Venta online eficaz: Claves
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Transcript of Venta online eficaz: Claves
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Ana Nieto ChurrucaDirectora de Marketing Digital
Web Empresa 2.0
Consejos prácticos para operar eficazmente online
@webempresa20
www.webempresa20.com
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+ 70% busca en Internet antes de
decidir la compra
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¿Cómo vender online en mercados exteriores?
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3 Pilares….
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Venta Online Eficaz
www.webempresa20.com
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Web
Clientes
Venta online Eficaz
www.webempresa20.com
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3 Objetivos….
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Clientes
Posicionamiento
¿Cuál es el objetivo del Posicionamiento?
www.webempresa20.com
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Sal a su encuentro cuando te
busque
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Posicionamiento internacional
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Clientes
Marketing 2.0
¿Cuál es el objetivo del Marketing 2.0?
www.webempresa20.com
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Fideliza tu público objetivo
y consigue llevarlos a tu
web
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Clientes
Web
¿Cuál es el objetivo de tu web?
www.webempresa20.com
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Convierte las visitas a tu web en clientes
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3 Ejemplos….
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Posicionamiento
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Posicionamiento: es la base sobre la que construir tu
negocio online
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www.arregui.es/en
www.webempresa20.com
Posicionamiento: Caso Arregui
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www.arreguisafesmanufacturers.com/ www.arreguimailboxesmanufacturers.com/
www.webempresa20.com
Posicionamiento: Caso Arregui
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Marketing 2.0
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En Internet compites con contenidos y
palabras clave
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Blog
YouTube
Newsletter
Marketing 2.0: Web Empresa 2.0
Google+
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El blog
Blog
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Las 10 páginas más visitadas
El blog
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Resultado : Clientes
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Web Eficaz
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Dominio eficaz
www.internationalcontracts.net
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Esto es lo que puedo hacer por tí
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¡No le hagas pensar!
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Pasarela de pago: en un clic o casi
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Ofrece contenidos de valor
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Atraer visitas de calidad
+SEO/ ¿SEM?
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Es preferible ser el primero…
que ser el mejor”Las 22 leyes inmutables del marketing” de Jack Trout.
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¡Muchas gracias!
Ana Nieto Churruca
@webempresa20Léelo con i.nigma
www.webempresa20.com