Viabilizando Negc Cparty
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Viabilizando negócios na Web
@analauragomeswebdemais.com.br
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qual é o seu gol?
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enrolado...
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perdido...
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é melhor conhecer a Web
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quem?
+1,7Bi± 67,5 M
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brasileiros & web
27h48min por mês
53% todo dia
38% região urbana
61% 16 a 24 anos
83% ensino superior
81% salário > 10sm
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idiomas da Web
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de que forma?
qualidade
_pretendida_
_necessária_
quantidade
conteúdo
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sejaRelevante...
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coisas lin
ks
suas
mantenha
organizadas
ideias
artigos
matérias
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marketing
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“Marketing é a atividade
humana dirigida para a satisfação das
necessidades e dos desejos,
através do processo de troca”
(Philip Kotler, 1990)
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realidade aumentada
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marketing
métricas
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8 e 18 anos > 7,5 h online/dia (desktop/celular)
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61% não acessa...61%
falta de habilidade
44% não tem interesse
23% não pode pagar o
acesso
21% não tem onde
acessar
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webdemais.com.br ana laura [email protected]
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“I think there is a world market for
maybe five computers”
(Thomas Watson, chairman IBM, 1943)
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Pós em Web – Estratégias de inovação e Tecnologia
Web Standards e
Planejamento
Web Standards
Redação Online e Web Writing
Arquitetura da informação
Legislação e direito digital
Metodologia de Pesquisa
Comunicação, Mídia e
Entretenimento
Multimídia, Hipermídia e Entretenimento
Marketing Digital e Web Marketing
Convergência e Mobilidade
Sistemas Virtuais
Tópicos avançados em Web
Web Business
E- business e Comércio Eletrônico
Métricas e Mecanismos de Busca
Startups e Empreendedorismo
Gerência de Projetos Web
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Pós em Web – Estratégias de inovação e Tecnologia
• Compreensão do universo WEB:– seu funcionamento – seu papel– suas inter-relações:
• “players”• tecnologias• tendências
• Objetivos:– ampliar repertório– capacitar para a gestão de:
• aplicações• sistemas• modelos de negócios• produtos• serviços (baseados em plataformas web)
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Pós em Web – Estratégias de Inovação e Tecnologia: bit.ly/kc7fuEstatísticas mundiais: www.internetworldstats.com/stats.htmM&M Online: bit.ly/8b8ozIndicadores BR: www.cetic.br/indicadores.htmwww.w3c.br/www.w3.org/www.w3.org/Consortium/technologywww.adobe.com/br/pt-br.wordpress.com/www.joomla.com.br/drupal-br.org/csszengarden.com/www.nikolico.com.br/webdemais.com.br/lemon3.com.br/www.trezentos.blog.br/matéria info: bit.ly/6CnaOcwww.bing.com.br www.wbla.com/twitter.com/psustentavel www.mesosfera.com.br/abduzeedo.com/www.vikmuniz.net/www/index.htmlcasasbahia.com.br/mundonick.uol.com.br/livro_bob/
www.doritos.com.br/sweetchili/site/www.google.com/analyticswww.google.com.brGoogle AdWords: bit.ly/4IaGLTerceira idade: bit.ly/2zPI6v _ bit.ly/5ceaxDGeração Y: bit.ly/i5cZG _ bit.ly/7HXKGbwww.cidadedemocratica.com.brwww.augmentreality.co.uk/qrcode.kaywa.com/NFC: bit.ly/12nMNI _ bit.ly/23tTO www.andreaslutz.com/info.abril.com.br/noticias/porai.shtmlwww.netmovies.com.brtwitter.com/quempraondetwitter.com/trampostwitter.com/tramposFreelaspersonas.media.mit.edu/personasWeb.htmlblog.planalto.gov.br/Clone: planalto.blog.br/Esfera: bit.ly/18zL0ZPrevisões que falharam: bit.ly/xTJF6 _ bit.ly/6farZ8
twitter.com/analauragomeswebdemais.com.br/www.slideshare.net/ana_laura