User generated content: de beleving centraal op Instagram – Burgers Zoo | Frankwatching Events
User Generated Content
description
Transcript of User Generated Content
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User
Generated
ContentNyenrode Masterclass
Internet Marketing Strategie
28 November 2007
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User•Generated•Content (de ~ (m.)):
Een inhoudelijke bijdrage (vaak in de vorm van
tekst, beeld of geluid) van een niet-
professionele gebruiker aan een medium.
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Podium
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Waarom nu?
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Toepassingen
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Merkbeleving
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‘Brandgagement’
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”The craziness with Mentos ...
doesn’t fit with the
brand personality”
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Events
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Talent
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Traditionele
Media
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Hoe kan
het beter?
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1. Eenvoudige interface
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1. Eenvoudige interface
2. Gebruik bestaande tools
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1. Eenvoudige interface
2. Gebruik bestaande tools
3. Afgebakende opdracht
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1. Eenvoudige interface
2. Gebruik bestaande tools
3. Afgebakende opdracht
4. Team up!
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1. Eenvoudige interface
2. Gebruik bestaande tools
3. Afgebakende opdracht
4. Team up!
5. Interactie
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Produceren
Reageren
Consumeren
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1. Eenvoudige interface
2. Gebruik bestaande tools
3. Afgebakende opdracht
4. Team up!
5. Interactie
6. Beloon
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1. Eenvoudige interface
2. Gebruik bestaande tools
3. Afgebakende opdracht
4. Team up!
5. Interactie
6. Beloon
7. Promoot online
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Wat levert het op?
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Brand awarenessbij een lokale
en jonge doelgroep
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Kennis de visie van de
klant op jouw
product of dienst
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Brand loyaltydoor personalisatie
en involvement
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Gratis content
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Contactgegevens voor directe communicatie
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Trends
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Consument
wil meedelen
in de winst
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Content
wordt
steeds
mobieler
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Kwaliteit
wordt beter
al is dat geen
voorwaarde
voor succes
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UGC is niche
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User
Generated
Marketing
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Webcare
1. Monitoren
2. Reageren
3. Zelf bloggen
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Dus..
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Wat is je doelstelling?1) Brand awareness bij jonge/lokale doelgroep?
2) Weten hoe je doelgroep over je denkt?
3) Loyale klanten?
4) Gratis content (bv bij een event)?
5) Contactgegevens van je doelgroep (bv voor DM)?
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UGC
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En wat te denken van..
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Een bedrijfsblog
als kennisforum voor collega’s of klanten?
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Live uitzending
van de jaarcijfers?
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Foto rapportage
van het personeelsuitje?
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The tools are out there
Use them.
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