Use of Web 2.0

The Fuel for Next Wave Internet Technology

Kam-Fai WONG, CUHK

Quick Quiz #1: Who is he?

「巴士阿叔」陳乙東

Quick Quiz #2: Who is she?

Kelly Jackie

What is Web 2.0• A concept with no hard boundary. More like a phenomenon than a standard• Mentioned by meeting between O’Reilly and MediaLive

• A concept with no hard boundary. More like a phenomenon than a standard• Mentioned by meeting between O’Reilly and MediaLive

Web 1.0 Web 2.0

Internet as a Media Internet as a Platform

One way Publishing Participative

Focus on Head Focus on Tail

Web pages Rich User Experience

Walled Garden RSS/Content Sharing

About Long Tail

Joey Yung, Eason Chan,

HoCC etc.

Joey Yung, Eason Chan,

HoCC etc.

Tails like Kelly Jackie goes

infinity.

Tails like Kelly Jackie goes

infinity.

Long Tail applies to everywhere!Long Tail applies to everywhere!

Travel: Publishing to Participation

Publishing to ParticipationPublishing to Participation

Collective Intelligence: Share and Expand Information

Content consumption -> Tail content creationContent consumption -> Tail content creation

About Knowledge Search

• Users can ask questions they want. Other users will help to answer the questions.

• The best answer is chosen either by the question asker or by public polling.

• Once a question is paired with the best answer, a knowledge is formed.

• Knowledge can be retrieved through searching.• A good complement to purely crawl base search because of human

information organization• Extend coverage to content that might not “exist” on the web• Good knowledge is encouraged.• First available in Korea, then Japan, Taiwan, the Mainland of China,

Hong Kong and then Western countries.

Some interesting questions

• What is the meaning of 3 essential urges of human being (人有三急 )？

• Why do one of the lion statues of HSBC has its mouth open and the other closed?

• Is it true that human weight will decrease by 21 gram after passing away?

• Is it really true that a Mum will have extra strength to lift up a car under emergency to save her baby?

• What does it mean by AA system?• 「三十六著走為上著」What exactly are all these 36

rules of wisdom?

Community, Participation and Tagging

Participative, Interaction and Rich User ExperienceParticipative, Interaction and Rich User Experience

Rich User Experience Web based Application

Rich User ExperienceRich User Experience

RSS Syndication

Walled Garden to Public SharingWalled Garden to Public Sharing

Web-based Desktop App

Where are we now?

• Korea is one of the most advanced Internet communities in the world– Users’ acceptance level– Infra-structure (broadband penetration)– Big movers pushing

• US has a lots of new developments like Web-based applications: Web-based desktop, etc.

• Hong Kong is following Korea/US very closely.

Hong Kong: Auto-Completion

Market Share of YouTube

Hitwise 2007

Market Share of Knowledge

Hitwise 2007

Implication to Internet

• Access points of information are now diversified and Search has become even more important.

• Information is no longer managed by a small group of people; instead now by a group of community.

• Good quality content might come from Users Generated Content (UGC) but with no guarantee of content.

• Potential threat to some of the traditional industries like music labels and software companies.

• Potential impact to the Government.

Korean Gov Maps

US Gov RSS

HK Gov RSS/Search

Thank You