Vyara Zlatilova Portfolio Web2014

8/11/2019 Vyara Zlatilova Portfolio Web2014

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Whoam i?


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HELLO, MY NAME IS VYARA ZLATILOVA

Having aBAin Graphic designfrom NBU (Sofia,Bulgaria) andBAinBook Arts and DesignfromLondon College of Communication! I just graduated anMA Illustration courseat Camberwell College of Art,

part of University of the Arts London.

The majority of the work I am interested in is brandingoriented and more specifically based on the idea ofcreating emotional desire towards a certain product.

As a passionate graphic designer, I am interested inboth commercial and experimental projects, short- andlong-term internships.

+44 (0) 777 88 28 [email protected]/vzlatilova


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GRA-

PHICDESIGN&

BRAND-ING

DEBATE MAGAZINE

Selected spreads from Debate magazine- a collaborative project with Yasmin Robert, BA Journalism graduatefrom London College of Fashion, University of the Arts London.


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WORKSHOP KNOWLEDGE

Logo design and business cards design I did for Workshop Knowledge (education centre based in Bulgaria).

The Brief

Workshop Knowledge or in Bulgarian - is a sub brand of a company called. Therefore, the task was to incorporate both the word and the first letters from the sub brand( and) in a fun and creative way.


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FEEL LUCKY

Feel Luckyis a university project I worked on. I was asked to come up with a branding concept and design a logo,packaging and a small leaflet for an imaginary condoms company.

Sofia Vasil Levski str. 123Plovdiv Aleksandar Batenberg str. 15

Varna Aleksandar Malinov str. 1more info: ladies.com

LADIES

Ladiesis another university project. The brief was to come up with a name, create a logo design, set of postersand a shop window display for a shoe company.

*The full project is available at www.behance.net/vzlatilova


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OOen y

&

THE ONE AND ONLY

The one and onlyis a university project I worked on. The brief was to come up with a branding concept for animaginary wine company and design a logo, bottle labels, for each of the different wine types, and a small brochure.

OOen y&

Grown,Produced andBottled inAsenovgrad

1999white wine

ALC 14% VOL 750ml


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EXPERI-

MENTALPUB-LISHING

A CONSUMERS DIARY

A Consumers Diary explores the idea of consumerism as a means to define ones identity. Nowadays peoplecreate a sense of who they are through what they buy - material objects are seen as an expression of values,attitudes and beliefs. They give consumers a sense of belonging to a certain group of people.

The book consists entirely of shopping receipts. The idea is to identify the individual qualities, group preferences andsocial standing of a single individual based on the products he recently consumed.

The project won the Silver A Design AwardWriting, Literature & Content Category (2012)https://www.adesignaward.com/


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THEY MADE ME KILL (ULTRA VIOLET POSTERS)

The project consists of a selection of portraits of serial killers in their early childhood the years when theirpersonality was just about to be formed. The edition raises questions such as: do we all have the potential to be-come monstrous and how does aggression begin? What shapes our personality in the early stages of its develop-ment? Is it possible for a monstrous act to be committed by ordinary people or does evil always come from evil? Arethere any differences or similarities between the victim and the murderer, especially in early childhood? Becauseafter all we are all born the same or so it seems.

On the back of each poster there is an invisible UV hint about the crimes those children are about to commit in theirfuture life as grown-ups.

This project was exhibited as part ofMilan Design week (2014)


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*Sketchbook spreads illustrating the working process.

LIMITED EDITION TO DO LISTS

This limited edition explores the idea of choice - what is our choice in the marketplace and to what is this choiceleading us. I decided to literary explore the idea of what would happen if a consumer tries to follow everythingadvertisements propagandize. Thus, in the edition, verbs, collected from existing ad slogans, are used as represen-tation of orders. They are combined in groups of two apparently contradictory verbs, so that the consumer wouldhave to choose between one of them and follow the order. The project is aiming to explore the idea of what isimportant to the reader and how he could interpret and engage with the message, giving it a new meaning.

In terms of authorship the project further examines the idea of tearing down information, reconstructing it andtwisting it in new connotations.


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*Sketchbook spreads illustrating the working process.

ISOTYPE CITY

While researching existing sign systems, I was trying to create a narrative and change the meaning of given signs indifferent combinations. Thus, I decided to use Isotype graphics to make social commentaries about existing prob-lems in big cities, such as industrialisation, transportation, pollution, etc.

Isotype graphics set the beginning of todays pictograms as we know them, therefore they are an important part oftodays urban visual language, and as such - quite relevant in fulfilling the purpose of this project.

This project was exhibited as part of SofiaDesign Week (2012) http://edno.bg/en/sofia-design-week-2012/about


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ILLU-

STRA-TION

PRIME MAGAZINE

Illustrations for Prime Magazine Issue 01/2014.

The Brief

The magazine (minimal, classic, stripped back) will operate as an art object itself, with a high production value.

The illustrator will provide a selection of sketches/drawings of potted plants. The portraits should be focused on thepot rather than the plant in some cases cropping the plant out of the illustration. The illustrations will be printed inconjunction with poetry of the editors choosing.


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DO YOU REALLY LOVE ME, MOTHER?

Illustrations and graphic design for a self-initiated project.

This project is an ad campaign against child abuse, consisting of a collection of Mothers day greeting cards,which, through provocative abuse related messages, are raising questions regarding the issue of domestic abuse.

I am really interested in the idea of changing the meaning of an image by adding text and, thus, subverting themessage it communicates to the viewer. It was important to attract the audience to the project instead of repellingit by using disturbing images. Therefore, all the images produced are aiming to be as visually appealing as possible,and as such - to communicate the idea rather metaphorically than directly.


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For more information please visit:

www.behance.net/vzlatilova

Vyara Zlatilova Portfolio Web2014

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