WE DON’T NEED NO

EDUCATIONWeb Governance Through On-Demand Online Training

@shelleykeith - WPCampus 2016

SURVEY SAYS…

• Governance journey and making the case?!

• Training plans and materials?

STATUS CHECK• ~150k pages!• ~250 site managers - no training!• political navigation!• high exit rates and 90%+ bounce at key decision points!• poor search results!• accessibility problems, broken links, spelling errors!• lots and lots and lots of old files and outdates pages!• no funnel, no goals, no success measures, very little signal

Noel-Levitz E-Expectations Report - 2014

77% said the web was influential in college search

97% said web was the most reliable resource for researching colleges

94% Indicated a preference for the school website over the Facebook page

CONTENT AUDIT FINDINGS• Content not focused on audience, hindering readability and findability.!

• Content difficult to find. Problems with information architecture, navigation, search, labeling, and on-page content hierarchy.!

• Content off-brand, painting an inconsistent and inaccurate picture of UMW.!

• Content not written for the web. Long, dense copy; non-descriptive link text; non-optimized digital assets.

People who “said web was the most reliable resource for researching colleges” (97%) are entering the funnel where “content is off-brand, painting an inconsistent and inaccurate picture of UMW.”

Approximately 75% of new, off-campus traffic does not come through the homepage.

This has direct and quantifiable revenue implications.

USE STORYTELLING TO GAIN BUY-IN

GOVERNANCE GOAL

Create good stewards of a mission critical institutional resource.

GOVERNANCE BILL OF RIGHTS• Stewards (Managers)!

• Help with and training on tools and best practices!

• Clear interpretation and supported implementation of regulatory requirements!

• Assistance establishing goals and success metrics!

• Access to data and analysis

•Site Users!• Accessible content and

navigation!• Current information supporting

their ability to perform necessary tasks!

• Usable interfaces!• Access to support they should

never need

Qu[lity

Fit for use

Accurate

Curr_n]y

Informa2on

Tools & Technology

Compli[n]_

Usability & Accessibility

Style & Iden2ty

User

Admin

HOW CAN YOU HAVE ANY

PUDDING IF YOU DON’T

EAT YOUR MEAT?!?!

REALITY CHECK

• other duties as assigned!• manage expectations - including yours!• culture change is hard

2016-2017 Website Administrator TrainingLesson Topic Completion

Intro

Planning for Change

Getting Started QuizWhat to Expect

The UMW Web ToolboxShared Vocabulary

Getting Help

Content BasicsIntro to Content Strategy

Content QuizWriting for the WebSearch Engine Optimization

Compliance IssuesAccessibility

Compliance QuizCopyright BasicsExpectations & Best Practices

WordPress 101

Logging in

WordPress QuizGetting StartedCreating & Editing Content

Managing Media

Advanced Training *in developmentCourse Material

Advanced WordPress

Gravity Forms

TablePress

Advisories

Homepage Content Grid

Tabs & Accordions

Siteimprove

Introduction

Using the Quality Assurance Tools

The Dictionary

Department Specific Training

Residence Life - Managing Residence Halls

Great Lives - Managing Lectures

Admissions - Graduate Admissions Pages

CHALLENGEBuild on the starter kit. Create and share your own versions of lesson plans and materials.

STARTER KIT• Lesson plans!

• Scripts & Slides!

• Video Links!

• Resources (sources)!

• Quizzes

GO!

https://www.facebook.com/groups/webgovernance/