UX para startups - Ana Paula Batista
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Transcript of UX para startups - Ana Paula Batista
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- UX Designer e Product Manager na Neue Labs
- Atua com UI e UX desde 2000.
- Líder de Pesquisas com Usuários do UOL, Líder de
Concepção e Interface UOL Host, Produtos UOL, Sadia,
Samarco, CCEE, ...
- Escreve nas horas vagas (www.yesuxcan.com)
- tecnologias, experiências, pessoas.
Ana Paula Batista Ld/anabatista Fb/anapaulaazambuja www.yesuxcan.com
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Pq UX ?
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Por quê ela te te diferencia dos teus concorrentes
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Por quê ela te permite o “efeito uau”
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Onde queremos chegar ?
Usefulness
Usability
Look’n’feel
Brand Experience
Chris;an Rohrer, PhD
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“Legal, mas é muito caro.”
1x 6x
100x
Design Codificação Lançamento
Cus
to d
e A
ltera
ção
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Processo típico de UX
Espera doc. de requerimento
Imersão doc. de requerimento
SiteMaps e Workflows Aprovação
Wireframes Aprovação Visual Design Aprovação
Especificação Funcional Desenvolvimento Testes para
melhorias
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Processo de Lean UX
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Resolução de problemas colaborativamente
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Sketching: Dar vida à suas experiências, rápido!
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Prototipe: Levar a experiência à teste, não o documento.
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Utilize stylesheets
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Lean UX é...
• Mais colaboração • Menos entregáveis • Menor risco de erro na solução • Maior agilidade no desenvolvimento
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“Testes com usuários são caros.”
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Por onde eu começo ?
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Teste sempre
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Os produtos/projetos são de todos
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Foca no problema, não na solução
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Meça tudo, sempre.
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Prototipe rápido e de baixa-fidelidade.
Fonte: hVp://www.oesquema.com.br/trabalhosujo/2009/07/17/proto;pos-‐de-‐espaconaves.htm
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Comece pequeno
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Dúvidas ?
ana.ba;[email protected] @anapaulazambuja
“Lean UX is an evolu/on, not a revolu/on.” (Jeff Gothelf)