Using ux to lead leaders posted 20120611
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Transcript of Using ux to lead leaders posted 20120611
Using UX to Lead Leaders
Laura Faulkner, PhD FalconDay Consul4ng Sheilagh O’Hare, MS The University of Texas at Aus4n
UX must con4nually work to claim its space, funding, and impact ability.
A UX prac44oner is uniquely qualified to be the CEO’s Hero.
Decision makers face pressures that can differ broadly from UX goals.
We must master leading leaders
by applying ‘Speak
the User's Language.’
Brief, dense communica4ons influence by targe4ng Leaders’ points of view.
Our journey for this hour will take us from theory to prac4ce!
Learn
Do
Discuss
Learn
Do
Discuss
Repeat …
ACTIVITY Write the names and/or posi4ons of one or more people that you need to influence, right now. Briefly explain to a partner next to you.
Studying execu;ves as ‘users’ delivers keys to leadership needs and points of view.
Resource:
Proceedings paper
ACTIVITY Brainstorm approaches for “influence communica4ons”.
Tools to Influence Leaders
Applying UX to lead leaders requires prac4cing our art on an audience that requires both precision and
accuracy.
The Magic Key
Analyze your local execu4ve as you would any other user.
Design to the leader’s needs, goals, and point of view.
Exec =
person
Exec =
person
Specific POV
At-a-GlanceDECISION SUPPORT
Study
Exec =
person
Specific POV
At-a-GlanceDECISION SUPPORT
CreateEnable
Use UX tools on this underserved popula4on.
1. Do “user” research 2. Create execu4ve personas 3. Iden4fy and name ‘user goal’ 4. Design ‘products’ 5. Speak the user’s language 6. …
Crac communica4ons that tell …
the WHAT
the SO WHAT
and the NOW WHAT
WHAT = Just the facts!
SO WHAT = Why they’re important
NOW WHAT = What to do next
WHAT = Observa4ons
SO WHAT = Significance
NOW WHAT = Recommenda4ons
To persuade leadership, always recommend a specific course of ac4on.
Inform to persuade! Use brief communica4ons to serve
execu4ve needs.
1. Short report 2. Execu4ve abstract 3. One-‐sheet 4. 2 Slides 5. 15-‐second video
Tool 1: Short Report – Overview of Layout
Tool 1: Short Report – Content type view
Tool 1: Short Report – Content type view, cont.
Tool 1: Short Report – Content type view, cont.
Tool 1: Short Report – Content type view, cont.
Tool 2: One-‐sheet -‐ overview
Tool 2: One-‐sheet – content example
Remember it takes far more effort to say something important with fewer words.
ACTIVITY Dis4ll a UX findings paragraph to an execu4ve summary statement. Much of your original data will end up on the cujng room floor.
What are 3 keys you learned today?
CLOSING ACTIVITY
Prac;;oners have a strong advantage in influencing decision-‐makers by
turning their own deep skills in user-‐experience into understanding and communica;ng at execu;ve levels.
If anyone can do, it we can. .
We’re UX! We everybody’s hero.