Visa® Retail Branch Promotion Kick-Off
description
Transcript of Visa® Retail Branch Promotion Kick-Off
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Visa® Retail Branch Promotion Kick-Off
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Agenda+ Promotion Overview+ Instant Win Game+ Manager Responsibilities+ Branch Materials+ Online Training+ Campaign Site+ Key Dates+ Questions
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ROCK! PAPER! ACTION!
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Promotion Overview
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Promotion Overview+ Designed to boost Visa® card growth in-branch+ Educate employees on Visa credit and debit card
products+ Help employees proactively sell and cross-sell Visa
credit and debit cards+ Employees receive a chance to win a prize whenever
they help members apply for a new Visa card+ Branch materials provided to motivate employees+ Fully funded by PSCU and Visa
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Promotion Details+ Promotion runs in-branch from April 1– May 31+ This promotion is all about your branch employees
• Helps strengthen their Visa product knowledge• Gives them the tools to be confident in selling Visa cards
+ Branch managers are encouraged to set goals for their staff and promote the campaign with fun activities
+ Managers should refresh their staff on your credit union’s card benefits
+ Online training is available for all employees from PSCU
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Instant Win Game
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Instant Win Game+ Employees receive scratch card
(as applicable to cards credit union is promoting*)• For every credit application taken • For every referral that leads to a credit application• For every new debit card opened
+ Manager distributes scratch card to employees + Employees scratch card to reveal a prize or “no prize”+ 50 - 50 chance of winning a prize+ Employees receive prize if card is a “winner”
*where PSCU is the card processor
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Prizes
Instant Win Game Prizes include:
+ $10 iTunes gift cards
+ $5 Amazon.com gift cards
+ Redbox promotion codes for overnight DVD rentals
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Instant Win Game Scratch Cards
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Manager Responsibilities
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Suggestions for Managers+ Inventory branch kits when received+ Store instant win game prizes in a safe location+ Hang poster in employee break room+ Set goals for your branch to accomplish during promotion+ Design contests to inspire and motivate employees through
out the promotion+ Promote friendly competition with other branches+ Make sure employees are aware of the benefits your Visa
card products have over your competition
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Manager Responsibilities+ Hold promotion kick-off at your branch+ Schedule online training for all branch employees
• Encourage employees to complete the training+ Help educate employees on your Visa card products+ Get employees excited about winning prizes
• Give “winners” recognition+ Keep employees motivated
• Create friendly competition+ Distribute prizes for applications taken+ Managers may want to track applications taken and prizes
distributed (not required by Advisors Plus)
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Branch Materials
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Branch Kits+ Branch Kit is distributed to each participating branch
• Sent directly to managers at each branch+ Kit contains -
• Branch Manager’s Guide• Poster for break room • Lay by Cards for employee reference (5)• Scratch Off Instant Win Game Cards (50)• Prizes* (25)
$10 iTunes gift cards (2) $5 Amazon.com gift cards (4) Redbox promotion codes for overnight DVD rentals (19)
Note: Additional branch kit may be requested when needed. Order form is available online at campaign site.
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Manager’s Guide
• Fold out 6-page document• Steps to get started• How promotion works• What manager does• What employees do• Instant Game Rules• How to order more kits
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Employee Lay by Card
• Employee Reference Guide
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Break Room Poster
• Display poster for employee break room
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Online Training
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Online Training+ Each employee will be given access to the Visa online training
site developed by Advisors Plus+ Training consists of 4 classes (based on CU products offered)
• Visa Consumer Credit• Visa Consumer and Business Credit• Visa Consumer Debit• Visa Consumer and Business Debit
+ Online training course is self-paced • Should take between 15 – 45 minutes to complete
+ Employee takes quiz at end of training course• Receives music download code upon successful completion
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Online Training+ Access the online training site
https://vrbtraining.advisorsplus.com • Username is employee’s credit union email address • Password is created by employee during registration
+ No limit to number of employees who can take course at same time
+ Training site is available from March 17 – May 31+ Training tracking reports will be produced and distributed
• Bi-weekly report for each credit union• Lists employees who have completed class
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Training Topics+ Training classes are available for credit and debit, consumer
and small business + Employee will select appropriate class(es)+ Each class will include:
• Card Benefits• How to Attract Members• Selling Tips• Glossary (not applicable to debit classes)• Quiz
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Online Training Access+ To register, log on to https://vrbtraining.advisorsplus.com
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Training Registration – Page 1
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Training Registration – Page 2
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Intro Page
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Class Sample Page
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Music Download
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Campaign Site
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Campaign Site+ Site is on MemberConnect in Advisors Plus section
+ MemberConnect link is https://members.pscufs.com
+ Advisors Plus landing page link ishttps://members.pscufs.com/products/advisorsplus/aplus_marketing.php
+ Campaign site link is http://www.advisorsplus.com/campaigns/2014-spring-visa-retail-branch-promotion
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Site Contents+ Campaign Details+ Branch Manager Additional Tips
• FAQ’s• Motivation Ideas• Training Tips and Tricks
+ Branch Prize Kit Order Request + Kick-off Presentation+ Recorded Kick-off Webinar Session
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Site Landing Page
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Key Dates
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Key Dates+ Feb. 5 - Promotion Kick-Off Webinar + March 17 – Online training course available to employees+ March 24 – Branch kits arrive at branches+ April 1 – Promotion starts+ May 31 – Promotion ends+ June 10 – Survey+ June 30 – Promotion Analysis
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Questions????
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