Using Lean Startup Principles to Close the Digital Divide by Navarrow Wright

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Saturday, December 7, 13

Using LEANprinciples

Connect People

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I know what your thinkingHow rare is this??


1998Google

2004Facebook

2002Linkedin

2007Zynga

2006

Twitter

2010

Instagram

2007

Iphone

2009Square

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TEchnology moving faster

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Not visibleAbsent From the Opportunity

Less than 1% of internet startups Founded by african americans

African americans and hispanics overall are less digitally literate

Key areas: education, career growth,entrepreneurship and quality of life

Digital Literacy: Is needed for most of today’s Jobs


We are losing


Underrepresented Audiences are losing

(We are losing


Opportunity for Success

Digital literacy


0

1

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Current literacy landscapeSolving for the hardest group

Opportunity for Success

Digital literacy


THE FIRST MVP WAS MEBUILD

Traveled the country speaking

Chose different types of groups

Intimately engaged with audience

Allowed me to gather key data on what was needed


How could I know if my theory was rightMeasure

Interviewed participants after my talks

Participants would say that they never thought about technology as “adding value” to their lives before that day

Refined message based on audience to test results

Did “Light Bulb” moments occur?


The new divide is about Perception

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The new divide is about Perception

(Learn


Narrow perception

(Learn


OpportunitiesOpportunities


Why are these kids successful?

(Learn


Is the difference the perception of opportunity?

(Learn


Can’t unlock the power of the napkin

(Learn


(To achieve digital

inclusion how to do we level the playing field?


(Learn

To achieve digital inclusion how to do we level the playing field?


How do we remove environmental constraints?

(Learn


2nd MVP to test these assumptionsBuild

Partnership with Dev Bootcamp & local church

Info session: 800 people attended

Applicants: 86 people applied

Pilot class: starts in January


BettianeThompson

Recent College grad. Works at humane Society

Michael lee JRAsst Store Manager

for GameStop

Started with a problem

SantreeceRoss

Chicago police officer who was shot

on duty


FACEBOOKfacebook.com/closethedivide

Twittertwitter.com/navarrowwright

Google+plus.google.com/navarrowwright

Linkedinlinkedin.com/navarrowwright

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social linksFOLLOW ME

http://closethedividefor.me




YOUFOR Listening

THANK


Using Lean Startup Principles to Close the Digital Divide by Navarrow Wright

Technology

Transcript of Using Lean Startup Principles to Close the Digital Divide by Navarrow Wright