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UserZoom - The #1 Customer and UX Research and Analytics Platform (Javier Darriba, UserZoom)
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21-Oct-2014 -
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Transcript of UserZoom - The #1 Customer and UX Research and Analytics Platform (Javier Darriba, UserZoom)
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The #1 Customer and User Experience Research and Analytics Platform
Mobile Research
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Co CEO & Founder UserZoom
MBA ESADE and University of Chicago
15 years of experience in the User Experience field.
Let me introduce myself…
Javier Darriba
UserZoom Demo: Mobile Research
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The # 1 Customer and User Experience Research and Analytics
SaaS.With UserZoom you can engage with your customers,
increase conversion rates and improve your customers’ experience.
#uzwebinar
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• In business since 2007, offices in Sunnyvale (CA), Cheshire & London (UK), Munich (DE) and Barcelona (Spain)
• 50% of Fortune most admired companies are UZ clients
• > 70 employees
• We have clients in 20 countries and across all major industries
• 90% of brands renew their license each year
About UserZoom
About UserZoom
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• All in one tool for Customer Experience Management
• Quantitative and qualitative information
• Business and KPI focused approach
• Cost effective
• Ideal for agile methodologies and strategic measurement
• Empower our clients to conduct scalable and repeatable research in-house
• Dedicated technical and research support as and when required
Key benefits:
About UserZoom
#uzwebinar
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Our software:
About UserZoom
#uzwebinar
The most powerful all-in-one tool in the market
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Highlighted clients:
About UserZoom
#uzwebinar
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UserZoom Demo
#uzwebinar
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How can you research CX on mobile devices?
• Field Studies
• Ethnographic Studies
• Usability Lab
• Remote Mobile Usability
Testing
• Mobile Voice of the
Customer
UsageUser SettingsNecessities
DeviceScreen SizeNavigation
ScrollInteraction
EnvironmentNoiseLight
ConnectionMovement
CONTEXT
Mobile Research: Methods & Tools
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How can you research CX on mobile devices?
• Field Studies
• Ethnographic Studies
• Usability Lab
• Remote Mobile Usability Testing
• Mobile VoC
Qualitative Quantitative Real context of use
Mobile Research: Methods & Tools
#uzwebinar
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In-Lab Testing: How it works
Users perform tasks while
they
are being observed by a
researcher, camera mounted
on
phone to record interaction.
Mobile Research: Methods & Tools – In-Lab Testing
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Mobile Usability Testing: How it works
Users perform tasks on a
mobile
website. Their browser
interaction,
mouse movements,
comments,
and facial expressions are
captured.
Mobile Research: Methods & Tools – Tasked-Based Mobile Research
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• Remote Unmoderated
• Live mobile websites & Prototypes
• Email Invitations to Participate
• Hundreds of users participate from spread locations
• Install a UserZoom Native App (no additional code required)
• Android & iOS
Mobile Research: Methods & Tools – Tasked-Based Mobile Research
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Mobile Usability Testing: Advantages
1. Real user context
2. Large user samples
3. Combine quantitative &
qualitative data
4. Run benchmark studies
Mobile Research: Methods & Tools – Tasked-Based Mobile Research
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Watch and listen your users with our Picture in Picture
Technology.
Using a scenario-based methodology, UserZoom is capable of
gathering both qualitative and quantitative data, such as:
Users' suggestions & feedback (per task)
Session video replay (per task)
Satisfaction & perception
indicators
Effectiveness / Efficiency ratios (time and clicks)
Visual clickstream paths )
Mobile Research: Methods & Tools – Tasked-Based Mobile Research
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Mobile Usability Testing: Conclusion
Great research technique for mobile
research
Mobile Research: Methods & Tools – Tasked-Based Mobile Research
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Q&AAny question?
Contact us
Javier DarribaCo CEO & Founder
[email protected]: +44 7900 472920
www.linkedin.com/company/userzoom@UserZoom_ukFollow us