V1.0 Gateway Business Club & IIB NW - Tony WilsonCopyright 2006 Proofsouth Ltd Internet marketing to...
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v1.0 Gateway Business Club & IIB NW - Tony Wilson Copyright 2006 Proofsouth Ltd Internet marketing to develop Skills based Business Download file & tips for using Skills Market Makers… on the web
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Transcript of V1.0 Gateway Business Club & IIB NW - Tony WilsonCopyright 2006 Proofsouth Ltd Internet marketing to...
v1.0 Gateway Business Club & IIB NW - Tony Wilson
Copyright 2006 Proofsouth Ltd
Internet marketing to develop Skills based Business
Download file & tips for using Skills Market Makers…on the web
v1.0 Gateway Business Club & IIB NW - Tony Wilson
Copyright 2006 Proofsouth Ltd
Marketing objectives How to market our businesses Identifying “skill based” opportunities Winning ways to find customers
Using web based Market Makers Respond to opportunities : Submit CV Follow up with phone call or email. Develop relationship if possible…look for quality contacts & useful meeting opportunities
Contract Project : by business technology / change management
Consider PRINCE2 Foundation….possibly Practitioner later Interim
Review on their merits – can be too much like employment SMEs – Can be Business Support Proposals
Developing products & services Example : training services
The punch line….. ……A FAVORITES FILE FOR “VIRTUAL” MARKET MAKERS
v1.0 Gateway Business Club & IIB NW - Tony Wilson
Copyright 2006 Proofsouth Ltd
The right pitch in skills based business Personal skills….usually a CV is the driver
Project oriented Rich in key words for search engines
Fee rates – per hour or day – we will discuss range
Best ways to operate-Large Corporate or SME
What works in practice – the comfort factor
Key words in marketing & selling Networking – look for overlapping quality relationships
Personal observations
v1.0 Gateway Business Club & IIB NW - Tony Wilson
Copyright 2006 Proofsouth Ltd
List of Market makers - example extract Download from http://www.proofsouth.co.uk/
Enquiries to:
This list is one I have developed over 5 years or so whilst doing business in the area. It is generic but has a Finance / IT / Change management slant as this is the Proofsouth specialism.
The I-Profile is a standardised market tool.
Notes on navigation on following slide
v1.0 Gateway Business Club & IIB NW - Tony Wilson
Copyright 2006 Proofsouth Ltd
Navigation, approach & follow up Some sites generic & other specialist
Generic: Monster Specialist: Oracle recruitment
Navigation & approach…generally Contracts
Registration & CV submission Qualifying activities eg. Email exchange, personal telecons
Establish relationships
END …Please download - Hope this works well for you
