VODAFONE Headquarters in London, UK. Evolution of Vodafone started in 1982.

One of the world's leading communication providers. Operating in 26 countries. Over 444 million customers.

PRODUCTS & SERVICES Handsets. Smartphones. Vodafone Branded Handsets.

Voice & Messaging Services. Portable Mobile Wi-Fi. 4G services. M-pesa.

COMPETITORS The following pie chart gives a brief idea about the competition

faced by Vodafone :

MARKETING STRATEGIES

•The name Vodafone comes from Voice data fone, chosen by the company to reflect the provision of voice and data services over mobile phones.

•Vodafone has given birth to the ZooZoo: A special character created specifically to convey a value added service offered in each of the released commercials.

•Also the Vodafone’s pug advertising campaign had garnered a huge fan following , which eventually led to increase in the number of Pugs sold.

•Vodafone has always come up with creative advertising campaigns for various plans.

•Their creative approach towards marketing has captured the imagination of millions.

•Zoozoos and the pug campaigns have become so popular that Vodafone has succeeded in its efforts of viral or buzz marketing.

Vodafone India conserves rainwaters for Farmers. Vodafone, in partnership with Kinetic India ,came up

with the idea of rain water conservation billboards. How does it Work?• This is being done by using five innovative

billboards by means of a U-curved aluminium sheet, a funnel to collect the rain water.

• That funnel is then channelled through a tube to a big storage tank installed at the bottom of each hoarding.

• A water sensor in the tank, enables the company to monitor the water level remotely, powered by a Vodafone SIM card.

• The water collected is then transferred to water tankers and taken to the farmers. After four weeks, around 20,000 litres of water had been collected and donated to farmers.

• Even if half the number of billboards convert

into Vodafone's rainwater harvesting service, it can help the farmers and several drought-affected areas in the region.

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