Using Technology to Sell More Tickets 2013

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Using Technology to Sell More Tickets

Katie McPhee | @ktmcphee | December 2013

Tuesday, December 10, 13

Capturing the moment


• Tools to enhance your festival brand

• The power of social sharing

• Big data, bigger crowds

Agenda


In 2012 we managed ticketing for 40,000 concerts and music festivals.


16 million monthly site visitors150 million tickets sold

£1.2 billion in gross ticket salesEvents in 179 countries


Tools to enhance your festival brand


Some things you do control


Customised ticket pages


Queuing is history


Managing your festival brand

The power of social sharing


The impact of a single share


£3.12Increase in revenueper Facebook share

in the UK - for outdoor


Social discovery drives social sharing

x 3

Non-social discovery Social discovery


Social discovery leads to more mobile sales

=


25% event page traffic

from mobile devices

60% lift in conversion for

mobile-optimized events

20k tickets in Passbook

in first week

Discovery Mobile Purchasing Mobile Tickets

Mobile optimised ticket pages increase sales


Big data, bigger crowds


Real time data enables better business decisions


See which promotions are working

Create links to track your campaigns and affiliates

Know what’s driving traffic and sales

Track promotional activity to maximise marketing spend


See where your audience are coming from


Gain audience insights and stay in touch

API


Thank You


Using Technology to Sell More Tickets 2013

Technology

Transcript of Using Technology to Sell More Tickets 2013