00 AM
10:48:00 AM
March 2013 – Top 10 websites Most top website are increasing their audience and time spent
Source: Groupm elaborations on Audiweb data – applications excluded
Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
Audience .000
Time per Person
TOT WEBSITES (app excluded)28,7 mio Unique Audience (+6% vs March ‘12)21h 14 min time per user (+17% vs March ’12)
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0 2,000 4,000 6,000 8,000 10,000 12,000 14,00012:00:00 AM
12:14:24 AM
12:28:48 AM
12:43:12 AM
12:57:36 AM
01:12:00 AM
01:26:24 AM
01:40:48 AM
01:55:12 AM
02:09:36 AM
Series3
March 2013 – Top 10 applicationsWindows Media Player is still leader by Audience, while Skype register the largest Time Spent
Source: Groupm elaborations on Audiweb data
Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
Audience .000
Time per Person
APPLICATIONS24,2 mio Unique Audience (+6% vs March ‘12)3 h 10 min time per user (+7% vs March ’12)
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Search Engines/Portals & Communities
Telecom/Internet Services
Entertainment
Computers & Consumer Electronics
News & Information
Multi-category Commerce
Family & Lifestyles
Home & Fashion
Travel
Finance/Insurance/Investment
Government & Non-Profit
Education & Careers
Corporate Information
Automotive
Special Occasions
0 5,000 10,000 15,000 20,000 25,000 30,000
mar 12
mar 13
March 2013– Most visited categoriesConsumer electronics and News confirm a good increase
∆% vs march 2012
Source: Groupm elaborations on Audiweb data
Audience .000 Subcategorie’sweight
Search: 31%Portals: 40%Communities: 29%
Video/Broadcaster/Music: 37%Games/Betting: 18%Sport: 10%Others: 36%
Travel services/info: 63%Holiday Planner: 37%
A partire dal mese di aprile 2012 sono stati introdotti all’interno della categoria Family and Lifestyles alcuni siti
precedentemente inseriti ad altre categorie, come ad esempio Pianetadonna.it e Donna Moderna. A causa di
tale cambiamento non è possibile valutare la performance della categoria rispetto all’omologo 2011, mentre il
confronto è valido per i siti.
5%
5%
6%
7%
7%
7%
N.A.
15%
2%
8%
7%
13%
4%
16%
9%
Average: +6%
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March 2013– Time spent on categoriesBetween top 5 categories Entertainment and News show the best performance
∆%
vs Mar 2012
Search Engines/Portals & Communities
Entertainment
Telecom/Internet Services
Computers & Consumer Electronics
News & Information
Multi-category Commerce
Finance/Insurance/Investment
Automotive
Home & Fashion
Travel
Government & Non-Profit
Family & Lifestyles
Education & Careers
Corporate Information
Special Occasions
0:00:00 2:24:00 4:48:00 7:12:00 9:36:00 12:00:00
mar 12mar 13
Source: Groupm elaborations on Audiweb data
Time per Person h.min.sec
A partire dal mese di aprile 2012 sono stati introdotti all’interno della categoria Family and Lifestyles alcuni siti precedentemente inseriti ad altre categorie, come ad esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria rispetto all’omologo 2011, mentre il confronto è valido per i siti.
10%
29%
17%
12%
32%
19%
-9%
38%
14%
-4%
11%
N.A.
17%
7%
36%
Average: +16%
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-2,000 3,000 8,000 13,000 18,000 23,000 28,0000:00:00
0:14:24
0:28:48
0:43:12
0:57:36
1:12:00
1:26:24
1:40:48
1:55:12
2:09:36
Series3
March 2013 – PortalsThe category confirms a growing trend, especially on time spent
Source: Groupm Elaborations on Audiweb data – applications included
* Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals
PORTALS25,2 mio Unique Audience (+5% vs Mar ‘12)
53 min time per user (+16% vs Mar ’12)
Audience .000
Time per Person
Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
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0 5,000 10,000 15,000 20,000 25,00023:31:12
0:43:12
1:55:12
3:07:12
4:19:12
5:31:12
6:43:12
7:55:12
9:07:12
Series3
March 2013 – CommunitiesGood increase in Time Spent; Google+ register a very good performance
COMMUNITIES24,7 mio Unique Audience (+4% vs Mar ‘12)8h 18 min time per user (+12% vs Mar’ 12)
Audience .000
Time per Person Bubble size = Page Views
Google+: +57%Linkedin: +18%
=Audience increase
Audience stable
Audience decrease
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0 5,000 10,000 15,000 20,00023:45:36
0:00:00
0:14:24
0:28:48
0:43:12
0:57:36
1:12:00
1:26:24
1:40:48
1:55:12
Series3
March 2013 – EntertainmentTimes spent register a relevant growth
Source: Groupm Elaborations on Audiweb data – applications included
ENTERTAINMENT25,6 mio Unique Audience (+6% vs Mar ‘12)5 h 55 min time per user (+29% vs Mar ‘12)
Audience .000
Time per Person
Bubble size = Page Views
Vevo +9%Rai +14%
=Audience increase
Audience stable
Audience decrease
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0 5,000 10,000 15,000 20,000 25,000
0:00:00
0:14:24
0:28:48
0:43:12
0:57:36
1:12:00
1:26:24
Series3
March 2013- Video & BroadcasterBroadcaster and Video register a good increase in audience and time spent
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Time per Person Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
VIDEO (Entertainment’s Subcategory)21,6 mio Unique Audience (+8% vs Mar ’12)
1 h and 46 min time per user (+44% vs Mar ’12)
BROADCASTER (Entertainment’s Subcategory)13,3 mio Unique Audience (+4% vs Mar ’12)
17 min time per user (+7 vs Mar’12)
Rai: +14%Videomediaset: +14%Dailymotion: +184%
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18
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
0
1,000
2,000
3,000
4,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
March 2013 – Focus on online tv broadcasterRai.TV shows the best performance on audience and time spent
+24% Delta Audience+32% Delta Time
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
0
1,000
2,000
3,000
4,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
0
1,000
2,000
3,000
4,000
5,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24Audience .000 Time per person h:m:s
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
0
1,000
2,000
3,000
4,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
+14% Delta Audience-6% Delta Time
stable Delta Audience-19% Delta Time
+13% Delta Audience-24% Delta Time
Source: Groupm Elaborations on Audiweb data – applications included
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500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,50012:00:00 AM
12:07:12 AM
12:14:24 AM
12:21:36 AM
12:28:48 AM
12:36:00 AM
12:43:12 AM
12:50:24 AM
12:57:36 AM
01:04:48 AM
Series3
March 2013 – SportThe category registers a good increase in audience and time spent
Source: Groupm Elaborations on Audiweb data – applications included
SPORT12,9 mio Unique Audience (+10% vs Mar ‘12)
52 min time per user (+7% vs Mar ‘12)
Audience .000
Time per Person Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
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0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,0000:00:00
0:28:48
0:57:36
1:26:24
1:55:12
2:24:00
2:52:48
3:21:36
3:50:24
4:19:12
4:48:00
Series3
March 2013 - BettingGood increase in time spent. William Hill, the leader, is still growing
Source: Groupm Elaborations on Audiweb data – applications included
BETTING9,1 mio Unique Audience (+6% vs Mar ‘12)1H e 8 min time per user (+6% vs Mar ‘12)
Audience .000
Time per Person Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
Planet49: +141%BWIN: +33%
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0 1,000 2,000 3,000 4,000 5,000 6,0000:00:00
0:14:24
0:28:48
0:43:12
0:57:36
1:12:00
1:26:24
Series3
March 2013 - MusicThe category registers a strong increase in audience and time spent. Spotify is leader on time spent.
Source: Groupm Elaborations on Audiweb data – applications included*Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube
Audience .000
Time per Person Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
MUSIC11,2 mio Unique Audience (+15% vs. Mar ‘12)
16 min time per user (+25% vs. Mar ‘12)
Leonardo Musica: +87%
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2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 11,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
Series3
March 2013 – NewsAudience and Time spent are growing. All top player show a positive sign
Source: Groupm Elaborations on Audiweb data – applications included
NEWS23,3 mio Unique Audience (+7% vs Mar ‘12)1 H 40 min time per user (+32% vs Mar ‘12)
Audience .000
Time per Person
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
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Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 11
Dic 12
Jan 13
Feb 13
Mar 13
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
23:57:07
0:00:00
0:02:520:05:45
0:08:38
0:11:310:14:24
0:17:16
0:20:090:23:02
Audience .000 Time per person h:m:s
23
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
01,0002,0003,0004,0005,0006,0007,0008,0009,000
10,00011,000
23:52:48
0:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24Audience .000 Time per person h:m:s
March 2013 – Focus on News OnlineAll players register a good performance. La Stampa shows the most relavent increase on audience
+15% Delta Audience-1% Delta Time
Monthly Audience: 10,0 mio Daily Audience: 1,6 mio
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
01,0002,0003,0004,0005,0006,0007,0008,0009,000
10,00011,000
23:52:48
0:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24Audience .000 Time per person h:m:s
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
23:57:07
0:00:00
0:02:520:05:45
0:08:38
0:11:310:14:24
0:17:16
0:20:090:23:02
Audience .000 Time per person h:m:s
+9% Delta Audience+15% Delta Time
Monthly Audience: 9,1 mio Daily Audience: 1,3 mio
+37% Delta Audience+10% Delta Time
+42% Delta Audience+16% Delta Time
Monthly Audience: 6,1 mio Daily Audience: 709 mila
Monthly Audience: 5,5 mio Daily Audience: 509 mila
Source: Groupm Elaborations on Audiweb data – applications included
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24
March 2013 – Focus on News OnlineAll players register a good performance. La Stampa shows the most relavent increase on audience
Source: Groupm Elaborations on Audiweb data – applications included
01-03-2013
02-03-2013
03-03-2013
04-03-2013
05-03-2013
06-03-2013
07-03-2013
08-03-2013
09-03-2013
10-03-2013
11-03-2013
12-03-2013
13-03-2013
14-03-2013
15-03-2013
16-03-2013
17-03-2013
18-03-2013
19-03-2013
20-03-2013
21-03-2013
22-03-2013
23-03-2013
24-03-2013
25-03-2013
26-03-2013
27-03-2013
28-03-2013
29-03-2013
30-03-2013
31-03-2013 -
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Browser Unici giornalieri
La RepubblicaCorriere della SeraTGCOM24La Stampa.it
13/03/2013 Elezione Papa Francesco
![Page 25: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/25.jpg)
0 2,000 4,000 6,000 8,000 10,000 12,000 14,0000:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16
0:20:09
0:23:02
0:25:55
0:28:48
Series3
March 2013 - TravelTravel area register is stable
Source: Groupm Elaborations on Audiweb data – applications included
TRAVEL 18,2 mio Unique Audience (+2% vs Mar’ 12)
39 min time per user (-4% vs Mar’ 12)
Audience .000
Time per Person
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
TripAdvisor: +50%eDreams: +25%
![Page 26: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/26.jpg)
1,000 3,000 5,000 7,000 9,000 11,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
Series3
eBay Annunci
March 2013 e-CommerceGood performance for the category; eBay is still leader
E COMMERCE20,1 mio Unique Audience (+7% vs Mar ’12)1 H 27 min time per user (+19% vs Mar ’12)
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
eBay Annunci: +20%Trovaprezzi: +41%
![Page 27: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/27.jpg)
500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,00023:55:40
0:02:52
0:10:04
0:17:16
0:24:28
0:31:40
0:38:52
Series3
March 2013 - Finance/InsuranceAudience is increasing, but Time Spent slow
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views=
Audience in crescita
Audience stazionaria
Audience in calo
Time per Person FINANCE/INSURANCE16,8 mio Unique Audience (+8% vs Mar ’12)
46 min time per user (-9% vs Mar ’12)
Leonardo economia: +12%
![Page 28: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/28.jpg)
1,000 2,000 3,000 4,000 5,000 6,000 7,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
Series3
March 2013 - Family and LifestylesPianetadonna is still leader, followed by Alfemminile
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
Leonardo Donne: +9%Lei Web: +13%
A partire dal mese di aprile 2012 sono stati introdotti all’interno della categoria alcuni siti precedentemente inseriti ad altre categorie, come ad
esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria
rispetto all’omologo 2011, mentre il confronto è valido per i siti.
FAMILY AND LIFESTYLES18,9 mio Unique Audience
38 min time per user
![Page 29: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/29.jpg)
0 500 1,000 1,500 2,000 2,500 3,000 3,5000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
0:57:36
Series3
Automobile.it
March 2013 - AutomotiveAutomotive category register a relevant growth, especially on Time Spent
AUTOMOTIVE10,5 mio Unique Audience (+16% vs Mar ’12)
43 min time per user (+38% vs Mar ’12)
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
Quattroruote: +24%
![Page 30: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/30.jpg)
0 500 1,000 1,500 2,000 2,500 3,000 3,5000:00
0:14
0:28
0:43
0:57
1:12
1:26
Series3
March 2013 – Audiweb Object Video Audiweb lauched a new measurement, dedicated to video streaming consumption, among considered websites Corriere is leader
Source: Groupm elaborations on Audiweb data – applications excluded
Bubble size = Stream View
s
=Audience increase
Audience stable
Audience decrease
Audience .000
Time per Person
AUDIWEB OBJECT VIDEO – Unduplicated Audience 6,5 mio Unique Audience (+9% vs Mar ‘12)
39 min time per user (+41% vs Mar ’12)
![Page 31: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/31.jpg)
31
Mobile Browsing
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La navigazione mobileIl trend positivo continua, quasi la meta dell’utenza mobile lo utilizza per navigare
32
Fonte: Elaborazioni GroupM su dati Mobile Next H2 2012
Q1 2011 Q2 2011 Q3 2011 Q4 2011 H1 2012 H2 2012
7.3 7.5 7.98.9
12.212.873832
+63% vs. Q3 ‘11
+77% vs. Q1 ‘11
Mobile Browsing
H1 2012 - Mio di adultiBase: pop mobile = 26.2 mio
• 12,9 mio di utenti navigano da mobile, pari al 49% del totale• Nel 94% dei casi hanno uno smartphone
H2 2012 - Mio di adultiBase: pop mobile = 26.2 mio
![Page 33: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/33.jpg)
Il profilo del mobile browserStudente o lavoratore under 35, con un livello di istruzione medio alto
33
Fonte: Elaborazioni GroupM su Dati Mobile Next H2 2012
104 95
106 106
110 98
91 75
83 101
104
101 104 102
99 110
69 70
99
MaschioFemmina
DA 15 A 19 ANNIDA 20 A 24 ANNIDA 25 A 34 ANNIDA 35 A 44 ANNIDA 45 A 54 ANNI
55 ANNI O PIU'
Media inferiore o menoMedia superiore
Laurea/Post-laurea
Imprenditore/Dirigente/Libero professionistaLavoratore in proprio (commerciante, artigiano, )�
Impiegato/InsegnanteAltro lavoratore dipendente (operaio, commesso, )�
StudentePensionato
CasalingaIn cerca di occupazione
58.241.8
13.412.5
28.725.6
13.66.2
8.656.6
34.8
11.75.8
38.98.5
20.22.53.7
8.8
% comp; Base: 12,9 mio Index vs tot mobile popMobile Browsing
![Page 34: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/34.jpg)
- Audiweb Object Video: metodologia- Schede categorie
Allegati
![Page 35: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/35.jpg)
Audiweb Object Video – una novità• Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online
• La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste
• Il nuovo dato sulla fruizione dei video è disponibile in Aw View, dove in una ‘finestra’ dedicata (sezione Video, separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video:
• I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti:
SITI EDITORILa Repubblica TV Gruppo Editoriale L'Espresso
De Agostini by Day e Sky Il Sole 24 ore
Rai Tv Rai
Corriere della Sera, Gazzetta dello Sport e Lei Web RCS
• La rilevazione infatti è legata all’inserimento ‘volontario’ di un tag speciale all’interno dei player video, che permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero è auspicabilmente destinato a crescere
Unique Audience(contatti netti)
Stream Views(contatti lordi)
Time spent(tempo speso)
![Page 36: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/36.jpg)
Audiweb Object Video - warning• Audiweb comunica in modo corretto il nuovo dato disponibile:
• Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il dato definito come All Media è infatti solo il totale parziale, ovvero l’audience netta dei (pochi) siti misurati
Solo 7 siti
![Page 37: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/37.jpg)
Attached – Top 10 Websites and top 10 Applications
applications excluded Applications only
Top 10 Websites Top 10 Applications
Source: Groupm Elaborations on Audiweb
# Description Audience .000
Time per person
Delta Audienc
eDelta Time
1 Google 26.539 1.54.41 3% 10%
2 Facebook 22.678 8.14.24 5% 12%
3 YouTube 20.149 1.20.53 9% 30%
4 Virgilio 15.516 0.53.04 3% 14%
5 Wikipedia 14.974 0.16.35 13% 33%
6 Yahoo! 14.709 0.31.42 4% 15%
7 Libero 14.328 1.21.00 9% 11%
8 Blogger 12.101 0.12.00 41% 49%
9 MSN/WindowsLive/Bing 11.337 0.43.02 -7% 13%
10 Leonardo.it 10.561 0.10.20 7% 11%
TOT WEBSITES (app excluded)28,7 mio Unique Audience (+6% vs March ‘12)21h 14 min time per user (+17% vs March ’12)
APPLICATIONS24,2 mio Unique Audience (+6% vs March ‘12)3 h 10 min time per user (+7% vs March ’12)
# DescriptionAudience .0
00Time per person
Delta Audience
Delta Time
1
Windows Media Player (App) 12.074 0.52.38 6% -1%
2Skype (App) 9.688 1.53.12 16% 28%
3 Windows Live Messenger (App) 6.138 0.30.53 -26% -33%
4
VLC media player (App) 5.533 1.36.31 4% 5%
5iTunes (App) 4.046 0.40.57 -12% -2%
6
Windows Live Photo Gallery (App) 3.581 0.17.04 67% 12%
7uTorrent (App) 3.458 0.36.50 17% 35%
8RealPlayer (App) 1.815 0.12.48 55% -41%
9Dropbox (App) 1.628 0.01.20 119% 48%
10
iminent Messenger (App) 1.565 0.17.02 418% -34%
![Page 38: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/38.jpg)
Attached – Top Categories Portals and Communities
Source: Groupm Elaborations on Audiweb data – applications included*Google+ lanciato a luglio 2011
PORTALS25,2 mio Unique Audience (+5% vs Mar ‘12)
53 min time per user (+16% vs Mar ’12)
COMMUNITIES24,7 mio Unique Audience (+4% vs Mar ‘12)8h 18 min time per user (+12% vs Mar’ 12)
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 Google 26.569 1.56.28 3% 10%2 MSN/WindowsLive/Bing 15.759 0.49.12 -2% -15%3 Virgilio 15.610 0.52.56 3% 14%4 Yahoo! 14.742 0.33.21 4% 13%5 Libero 14.347 1.21.04 9% 11%6 Leonardo.it 10.561 0.10.20 7% 11%7 Ask Search Network 7.163 0.05.53 7% 102%8 Tiscali 4.010 0.39.16 -3% 7%9 Tuttogratis 2.427 0.03.25 -8% 43%
10 FastWeb.it 2.118 0.16.38 10% -21%11 AOL Media Network 1.630 0.17.20 -10% -32%12 Kataweb tvzap 1.388 0.06.54 -27% -1%13 PaginaInizio.com 1.261 0.16.54 48% -25%14 Freeonline.it 482 0.02.46 24% 82%15 miniportale.it 361 0.06.45 -47% -18%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 Facebook 22.706 8.14.26 5% 12%2 Blogger 12.101 0.12.00 41% 49%3 WordPress.com 5.440 0.04.39 1% 0%4 Virgilio Community 4.652 0.04.19 -30% -12%5 ForumFree 4.289 0.10.18 N.A. N.A.6 Libero Community 3.839 0.07.22 -21% -76%7 Google+ 3.832 0.03.51 57% -17%8 ForumCommunity 3.612 0.10.09 N.A. N.A.9 LinkedIn 3.524 0.11.08 18% 32%
10 Twitter.com 3.349 0.19.42 -12% 16%11 Leonardo Community 2.797 0.12.05 12% 3%12 Badoo 1.470 1.38.57 -32% 40%13 Tumblr 1.466 0.20.00 40% 9%14 ask.fm 1.057 1.10.36 N.A. N.A.15 Vk.com 976 0.22.08 212% -3%
![Page 39: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/39.jpg)
Source: Groupm Elaborations on Audiweb data – applications included
ENTERTAINMENT25,6 mio Unique Audience (+6% vs Mar ‘12)5 h 55 min time per user (+29% vs Mar ‘12)
VIDEO (Entertainment’s subcategory) 21,6 mio Unique Audience (+8% vs Mar ’12)
1 h and 46 min time per user (+44% vs Mar ’12)
BROADCASTER (Entertainment’s subcategory) 13,3 mio Unique Audience (+4% vs Mar ’12)
17 min time per user (+7 vs Mar’12)
Attached – Top Categories Entertainment; Video&Broadcaster
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 YouTube 20.149 1.20.53 9% 30%2 VideoMediaset 3.670 0.12.58 14% -6%3 MyMovies.it 3.317 0.05.04 10% -29%4 Dailymotion 3.307 0.04.44 184% -91%5 Rai TV 2.918 0.11.09 24% 32%6 ComingSoon TV 2.184 0.03.22 36% -32%7 Twww.tv 1.938 0.05.05 187% -22%8 Now Video 1.732 0.28.35 N.A. N.A.9 Italia-film.Com 1.371 0.04.02 21% -15%
10 ViTv 1.299 0.05.23 N.A. N.A.11 CasaCinema.eu 1.253 0.14.26 N.A. N.A.12 CineBlog01 1.219 0.10.39 113% 32%13 Rojadirecta 1.079 0.18.07 37% 9%14 VideoPremium.NET 989 0.11.11 N.A. N.A.15 Ivid 917 0.04.26 -29% 61%
# Description Audience .000 Time per person Delta Audience Delta Time
1 Rai 4.999 0.11.47 14% 12%2 SKY.it 4.066 0.11.04 0% -19%3 Mediaset.it 2.574 0.04.30 -5% -43%4 La Repubblica TV 2.271 0.05.51 11% 31%5 Corriere TV 1.852 0.05.33 8% 53%6 Staseraintv.com 1.302 0.10.19 71% 32%7 Mediaset Premium 1.147 0.11.10 -36% 178%8 Radio Deejay 1.009 0.06.51 37% -21%9 MTV.it 978 0.08.10 24% 10%
10 LA7 924 0.07.39 13% -24%11 Il Fatto Quotidiano TV 855 0.04.29 N.A. N.A.12 Livestream 845 0.04.17 30% 74%13 Gazzetta TV 837 0.03.28 20% -5%14 Yahoo! TV 740 0.02.12 1% -16%15 Radio 105 537 0.13.59 -16% 57%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 YouTube 20.149 1.20.53 9% 30%2 VEVO 5.352 0.05.28 9% 14%3 Rai 4.999 0.11.47 14% 12%4 iTunes 4.228 0.39.28 -11% -2%5 SKY.it 4.066 0.11.04 0% -19%6 La Gazzetta dello Sport 3.858 0.21.30 11% -9%7 VideoMediaset 3.670 0.12.58 14% -6%8 William Hill 3.377 0.02.16 49% 39%9 MyMovies.it 3.317 0.05.04 10% -29%
10 Dailymotion 3.307 0.04.44 184% -91%11 Leonardo Musica 2.898 0.05.05 87% 21%12 Iminent.com 2.896 0.19.09 212% 39%13 SPIL Games Network 2.720 0.43.22 17% -53%14 Mediaset.it 2.574 0.04.30 -5% -43%
![Page 40: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/40.jpg)
Source: Groupm Elaborations on Audiweb data – applications included
SPORT12,9 mio Unique Audience (+10% vs Mar ‘12)
52 min time per user (+7% vs Mar ‘12)
BETTING9,1 mio Unique Audience (+6% vs Mar ‘12)1H e 8 min time per user (+6% vs Mar ‘12)
Attached – Top Categories Sport and Betting
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 La Gazzetta dello Sport 4.205 0.21.30 11% -9%2 La Repubblica Sport 2.509 0.06.41 -5% -9%3 Yahoo! Sports Websites 1.954 0.11.30 10% 20%4 Diretta.it 1.634 0.55.03 29% 50%5 Sportmediaset 1.543 0.38.17 19% 7%6 Corriere Sport 1.504 0.03.16 -11% -12%7 Corriere dello Sport 1.459 0.19.05 -12% 14%8 SKY.it Sport 1.331 0.09.22 52% -26%9 TuttoSport 1.295 0.19.13 -2% -24%
10 Blogo Sport 1.242 0.02.04 62% 16%11 Virgilio Sport 1.052 0.08.01 -26% -16%12 Libero Sport 1.027 0.05.59 N.A. N.A.13 Fantagazzetta.com 933 0.20.40 33% -24%14 Cittaceleste.it 879 0.05.02 1772% -52%15 Fanpage Sport 854 0.04.40 197% 164%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 William Hill 3.377 0.02.16 49% 6%2 Sisal 1.726 0.17.37 -12% 39%3 888.com 1.364 0.02.54 3% 6%4 Lottomatica 1.361 0.25.44 -30% 22%5 paddypower.com 1.099 0.12.11 2718% 89%6 PLANET49 861 0.02.47 141% 3381%7 bwin 828 0.16.17 33% 12%8 Betradar.com 624 0.21.45 17% 41%9 PokerStars.com 577 4.23.33 70% 38%
10 Superenalotto.com 556 0.03.30 227% -49%11 BetClic 468 0.11.49 -45% 104%12 PlayMillion.com 436 0.00.55 44% 81%13 Gioco digitale 416 0.17.14 -58% 25%14 SNAI 401 1.36.22 -19% 36%15 AspireGlobal 401 0.01.51 N.A. N.A.
![Page 41: Web monitor Internet key numbers March 2013. March 2013: highlights A Marzo 2013 gli italiani online sono 14,8 milioni su base giornaliera e 29,3 milioni.](https://reader037.fdocument.pub/reader037/viewer/2022110118/5542eb69497959361e8d5088/html5/thumbnails/41.jpg)
Source: Groupm Elaborations on Audiweb data – applications included
MUSIC11,2 mio Unique Audience (+15% vs. Mar ‘12)
16 min time per user (+25% vs. Mar ‘12)
Attached – Top Categories Music and News
NEWS23,3 mio Unique Audience (+7% vs Mar ‘12)1 H 40 min time per user (+32% vs Mar ‘12)
# Description Audience .000
Time per person
Delta Audience Delta Time
1 VEVO 5.352 0.05.28 9% 14%
2 Leonardo Musica 2.898 0.05.05 87% 21%
3 Fanpage Spettacolo 2.217 0.06.55 N.A. N.A.
4 Rumblefish 1.480 0.01.46 N.A. N.A.
5 Virgilio Musica 761 0.02.49 -36% -29%
6 Spotify 627 1.12.23 N.A. N.A.
7 Airdave.it 510 0.01.32 -47% -30%
8 AOL Music 467 0.45.50 -25% -31%
9 CBS Interactive 413 0.02.24 0% -11%
10 Jango Music 385 0.01.34 3% -22%
11 Sony Music 317 0.01.43 18% -56%
12 Play.me.it 298 0.01.42 -23% -14%
13 The Ex Girlfriends 285 0.00.50 N.A. N.A.
14 SoundCloud 283 0.06.34 -25% 111%
15 Dailymotion Music 249 0.02.04 48% 35%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 La Repubblica 10.030 0.29.31 15% -1%2 Corriere della Sera 9.140 0.25.46 9% 15%3 Libero Notizie 6.859 0.14.13 21% 2%4 Blogo.it 6.722 0.04.51 15% 5%5 TGCOM24 6.065 0.15.24 37% 10%6 Quotidiano.net 5.626 0.06.11 9% 11%7 La Stampa.it 5.528 0.10.53 42% 16%8 Nanopress 4.647 0.03.15 22% 3%9 Virgilio Local 4.622 0.02.09 42% 12%
10 Liquida 4.361 0.05.13 34% 24%11 Citynews 3.731 0.06.12 53% 21%12 Fanpage 3.731 0.08.52 62% 104%13 Il Fatto Quotidiano 3.435 0.16.16 99% -3%14 ANSA 3.364 0.17.06 -4% 4%15 Lettera43 3.209 0.05.10 448% 1%
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Source: Groupm Elaborations on Audiweb data – applications included
E COMMERCE20,1 mio Unique Audience (+7% vs Mar ’12)1 H 27 min time per user (+19% vs Mar ’12)
Attached – Top Categories Travel and eCommerce
TRAVEL18,2 mio Unique Audience (+2% vs Mar’ 12)
39 min time per user (-4% vs Mar’ 12)
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 Google Maps 12.643 0.12.01 -8% -9%
2 TripAdvisor 4.688 0.07.06 50% -8%
3 Trenitalia 3.593 0.08.07 -5% -29%
4 Priceline Network 3.371 0.16.49 -1% 50%
5 eDreams 2.658 0.06.01 25% -8%
6 Volagratis 1.804 0.07.52 2% -1%
7 Ryanair.com 1.762 0.16.17 -11% 8%
8 ViaMichelin 1.716 0.06.38 -13% 3%
9 Opodo 1.495 0.02.22 70% -13%
10 Expedia 1.435 0.05.52 -16% 12%
11 Google Earth 1.343 0.26.27 -3% -12%
12 easyJet 1.108 0.06.57 3% -9%
13 Alitalia 1.103 0.09.13 -10% -21%
14 trivago 1.061 0.05.38 16% 24%
15 Telepass 1.027 0.06.24 -16% -9%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 eBay 9.214 0.52.31 7% 26%
2 Subito.it 6.473 1.13.39 44% 119%
3 Amazon 6.435 0.13.31 56% 61%
4 Groupon 6.390 0.08.50 -2% 11%
5 eBay Classifieds 5.264 0.17.08 25% 13%
6 Trova Prezzi 4.197 0.03.41 54% 5%
7 Kijiji 3.725 0.11.13 76% 12%
8 Ciao. 2.904 0.05.25 N.A. N.A.
9 Bakeca.it 2.726 0.07.09 32% -25%
10 Lidl 2.471 0.07.56 107% -11%
11 Privalia 2.362 0.14.53 26% -30%
12 IBS 2.359 0.06.41 44% 14%
13 Vivastreet 2.302 0.04.57 14% -11%
14 Media World 2.246 0.07.52 2% -3%15 Groupalia 2.013 0.08.22 -19% -14%
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Source: Groupm Elaborations on Audiweb data – applications included
Attached – Top Categories Finance and Family&Lifestyle
FINANCE/INSURANCE16,8 mio Unique Audience (+8% vs Mar ’12)
46 min time per user (-9% vs Mar ’12)
# Description Audience .000
Time per person
Delta Audience Delta Time
1 Il Sole 24 ORE 4.332 0.12.05 7% 18%2 PayPal 2.846 0.07.20 10% 14%3 Gruppo Intesa Sanpaolo 2.689 0.31.47 7% 17%4 UniCredit Banca 2.619 0.24.26 -15% 19%
5 Banco Posta 2.580 0.10.34 -9% -10%
6 Leonardo Economia 2.163 0.02.27 12% -28%
7 SoldiOnline.it 1.541 0.05.07 33% 2%
8 Yahoo! Finance Websites 1.530 0.06.14 16% -49%9 Direct Line 1.513 0.04.17 37% -20%
10 Genertel 1.434 0.01.56 221% -83%11 ING Direct 1.308 0.17.57 8% 5%12 Corriere Economia 1.222 0.03.08 -19% -21%13 La Repubblica Economia 1.112 0.03.25 -32% -34%14 Facile.it 1.033 0.06.07 0% 3%15 CartaSi 998 0.07.23 -1% -8%
# Description Audience .000
Time per person
Delta Audience Delta Time
1 Pianetadonna.it 6.685 0.08.08 41% 62%2 alfemminile.com 5.146 0.05.37 N.A. N.A.3 Donna Moderna 4.893 0.06.17 98% -13%4 Leonardo Donne 3.124 0.05.05 9% 30%5 Leiweb 2.836 0.05.29 13% -47%
6 Nanopress Donna 2.766 0.03.07 40% -12%7 Gioco.it 2.304 0.35.37 13% -46%8 Blogo Donna 2.227 0.02.46 58% 26%9 La Stampa Salute 1.842 0.03.47 N.A. N.A.
10 Style.it 1.814 0.03.49 4% -36%
11 Subito.it – Persona 1.806 0.16.45 91% 99%12 ELLE Network 1.730 0.03.07 84% 58%
13 DiLei 1.654 0.04.39 N.A. N.A.
14 Leonardo Salute 1.651 0.02.50 N.A. N.A.15 Virgilio Donne 1.570 0.07.50 -10% 24%
FAMILY AND LIFESTYLES18,9 mio Unique Audience
38 min time per user
A partire dal mese di aprile 2012 sono stati introdotti all’interno della categoria alcuni siti precedentemente inseriti ad altre categorie, come
ad esempio Pianetadonna.it e Donna Moderna. A causa di tale cambiamento non è possibile valutare la performance della categoria
rispetto all’omologo 2011, mentre il confronto è valido per i siti.
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Source: Groupm Elaborations on Audiweb data – applications included
AUTOMOTIVE10,5 mio Unique Audience (+16% vs Mar ’12)
43 min time per user (+38% vs Mar ’12)
Attached – Top Categories Automotive
# Description Audience .000 Time per person Delta Audience Delta Time
1 AutoScout24.it 3.249 0.26.35 72% -6%2 Subito.it - Veicoli 3.209 0.54.43 69% 113%
3 Quattroruote 1.356 0.09.28 24% -22%4 mobile.international 1.094 0.08.28 40% -4%5 Motori.it 1.012 0.03.35 80% -24%
6 La Repubblica Motori 878 0.02.50 -18% -36%7 Virgilio Auto e Moto 863 0.03.44 -14% -35%
8 Trovit Cars 832 0.03.37 -8% 14%9 Blogo Motori 828 0.05.25 -12% -15%
10 Fiat 767 0.08.32 4% 23%11 Leonardo Auto e Moto 749 0.02.25 3% 8%12 Ford 699 0.09.08 18% 58%
13 Opel 692 0.06.44 29% 39%14 Volkswagen 671 0.04.35 10% -34%15 Automobili.com 645 0.04.28 22% -27%
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Attached – Object Video
Source: Groupm Elaborations on Audiweb data – Object Video
AUDIWEB OBJECT VIDEO – Unduplicated Audience6,5 mio Unique Audience (+9% vs Mar ‘12)
39 min time per user (+41% vs Mar ’12)
# Description Audience .000 Time per person Delta Audience Delta Time
1 La Repubblica 2.995 0.12.37 12% 60%2 Corriere della Sera 2.409 0.15.16 13% 69%3 Rai 1.911 1.13.50 19% 5%4 La Gazzetta dello Sport 952 0.06.39 21% -14%5 SKY.it 801 0.38.05 19% 334%6 DeAbyDay 360 0.02.07 -7% 63%7 Libero Quotidiano 275 0.07.26 N.A. N.A.8 Il Sole 24 ORE 128 0.03.32 N.A. N.A.
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