Video Tour Marketing

Martin Slade

How Big is On-Line Advertising?

• On-Line > Television (revenue)• On-Line Video Big Winner• Estimates 10x to 13x 2008-13• Growth 67% of web users 81%

Why Video?

• Increase Broadband Speeds– Faster Streaming

• Improved Technology– Embedded Video– Flash Compression– Buffering

Why Video?

High Quality Video

Instantaneous..!

Benefits of Video

• Attract and Engage Customers Faster• Increase Visitors to Your Website• Portray Your Unique Product/Service• Portray Your Unique

Personality/Culture• Motivate Your Website Visitors to:

– Remain on Your Site Longer– Click Through

Case Study 2006/7

• Artvue - Fine Art Services – Clevdon• High Capital Investment• General Printing (low margin)• Giclée Fine Art Printing (high margin)• Campaign:

– Website Video– Email Existing and new Customers

Case Study 2006/7

Website Traffic ^ 70%

Sales ^ 36%

Profit ^ 51%