We Are Social’s Guide to Social, Digital and Mobile in Laos (2nd Edition, Oct 2012)
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Transcript of We Are Social’s Guide to Social, Digital and Mobile in Laos (2nd Edition, Oct 2012)
FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE �
CONTACT SIMON KEMP AT WE ARE SOCIAL:�
@WEARESOCIALSG �
+65 9146 5356 �
WEARESOCIAL.SG �
3 �
6,586,000 �
527,400 �
268,620 �
5,481,000 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
LAOS�OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
34%�
83%�
66%�
4%�
8%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (NOV 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q2 2012) � 3 �
6,586,000�CURRENT POPULATION OF LAOS:�
SOURCE: THE US CENSUS BUREAU (OCT 2012) � 4 �
66%�OF LAOS’S POPULATION OF �
LIVES IN RURAL AREAS �
SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (ACCESSED SEP 2012) � 5 �
55%�OF THE POPULATION OF LAOS�
IS UNDER THE AGE OF 30 �
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (SEP 2012) � 6 �
21�MEDIAN AGE IN LAOS:�
SOURCE: THE US CENSUS BUREAU (NOV 2012) � 7 �
ONE THIRD �OF LAOTIANS ARE �
BELOW THE AGE OF 15 �
MORE THAN�
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (SEP 2012) � 8 �
11 �
THE LARGEST SINGLE AGE �GROUP IN LAOS IS PEOPLE AGED �
SOURCE: THE US CENSUS BUREAU (NOV 2012) � 9 �
527,400 �NUMBER OF INTERNET USERS IN LAOS:�
SOURCE: INTERNETWORLDSTATS (ACCESSED SEP 2012) � 10 �
8%�INTERNET PENETRATION IN LAOS: �
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESSED SEP 2012) AND THE US CENSUS BUREAU (SEP 2012) � 11 �
30,000 �
ESTIMATED NUMBER OF�BROADBAND SUBSCRIBERS IN LAOS: �
SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q2 2012) � 12�
0.5%�OF THE POPULATION�
THAT’S LESS THAN�
SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q2 2012) AND THE US CENSUS BUREAU (SEP 2012) � 13�
30,000 �
NUMBER OF WEBSITES REGISTERED �UNDER LAOS’S ‘.LA’ DOMAIN:�
SOURCE: LAOVOICES (APR 2012) � 14�
51%�OF LAOS’S NETIZENS �ARE ON FACEBOOK�
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESS SEP 2012) AND FACEBOOK (NOV 2012) � 15 �
268,620 �SOCIAL MEDIA USERS IN LAOS:�
SOURCE: FACEBOOK AD PLANNER (NOV 2012) � 16 �
4%�
THE PENETRATION OF SOCIAL �MEDIA IN LAOS IS JUST�
SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012) AND THE US CENSUS BUREAU (SEP 2012) � 17 �
64%�IN THE PAST 6 MONTHS �
THE NUMBER OF FACEBOOK�USERS IN LAOS HAS GROWN�
SOURCE: SOCIALBAKERS (NOV 2012) � 18�
581 �
NEW FACEBOOK USERS �IN LAOS EVERY DAY: �
SOURCE: BASED ON DATA FROM SOCIALBAKERS (NOV 2012) � 19 �
SOURCE: BASED ON DATA FROM SOCIALBAKERS (NOV 2012) � 20 �
THAT’S A NEW FACEBOOK�USER EVERY 2½ MINUTES�(! )!
64% �OF FACEBOOK USERS IN�
LAOS ARE UNDER 25 �
SOURCE: BASED ON DATA FROM FACEBOOK AD MANAGER (SEP 2012) � 21�
SOURCE: FACEBOOK AD MANAGER (SEP 2012) � 22 �
FACEBOOK IN LAOS�OCT�2012 �
FEMALE:�43%�
MALE:�57%�
25-34:�25%�
65+:�1%�
35-44:� 7%� 13-17:�
18%�
18-24: �46%�
55-64:�1%�
45-54:�2%�
5,481,000�
NUMBER OF MOBILE �SUBSCRIBERS IN LAOS:�
SOURCE: BUSINESS MONITOR INTERNATIONAL (Q2 2012) � 23 �
1,477,456 �NEW MOBILE USERS IN LAOS IN 2011: �
SOURCE: MINISTRY OF POSTS AND TELECOMMUNICATIONS, AS CITED BY THE INTERNATIONAL TELECOMMUNICATION UNION (MAR 2012) � 24�
37%�IN 2011 �
MOBILE PENETRATION�IN LAOS GREW BY �
SOURCE: MINISTRY OF POSTS AND TELECOMMUNICATIONS, AS CITED IN INTERNATIONAL TELECOMMUNICATION UNION (MAR 2012) � 25 �
95%�OF ALL PHONE �USERS IN LAOS �
MOBILE-ONLY USERS�ACCOUNT FOR �
SOURCE: MINISTRY OF POST AND TELECOMMUNICATIONS, AS CITED IN LAOVOICES (MAR 2012) � 26 �
MOBILE PHONE SUBSCRIPTIONS�
LAOS IS ‘MOSTLY MOBILE’�
SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q2 2012) AND THE MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012) � 27�
FIXED-LINE PHONE SUBSCRIPTIONS�
5,481,000 � 250,000 �VS�
20,000 �LAOTIANS GET REGULAR �NEWS UPDATES VIA SMS�
SOURCE: LAOS PRESS FREEDOM REPORT, AS CITED IN SEAPA (MAY 2012) � 28 �
36%�OF INTERNET USE IN LAOS �
MOBILE ACCOUNTS FOR �
SOURCE: PINGDOM (ACCESSED NOV 2012) � 29 �
80%�OF LAOTIANS HAVE �
ACCESS TO A 3G NETWORK�
SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012) � 30 �
300,000 �LAOTIANS USE 3G �MOBILE SERVICES�
HOWEVER, BARELY �
SOURCE: LAOS PRESS FREEDOM REPORT, AS CITED IN SEAPA (MAY 2012) � 31�
4G NETWORK�LAOS ALREADY HAS ITS OWN�
SOURCE: LAOVOICES (OCT 2012) � 32 �
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GET MORE #SDMW REPORTS AT WEARESOCIAL.SG �
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.�
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,�AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.�
WE’RE ALREADY HELPING MANY OF THE WORLD’S �TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. �
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU�TOO, CALL SIMON KEMP ON +65 9146 5356, OR �
EMAIL US AT [email protected].�
FIND OUT MORE AT WEARESOCIAL.SG.�