VII Mobile Marketing Breakfast por Ricardo Longo
Transcript of VII Mobile Marketing Breakfast por Ricardo Longo
![Page 1: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/1.jpg)
MWC’11 e os novos desafios no desenvolvimento de Apps
Ricardo Longo :: CEO [email protected] :: @ftips :: 11 9991 9589
sexta-feira, 25 de fevereiro de 2011
![Page 2: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/2.jpg)
sexta-feira, 25 de fevereiro de 2011
![Page 3: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/3.jpg)
sexta-feira, 25 de fevereiro de 2011
![Page 4: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/4.jpg)
sexta-feira, 25 de fevereiro de 2011
![Page 5: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/5.jpg)
sexta-feira, 25 de fevereiro de 2011
![Page 6: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/6.jpg)
Não se falava em outra coisa na feira...
sexta-feira, 25 de fevereiro de 2011
![Page 7: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/7.jpg)
Não se falava em outra coisa na feira...
sexta-feira, 25 de fevereiro de 2011
![Page 8: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/8.jpg)
Uma imagem que resume minha sensação sobre o evento
sexta-feira, 25 de fevereiro de 2011
![Page 9: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/9.jpg)
Uma imagem que resume minha sensação sobre o evento
sexta-feira, 25 de fevereiro de 2011
![Page 10: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/10.jpg)
Em 2010, o iPad representou 7% do mercado mundial de PCs
O Google está ativando mais de 300.000 Androids por dia
No último trimestre, a venda de smartphones ultrapassou a de
computadores
sexta-feira, 25 de fevereiro de 2011
![Page 11: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/11.jpg)
A invasão das tablets
sexta-feira, 25 de fevereiro de 2011
![Page 12: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/12.jpg)
Samsung Galaxy Tab 10
Os principais lançamentos Android
sexta-feira, 25 de fevereiro de 2011
![Page 13: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/13.jpg)
Motorola Xoom
sexta-feira, 25 de fevereiro de 2011
![Page 14: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/14.jpg)
BlackBerry PlayBook
Em março, a tablet da BlackBerry
sexta-feira, 25 de fevereiro de 2011
![Page 15: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/15.jpg)
HP TouchPad
PalmOS voltando com força via HP
sexta-feira, 25 de fevereiro de 2011
![Page 16: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/16.jpg)
LG Optimus Pad
Começamos a ver recursos 3D
sexta-feira, 25 de fevereiro de 2011
![Page 17: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/17.jpg)
sexta-feira, 25 de fevereiro de 2011
![Page 18: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/18.jpg)
HTC Flyer
Tablets pequenas...
sexta-feira, 25 de fevereiro de 2011
![Page 19: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/19.jpg)
Acer Iconia Tab A100
sexta-feira, 25 de fevereiro de 2011
![Page 20: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/20.jpg)
ViewSonic ViewPad 7
sexta-feira, 25 de fevereiro de 2011
![Page 21: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/21.jpg)
ViewSonic ViewPad 10 Pro
E grandes
sexta-feira, 25 de fevereiro de 2011
![Page 22: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/22.jpg)
Acer Iconia Tab A500
sexta-feira, 25 de fevereiro de 2011
![Page 23: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/23.jpg)
Acer Iconia Tab W500
sexta-feira, 25 de fevereiro de 2011
![Page 24: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/24.jpg)
ZTE V9
Marcas que não tão conhecidas aqui
sexta-feira, 25 de fevereiro de 2011
![Page 25: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/25.jpg)
Huawei IDEOS S7 Slim
sexta-feira, 25 de fevereiro de 2011
![Page 26: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/26.jpg)
Acer Iconia
E até invenções meio esquisitas
sexta-feira, 25 de fevereiro de 2011
![Page 27: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/27.jpg)
Smartphones para todos os gostos
sexta-feira, 25 de fevereiro de 2011
![Page 28: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/28.jpg)
Muitos lançamentos Android
sexta-feira, 25 de fevereiro de 2011
![Page 29: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/29.jpg)
Samsung Galaxy S II
sexta-feira, 25 de fevereiro de 2011
![Page 30: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/30.jpg)
Samsung I 9100
sexta-feira, 25 de fevereiro de 2011
![Page 31: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/31.jpg)
Samsung Galaxy Gio
sexta-feira, 25 de fevereiro de 2011
![Page 32: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/32.jpg)
HTC Desire S
sexta-feira, 25 de fevereiro de 2011
![Page 33: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/33.jpg)
HTC Incredible S
sexta-feira, 25 de fevereiro de 2011
![Page 34: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/34.jpg)
Acer Liquid Mini
sexta-feira, 25 de fevereiro de 2011
![Page 35: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/35.jpg)
Sony Ericsson XPERIA Arc
sexta-feira, 25 de fevereiro de 2011
![Page 36: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/36.jpg)
HP Pre 3
O Palm Pre “repaginado”
sexta-feira, 25 de fevereiro de 2011
![Page 37: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/37.jpg)
HP Veer
E o irmão menor
sexta-feira, 25 de fevereiro de 2011
![Page 38: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/38.jpg)
HTC ChaCha
Os “Facebook phones”
sexta-feira, 25 de fevereiro de 2011
![Page 39: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/39.jpg)
HTC Salsa
sexta-feira, 25 de fevereiro de 2011
![Page 40: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/40.jpg)
Windows Phone vem com força
sexta-feira, 25 de fevereiro de 2011
![Page 41: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/41.jpg)
HTC Spark
sexta-feira, 25 de fevereiro de 2011
![Page 42: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/42.jpg)
Principalmente agora com a Nokia
Nokia E7
sexta-feira, 25 de fevereiro de 2011
![Page 43: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/43.jpg)
LG Optimus Black
O primeiro “dual core”
sexta-feira, 25 de fevereiro de 2011
![Page 44: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/44.jpg)
LG Optimus 3D
3D “de verdade”, sem óculos
sexta-feira, 25 de fevereiro de 2011
![Page 45: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/45.jpg)
sexta-feira, 25 de fevereiro de 2011
![Page 46: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/46.jpg)
Motorola Astrix
E quando dizem que são “verdadeiros computadores”...
sexta-feira, 25 de fevereiro de 2011
![Page 47: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/47.jpg)
sexta-feira, 25 de fevereiro de 2011
![Page 48: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/48.jpg)
sexta-feira, 25 de fevereiro de 2011
![Page 49: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/49.jpg)
sexta-feira, 25 de fevereiro de 2011
![Page 50: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/50.jpg)
Samsung Galaxy S
Telas enormes, quase tablets
sexta-feira, 25 de fevereiro de 2011
![Page 51: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/51.jpg)
Acer Iconia Smart
Formatos estranhos
sexta-feira, 25 de fevereiro de 2011
![Page 52: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/52.jpg)
Samsung Galaxy Ace
E “nanophones” (by Terence Reis)
sexta-feira, 25 de fevereiro de 2011
![Page 53: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/53.jpg)
HTC Wildfire S
sexta-feira, 25 de fevereiro de 2011
![Page 54: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/54.jpg)
ZTE Amigo
sexta-feira, 25 de fevereiro de 2011
![Page 55: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/55.jpg)
Samsung Wave II
Samsung apostando no Bada
sexta-feira, 25 de fevereiro de 2011
![Page 56: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/56.jpg)
Motorola PRO
Teclado fixo
sexta-feira, 25 de fevereiro de 2011
![Page 57: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/57.jpg)
Deslizante
sexta-feira, 25 de fevereiro de 2011
![Page 58: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/58.jpg)
Sony Ericsson XPERIA Pro
Deslizantes de lado
sexta-feira, 25 de fevereiro de 2011
![Page 59: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/59.jpg)
Sony Ericsson XPERIA Play
Teclados para games
sexta-feira, 25 de fevereiro de 2011
![Page 60: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/60.jpg)
ZTE U900
Marcas que não estamos acostumados
sexta-feira, 25 de fevereiro de 2011
![Page 61: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/61.jpg)
ViewSonic ViewPad 4
sexta-feira, 25 de fevereiro de 2011
![Page 62: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/62.jpg)
Alcatel OT-990
sexta-feira, 25 de fevereiro de 2011
![Page 63: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/63.jpg)
Huawei IDEOS X5
sexta-feira, 25 de fevereiro de 2011
![Page 64: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/64.jpg)
“Ai que saudades da Internet”Cliente que não quis se identificar
sexta-feira, 25 de fevereiro de 2011
![Page 65: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/65.jpg)
4desafios
sexta-feira, 25 de fevereiro de 2011
![Page 66: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/66.jpg)
1. Como entender esse mundo?
sexta-feira, 25 de fevereiro de 2011
![Page 67: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/67.jpg)
It’s all about people
sexta-feira, 25 de fevereiro de 2011
![Page 68: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/68.jpg)
2. Como definir as plataformas?
sexta-feira, 25 de fevereiro de 2011
![Page 69: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/69.jpg)
2. Como definir as plataformas?
sexta-feira, 25 de fevereiro de 2011
![Page 70: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/70.jpg)
equação que envolve:
budgetforça do ecossistema
perfil de públicocomportamento de público
possibilidades da plataforma
sexta-feira, 25 de fevereiro de 2011
![Page 71: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/71.jpg)
Dow
nloa
ds e
Vol
ume
de U
tiliz
ação
Plataformas
A B C D E F
site móvelapp
sexta-feira, 25 de fevereiro de 2011
![Page 72: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/72.jpg)
3. Como planejar minha atuação?
sexta-feira, 25 de fevereiro de 2011
![Page 73: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/73.jpg)
objetivos claros
pessoas, pessoas, pessoas
continuidade
3 aspectos fundamentais que não vemos serem levados tão a sério normalmente
sexta-feira, 25 de fevereiro de 2011
![Page 74: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/74.jpg)
Não é 100 metros rasos, é maratona
sexta-feira, 25 de fevereiro de 2011
![Page 75: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/75.jpg)
4. Como definir o budget?
sexta-feira, 25 de fevereiro de 2011
![Page 76: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/76.jpg)
R$40k 12.000 downloads
R$80k 60.000 downloads
Qual app é mais caro?
sexta-feira, 25 de fevereiro de 2011
![Page 77: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/77.jpg)
20.000 downloads
10.000 downloads
Quanto vale um download?
2 minutos/semana
60 minutos/semana
sexta-feira, 25 de fevereiro de 2011
![Page 78: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/78.jpg)
Como executar tudo isso?
sexta-feira, 25 de fevereiro de 2011
![Page 79: VII Mobile Marketing Breakfast por Ricardo Longo](https://reader034.fdocument.pub/reader034/viewer/2022052619/555de398d8b42a192c8b50e2/html5/thumbnails/79.jpg)
MWC’11 e os novos desafios no desenvolvimento de Apps
Ricardo Longo :: CEO [email protected] :: @ftips :: 11 9991 9589
sexta-feira, 25 de fevereiro de 2011