VP OGX GIP Candidate manifesto
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Transcript of VP OGX GIP Candidate manifesto
NTLC 1213 OGX GIP
VP Candidate
Alyssa Liao
廖 盈 琇
VISION
GIP provides high quality experiences and becomes the first choice for global internship platform
Start from every individual, AIESEC NTLC becomes a sustainable platform for every youth
and stakeholder to make positive changes
BOTTLENECK
Brand exposure and position is not strong enough to become first choice partner.
Some inefficient or uncompleted flows limit the quality we can offer.
FOCUS AREA
Enhance marketing GIP product and improve product quality
Redesign OGX flow for better internal and external operation
FA,KPI,GOAL
FA 1)
Enhance marketing GIP product and improve product quality
KPI Goal
Participation Rate of Ambassador day 100%
Number of endorsement collected 15
Number of EP raised by new channels or product 20
Number of TT EP pool survey collected 300
Usage rate of evaluation 100%
KPI Goal
Member retention rate 75%
Rate on Match/Raise 70%
Frequency of newsletter to EP 1 time/month
1011~1213 Returnee data building up 100%
FA 2)
Redesign OGX flow for better internal
and external operation
Strategy Tactic Action step
Add value by
sustainable
services and
endorsement
Ambassador day
fully implement and
provides consult &
sharing
• Hold Ambassador Day for CV, Interest Letter,
Interview and aiesec.net usage teaching
• Online live and ppt sharing afterwards
• ICX trainee sharing
Synergize with ICX & ER
Collect
endorsements for
quality and value
• Collect endorsement from returnees and TNs
• Related reports or alumni, entrepreneur sharing
• Endorsement exposure on website
Synergize with ICX, Commu & LLC
Evaluation after
every flow
• Evaluation form designed and formalize the analyses
• Evaluate the quality of every flow and MB learning
Increase exposure
channels and
product packaging
Expand exposure
channels
• Online marketing by high-quality TN forms, good cases
sharing and info session materials
• Cooperation with NTU TIPs, 進修推廣部、NTNU
Management college、 NTUST 創設系&電資系
• OGX GCDP info session (ET and early marketing)
Synergize with OGX GCDP & Commu
Design new product
packaging
• ET+MT program for NTU Literary College
• Deep and professional cultivation for GCDP returnees
• India + China internship opportunities info session
• Launch TT EP pool survey for future use
• Returnee sharing as an ER speech to campus
FA 1) Enhance marketing GIP product and improve product quality
Strategy Tactic Action step
MB education and
work distribution
based on learning
points oriented
Increase training
and education of
MB and TL
• TLs are trainers in OGX day, and returnee sharing
• Info session rehearsal with TL and MB
• Ambassador day fully training beforehand
Synergize with OGX GCDP, LLC, ICX & ER
Assign tasks that
help learning and
improving operation
• Promotion material design
* New promotion material to campus
* TN promotion newsletter to EPs
* EP information made as ISSUU to TNs
• SRB OC team set; EP distribution before SRB
Synergize with OGX GCDP & Commu
Match process and
mindset revised
Empower and urge
EP to self-match
• Send letters with time reminder and TN promotions
• Periodically tracking by Google doc and Google sheet
• Release good TNs on FB, website and e-mail
• Ambassador day teaches related tips to get matched
Maintain quality of
TN and EP, and give
appropriate support
• Indian TN quality check before promoting to EPs
• Cooperate with Indian Ambassador, if possible
• Indian and Chinese intern release to raise EP with
correct mindset
• EP status updating always, combined with evaluation
Build life long
connection
Connection during
and after realizing
• Collect EP and TN endorsement and working content
• Info session sharing and SRB board wiling survey
Synergize with LLC
FA 2) Redesign OGX flow for better internal and external operation
LCP OGX GIP
Functional project-based
OC team Ambassador Day, SRB OC team set
Learning pipeline Tasks and training with learning points oriented
Online marketing
TN, Good cases and info session materials
explosion online
CRM system Evaluation and periodically connection
OGX ICX cooperation TN & EP good cases sharing, Trainee engaging
LLC management Returnee database building up
LC-Campus collaboration
New channels expansion and ER speech
launched by collaborating with school offices
LC-Global collaboration
EP and TN material, Connection with Indian TN,
China+India intern info session, TN Good cases
STRUCTURE,JD
• MT product understanding
• Responsible for NTU market
• Collect endorsement and evaluation
• MB * 3
TL
• ET product understanding
• Responsible for NTNU market
• Ambassador day OCP and consultant
• MB * 3
TL
• TT product understanding
• Responsible for New channels built
• Promotion materials
• MB * 4
TL
• OGX training day trainers
• Promotion material
information design
• Info session deliverers
• Ambassador Day session
preparing
• Match assistants
• Members coaching
• Communicator with MC, other LC, other functions, school and so on
• Track EP status and update
• All channels and systems build
• Database build and new data record
VP
• Coach TL and empower them to lead
• Seek outside resources for internal use
• Keep the atmosphere within team, and keep strategically thinking
• Other necessary operation process