Using social media (and networking) to land a job
description
Transcript of Using social media (and networking) to land a job
USING SOCIAL MEDIA (AND NETWORKING) TO FIND A JOBPresented by:Kelly Rusk, Thornley Fallis
WHY AM I HERE? Have never found a job using Workopolis,
Monster, classified ads.
Currently have an awesome job—and they came to me!
SCHOOL…
IT’S STILL REAL LIFE!
STUDENT LIFE…
To most employers… you’re all equal…
STUDENT LIFE…
With debt piling up and the excitement of moving on, students are anxious to land a job…
BUT… how will you ensure you land a dream job?
YOU *CAN* STAND OUT…
FACT:
Over 50% of employers use social networking sites to research candidates.(in your industry, it’s probably closer to 100%) Pr
o-tip
:
THEY WILL GOOGLE YOU…
YOU CAN CONTROL WHAT THEY FIND*
*eventually
NETWORKING
The more you do, the easier it is. Online & OfflineIt really, really, really is all about
who you know!! (AND who knows YOU!)
BUILDING YOUR NETWORK
Join Professional Associations (IABC Ottawa) Take advantage of free or low-cost events:
Third Tuesday, Social Media Breakfast, Case Study Jam,
Find groups on Meetup.com Follow up! Send a quick email,
LinkedIn invite or direct message.
Pro-
tip:
Try
goin
g
alon
e
SOCIAL MEDIA ETIQUETTE
BE DISCREET
@theconnor tweeted:
"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."
FACEBOOK FAIL
Pro-
tip:
Just
DON’T
post
nega
tivel
y
abou
t wor
k!
Speaking of LinkedIn…
Great use of key words and conversational
TO BLOG…?
Blogging has TREMENDOUS benefits… But make sure you can commit!
WHETHER YOU BLOG OR NOT…
Take the time to read and comment on blogs in your industry!
IS THIS “PERSONAL BRANDING”?
If you think of a brand as how others will perceive you… then YES.
But remember: a brand includes EVERY detail and interaction, walk the walk and talk the talk!
Pro-
tip:
Wha
teve
r you
do, d
on’t
call
your
self
an
expe
rt!
QUESTIONS?
KELLY [email protected]
KELLYRUSK.COM@KRUSK
Special thanks to @ykashefi!
And thanks to: @SteveStP, @PrincessDoubt, @DannyStarr, @mjmclean, @cheekyboots, @IABCOttawa, @kerrymortimer, @ronaldmckee, @Brandyourself, @robert_saric, @dominiquesr, @dannystarr, @mebuell, @mvpetals @PRHartley, @Sarah_Houlihan, @RivalMyDesign, @MatPaciga, @MsCommuniKate, @Somekindofmom, @cl_arsenault