Vanessa Gamet, MLISMay 2015

GALE-CENGAGE & EBL E-TEXTBOOK PILOT IN AUSTRALIA

2

Mythical creatures

Background

Publishing a textbook

• Aims: Keep libraries in the conversation while publishers transition

from print to e Try to replicate the textbook services libraries currently supply

through short term loans Try as much as possible to keep the costs reasonable Gather information about performance of e-textbooks in libraries – test student behaviours– assess the effect on sell through rates for sales of textbooks to

individual students

• EBL platform• Pilot commenced Monday 2 June, 2014• ANZ Libraries exclusively• 7 core Australian textbooks exclusive to EBL, never before e• E-textbook only, no additional resources, assessment etc. • Model: 3-user; 3 x list price per unit• Total cost ~ £1,500• 2014 only

Pilot details

Acquisition Summary

– 16 libraries out of 42 participants purchased all 7 titles outright – 238 copies owned out of potential 294 copies (but some had up

to 9 copies)– 29 copies purchased through automated turnaway handling

setting

Usage Summary

– 23,023 usage sessions (average 96.7)– 49 demand driven usage sessions – 12 instances of titles owned but not used at all out of a total 238

copies owned (5% of titles were not used).

.

Turnaway summary

– There were 37 copies that experienced turnaways (orange coloured cells)

– There were 29 occasions of additional copies purchased through automated turnaway handling setting (mauve coloured cells)

Devices

• PC Windows:NT = 178• Macintosh = 106• iPad = 9• Android = 4• iPhone = 1

Mobile Access to over 100 devices

QUT Pilot Usage

QUT purchased 1 copy of all 7 titles QUT have bought an additional copy for 2 of the 7 titles Total spend: £1,862.53/381 = £4.09 average cost per use

(£18.13 Sem. 1 only print)

QUT Pilot Usage

• Loans = 48; Browse = 250 • Loan Length

– 3 x 14 day– 17 x 7 day– 28 x 1 day

• Pages read = 11,726 / 298 uses (av. 39.34)• Downloads = 36 / 9 copies (12% of uses)• Pages printed = 203 (22.5 per copy)• Pages copied = 32 (3.5 per copy)

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Conclusions

– Etexts have high average use– Few titles not used– Students don’t read, print or download the whole etext– Low turnaways = low user frustration– Etexts good for students– Etexts good value for libraries– Etexts good value for Cengage

Next steps…

Its success has led to expanded number of titles offered • Extended with second batch of 20 titles 30 Jan 2015