Usc Buad302 Syllabus

7/23/2019 Usc Buad302 Syllabus

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Communication Strategy in Business (BUAD 302) - SEEHIGHLIGHTS FOR CHANGES effective 9/3/2015 (page 10)

Fall 2015

Professor: Sabrina K. Pasztor, Ph.D.

Office: ACC 400B

Office Phone: 213-821-4701 Cell Phone/Text: 847-730-7040Mailbox: ACC 400

E-mail: [email protected]

Lecture Class

Section 14679

Section 14689

Section 14693

Tuesday/Thursday 12:00 noon-1:50 p.m. Room: HOH 302

Tuesday/Thursday 4:00 p.m. 5:50 p.m. Room: HOH 302

Tuesday/Thursday 6:00 p.m. 7:50 p.m. Room: HOH 302

Office Hours

Tuesday/Thursday 11:00 a.m. 11:45 a.m.; 2:00 p.m. 3:45 p.m. and by appointment

______________________________________________________________________________________

COURSE DESCRIPTION

You are working in an increasingly complex world characterized by explosive growth in access to and quantity

of informationand your professional life will likely revolve around how you generate, organize, evaluate, and

manage the communication of this information. Almost without exception, todays business professionals

attribute their success largely to their ability to write well, to speak dynamically, and to cultivate business

relationships through strong interpersonal communication skills.

Armed with astute communication strategies, business professionals can effectively exercise influencean

essential management skilland produce desired results.

Whether making a presentation, creating and executing an integrated persuasive appeal, or engaging in group

problem solvingyou should be able to convey ideas and feelings to your audience clearly, accurately, and

persuasively. This course is designed to sharpen your existing skills as a strategic thinker, writer, and speaker

and to employ those skills to realize an actionable understanding of strategic communication.

The class is structured to emphasize experiential (hands-on/practical) learning so that our study of managerial

communication theory can be applied to exercises and activities mirroring real-world challenges you will face in

your professional lives.

At the end of this course, you will be a more articulate and influential business communicator. You will

understand the rhetorical reasoning that supports the strategies you learn such that you can successfully meet all

types of new communication challenges.

A special note:BUAD 302 is more than just a public speaking class. We want you to practice and hone your

strategic communication skills. This includes not just completing all the assignments to the best of your ability,

but really applying the concepts, models and frameworks you read about and we discuss, using the terminology

and tools to maximize your presentation, practicing your presentation skills (verbal and non-verbal), engaging in

teamwork and making a contribution as a leader/team member, and reflecting your command of practical

strategy use (i.e. I can craft a strong resume and cover letter) as well as theoretical application (I can apply

what I did/learned in this assignment to subsequent challenges, because I understand the ideas/concepts and

strategies involved).


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GLOBAL LEARNING OBJECTIVES

Business Communication StrategyTheory & Concepts

Demonstrate understanding of the elements of business communication theory and apply this understanding to

communications in a wide range of business contexts.

Business Communication Strategy Application

Apply communication theory to develop business communication strategies, including evaluation of purpose,

audience, context, and channel choice. Demonstrate the ability to analyze, compare and critique these strategies,

and effectively communicate this assessment.

DETAILED LEARNING OBJECTIVES

This course is designed for you to acquire knowledge and skills in business communication. The BUAD 302

experience will enable you to:

1. Identify and discuss communication theories, models, and principles that impact business

communication across diverse industries and fields in a global landscape by analyzing specific

communication behaviors, strategies, and goals through case studies and group discussions.

2. Apply communication theories and principles to achieve communication goalsby evaluating the

purpose of your message, conducting audience analysis, and selecting the appropriate communication

channel to successfully construct and deliver presentations individually and as part of a team in various

business contexts.

3. Utilize critical thinking skills to develop and implement communication strategies across diverse

business environments by analyzing, comparing, and evaluating the effectiveness of these strategies via

scenario-based simulations and exercises.

4. Develop an understanding and awareness of ethical principles and intercultural and diversity factors that

impact the communication process as business leaders, managers, colleagues and employees by

analyzing and explaining ethical challenges and incidents in their cultural and organizational contexts .

5. Acquire and apply an understanding of small group communication dynamics, including learning to

evaluate and articulate obstacles that impact effective team communication and developing

collaborative deliverables.

After only fifteen weeks, you probably will not reach a level of professional excellence in all business

communication areas; mastery sometimes takes years and always takes dedication. You will, however, clearly

understand the strategic objectives toward which you are working, understand the necessary processes involved

in meeting those objectives (and helping others meet them), appreciate your strengths and challenges, and feel

increased confidence in your communication decisions and in the execution of those decisions.

REQUIRED MATERIALS

Cardon, Peter W.Business Communication: Developing Leaders for a Networked World(Mc Graw-Hill 2014).

Available in the USC Bookstore. Note: you may also use the online version of the text, available with

CONNECT PLUS, the publishers (McGraw-Hills) website. Whether you purchase the text/print copy of the

book or opt for the online version, you receive a CONNECT PLUS login code to use. See powerpoint on

Blackboard for more information.

***You are required to have the printed textbook or access via CONNECT PLUS.***

Other

Adobe Reader (http://get.adobe.com/reader/ ) for PDFs

Access to a computer and course files (which are in Microsoft Word, Excel and Powerpoint 2013)

Access to YouTube, TED (talks), and other internet sites/links relevant to class

Regular access to Blackboardfor assigned readings, web links, and your university e-mail account (you

are required to check one routinely, which means at least 2-3 times per week for the semester).


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A YouSeeUaccount (for presentation rehearsals, recording your individual presentations, and exercises.

Instructions for setting up your account will be covered in class).

COURSE ASSUMPTIONS

In addition to computer and language skills, I assume an ability to perform basic research as part of this course

and others. I expect you will be as enthusiastic about this course as you would be in any course important to

your future, and that you will actively participate and take responsibility for your own learning. You should

consider the classroom a professional environment, in which you are expected to arrive on time, be prepared for

whatever activities are scheduled that day, focus on the work at hand, and demonstrate respect for your

supervisor and colleagues Whether writing or speaking, you should be able to connect with your audience,

conveying ideas and message points in an accurate, complete, and convincing way. Communication skills are

developed by practice, so class time will often be devoted to exercises that are applicable to the real-world

challenges you will face in your professional lives.

My goal is to help you become more professional business communicators. If you prepare for and attend all

classes, participate actively in activities and discussions, and complete all assignments conscientiously, you will

improve your skill level. By the end of this course, you will have increased your ability to organize and present

ideas more clearly, develop stronger and more convincing arguments, thoughtfully apply communication

strategies to a variety of professional situations, participate in job interviews, work more effectively with other

people, and how to incorporate media into your message. You may not have attained mastery in all these areas,

for significant improvements sometimes take years and always require dedication to achieve. You will,

however, have a better understanding not only of your strengths and weaknesses but also the processes involved

in improving your communication skills over time.

Participation and Classroom Demeanor

I consider this Syllabus to be my contract with you. I am confident that both of us will conduct ourselves

professionally in our classroom and office hour interactions. In that vein, we both have certain expectations of

each other. Below you will find mine:

I anticipate you will attend every class, and be ready to begin work at start of class.

A course roster (sign-in sheet) will be passed around at the beginning of every class, and students must

sign the roster for their attendance to be accurate. The roster is the final arbitrator of your attendance: if

you do not sign, you will not receive credit for attendance on that date. Therefore, if you arrive late to

class, you should still sign in at the end of class.

Should you need to be absent for any reason I will expect to receive an email message from you

([email protected]) before the start of class. You do not need to tell me why you will be

absent. Keep in mind this email does not excuse your absence. It does, however, show me that you are

taking responsibility for your actions and decisions. See section below on Absences and Missing

Class on a Day an Assignment is due for more specifics.

I am confident that all of us will conduct ourselves professionally in our classroom and office hour

interactions. The following activities are notappropriate in class: 1) reading materials during lecture,

discussion or class activities that are not related to BUAD 302; 2) disturbing others in class (with loud

comments, conversations, or interruptions); 3) using technology unless instructed to do so (all mobile

devices see section below on Technology Use in Class).

Technology Use in Class

Communication devices, such as cell phones and Blackberries which are capable of sending and/or receiving

electronic communication, and all entertainment devices, such as iPods or other MP3 players, are to be turned

off and kept off throughout the class session. Receiving or sending communication during class disrupts the

learning environment. Use oflaptops and iPads is not allowed in this class without the instructors

permission. While you are in class, you are expected to conduct yourself professionally. This includes being

focused exclusively on BUAD 302, not on extraneous matters. It also includes treating everyone else in the

room with the same respect and consideration you want to receive.


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Absences

If you miss a class, it is your responsibility to stay current with the content, class notes, due dates, and changes

to class information via Blackboard. Reach out to another student for class notes (i.e. the email to your instructor

that reads, I missed class did I miss anything? Can you tell me what I missed? is not appropriate). You can

always schedule office hours with me as well for help with understanding or interpreting class materials, but the

onus is on you to catch up.

Further, if you are absent six or more times prior to September 15, 2015, I will ask you to withdraw by that

date. These policies maintain professionalism and ensure a system that is fair to all students.

Missing Class on a Day an Assignment is due or Quiz date

Due to ELC scheduling constraints, making up ELC presentations or activities is not possible. If it is absolutely

necessary for you to miss an ELC presentation or activity, and a make-up opportunity is granted after a

discussion during office hours with the instructor, you will need to deliver your presentation to the class at the

beginning of the subsequent class session. You will also forfeit 25 points automatically for missing the original

presentation.

If you miss class or the beginning of class on a quiz date, you will forfeit the points for that quiz. You should

ask your instructor for a copy of the quiz so that you are aware of the questions that were asked (since they may

also be on your final exam).

ACADEMIC INTEGRITY

Plagiarism that is, the act of copying another individuals work and attributing as your own original work is

dishonest and unacceptable in an academic (and business!) setting. Some examples of plagiarism include but are

not limited to: Misquoting a source, not quoting or citing a source (meaning not identifying it clearly with the

authors name and date of publication), not preparing a bibliography; writing sentences that are too similar to the

original work; buying a paper, presentation, or other document online, eyes wandering to your classmates

quizzes in class, and copying and pasting an entire resume and/or cover letter from the internet and simply

changing it to your name/contact information.

If you need guidance on how to avoid plagiarism, please see: http://www.usc.edu/student-affairs/SJACS/forms/tig.pdf. Most importantly, dont wait until the last minute to throw together an

assignment: the likelihood you will rely upon other sources too much increases exponentially when you dont

give yourself sufficient time. Finally, come and see me (or email me with specific questions) about your work. If

you are not sure if you might be plagiarizing, we can take a quick look at your work and adjust it if needed.

When in doubt, check it out!

Students will be referred to the Office of Student Judicial Affairs and Community Standards for further review,

should there be any suspicion of academic dishonesty. The Review process can be found at:

http://www.usc.edu/student-affairs/SJACS/ Failure to adhere to the academic conduct standards set forth by

these guidelines and our programs will not be tolerated by the USC Marshall community and can lead to

dismissal.

BLACKBOARD

This class uses Blackboard extensively. The most updated version of the Syllabus, class announcements,

assignments, links to videos/websites (except YouSeeU), copies of Powerpoint lectures, additional assigned

readings, and your grades for each assignment are posted on BBD.You are 100% responsible for keeping up-

to-date with the posted course materials.

WRITTEN WORK

You should use the spell-checking and grammar-checking features built into Microsoft Office for any written

deliverables including your own PowerPoints. I will ask that you challenge yourself to include charts, video,


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sound, and external links into your PowerPoints. For PowerPoints, these types of good to great elements can

make a positive impact on this component of your presentation grade.

If you are having difficulties with the mechanics of writing, help exists. The USC Writing Center located on the

third floor of Taper hall is an excellent resource. You may schedule 30-minute appointments with writing

consultants trained to assist you in planning, organizing, and revising your assignments. Some consultants are

graduate business students in the Marshall School of Business. Others have special skills in working with

students for whom English is a second language. The Writing Center also offers daily workshops on

troublesome language and grammar issues, and makes available a number of handouts on an array of grammar

and usage points: http://www.usc.edu/dept/LAS/writing/writingcenter/ .

International students and non-native writers and speakers of English will also want to investigate the help

available to them through USCs American Language Institute: http://dornsife.usc.edu/ali .

ASSIGNMENTS AND GRADING

There are a total of 1,000 points available in this course. Final grades in the course will depend on your

performance in the following types of assignments in addition to participation and engagement:

Oral Presentations Individual (2) and Team (2)

Written Communication

Online Briefing (YouSeeU) Classroom assignments/exercises/exams

** No extra credit is given in BUAD 302.**

GRADING SUMMARY

Assignment Points % of Grade

Oral Presentations 550 points

Presentation I am - introductions N/A 0.0

Presentation 1 Individual; Informative (my career goals/path) 100 10.0

Presentation 2 Individual; Persuasive 125 12.5

Presentation 3 - Team 150 15.0

Presentation 4 - Final Team Presentation 175 17.5

Written Communication 150 points

Resume 50 5.0

Cover Letter 50 5.0

Networking Report 50 5.0

Online Briefing 50 points

YouSeeU Assignment 50 5.0

Participation/Engagement 100 points

Includes Mock Interview, ELC Simulation Activities 1 and 2,

Career Center Session, Leadership Activity, Individual contributionsin class (participating in discussions), attendance

100 10.0

Quizzes/Exams 150 points

Quizzes (5 total; 10 points each) 50 5.0

Final Exam 100 10.0

TOTAL 1,000 100.0%


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Oral Presentations 550 pts.

Each of you will complete five presentations: one (the introductory presentation) is ungraded but required as

part of the course. The remaining four are significant graded presentationstwo individual and two as part of a

group. Group presentations will consist of both an individual grade and a group grade/rating and will include a

self and peer evaluation. There is a point-value increase with each subsequent presentation, as it is assumed you

are reading my feedback/comments from each subsequent presentation, and using these as opportunities for

additional practice and improvement. The second individual presentation and two group presentations will need

to incorporate elements of academic (industry, business, scholarly) research. Details are included in the

assignments for each (posted on Blackboard).

You will record your all your presentations on YouSeeU (www.youseeu.com). For the first presentation, you

will go to the Experiential Learning Center (ELC) in Bridge Halls basement (note: there may be some weeks

where we are in Popovich Hall instead), and use the YouSeeU system in the ELC. For the second presentation,

you will record your presentation on your own on YouSeeU (from your desktop/laptop). See below for how to

access YouSeeU. The third presentation (team) will be in the ELC; the fourth presentation (team) will be in our

classroom.

Individual

PRESENTATION ONE: Informative (Professional Path/Interests) 100 pts.

PRESENTATION TWO: Persuasive (Sales/Product/Idea Pitch) 125 pts.

Group

PRESENTATION THREE: Informative (Case Study Analysis) - Team 150 pts.

PRESENTATION FOUR: Persuasive (TBD) - Team 175 pts.

Written Communication 150 pts.

There are three significant written assignments: 1) a resume; 2) a cover letter; and 3) a networking briefing.

Each of you will create a new or revised resume, cover letter to a future/prospective employer, and a networking

report as part of a career portfolio. We will discuss various resume formats and appropriate content for both

the resume and cover letter. You will also have the opportunity to hear from USC Career Services regarding

resources available to you to optimize your portfolio. The networking report involves seeking out an external

contact (an individual of influence/import who can provide you information about your career), interviewing

that person, writing a memo about your interview learnings, and creating a thank you letter. Details will be

discussed further in class and posted on Blackboard.

Resume 50 pts.

Cover Letter 50 pts.

Networking Report 50 pts.

Online Briefing 50 pts.

YouSeeU is a web-based application that allows students to upload self-recorded presentations, and professors

to provide direct online feedback and comments. You will need to register for the YouSeeU system as follows:

Follow the Self-Enrollment steps below, using the following code to register:

Section 14679

Section 14689

Section 14693

Tuesday/Thursday 12:00 noon-1:50 p.m. Code: RHM28JJ

Tuesday/Thursday 4:00 p.m. 5:50 p.m. Code: 4VCP4XQ

Tuesday/Thursday 6:00 p.m. 7:50 p.m. Code: DCVS5G5

Self Enrollment

1. Visit YouSeeU.com, click on the Registrationlink and select Student.

2. Complete the form, starting with the class code.


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3. Your email address will serve as your username.

4. Enter a password following the requirements of using at least eight characters, one uppercase letter, one

number, and one symbol. Keep your username and password in a safe location.

5. Review the Terms of Serviceand Privacy Policyand then agree.

6. After clicking on the Registerbutton, your account will be processed and you will be logged into YouSeeU.

Self Enrollment Login

1. Begin by logging into your class. To login, click Loginon the YouSeeU homepage.

2. Enter your Emailand Passwordand click Login.

For more help with any of the above, visit www.youseeu.info.

Engagement/Participation 100 pts.

I assume that you will be present and on time for every class and ready to begin work at the time class is

scheduled to start. Should you need to be absent I expect to receive an e-mail from you PRIOR to the start of

class. Keep in mind that a message in advance of class does not excuse your absence it simply shows me

that you are taking responsibility for choosing to do something else during class time. Multiple absences, even

when accompanied by conscientious notification, may be viewed as unprofessional behavior and negatively

impact your engagement/participation grade.

Attendance and full participation are baseline expectations. You do not receive credit for simply attending all

classes. To receive top points for engagement/participation you will need to take an active role in classdiscussions, volunteer for leading ELC and in-class exercises, ask questions, and apply concepts from readings

and discussions. Challenge yourself to think of at least one relevant question from the readings and class

discussions, and ask it (no question is too dumb). We are here to learn from each other through discussion.

Part of your score in this category will be based on your participation and engagement in a number of

experiential learning activities conducted at Marshalls Experiential Learning Center (ELC). Among these, you

will also be expected to take part in a mock interview. Please refer to the course schedule for these dates, and to

Blackboard for further assignment details.

Please note: ELC exercises are non-negotiable. Missing an ELC exercise will result in adeduction of 25

participation/engagement points (per missed session) unless excused by me in advance of the class. Further,

if you miss the mock interview ELC session,you will lose 50 points unless excused by me in advance. Therewill be no make-ups for the ELC Exercises or for the mock interviews. This is a professional commitment, and

you will be expected to treat it as you would any real-world internship or job interview.

Quizzes/Final Exam 150 pts.A total of five quizzes (10 points each; 10 questions each) will be given over the course of the semester,

approximately every two to three weeks. They will be administered hardcopy, at the beginning of class. If you

arrive late to class on quiz dates, you will not be given additional time to complete it (hint: show up on time!). If

you miss the quiz entirely, you forfeit those points. These quizzes will be based entirely on the textbook


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chapters. Therefore, if you do the reading and know the concepts/ideas covered in each chapter, you will have a

much better chance of doing well on the quizzes. The quiz questions also relate directly to questions that will be

asked in the final exam, so use them as study guides. Each quiz will cover more than one chapter. A final

exam is a required component of this required business course and will be based on the entire semesters

content. I will provide a thorough and detailed comprehensive review prior to the exam. Please see the course

schedule for quiz and final exam dates.

ELC Exercises

ELC activity: Hi-Fli (Thursday, October 8th)

Working in teams in a facilitated session, you will have an opportunity to develop a business product using

planning, development, production, and strategic communication. We will briefly discuss this activity and your

assigned job roles in the class session on Tuesday, October 6th

.

ELC activity: Ethics

What will you do when presented with an ethical dilemma? How will you handle all the components that go

along with making a strategic and ethical decision? This activity gives you a chance to find out using teamwork,

strategic communication, and the concepts we discuss in class.

ELC activity (in Popovich Hall): Mock Interviews (Thursday, October 15th

)

Mock interviews in fall 2015 will take place as an ELC exercise in POPOVICH HALL (3RD

Floor). You must

complete all components of this exercise or you will lose 50 points from your final total course points. On the

day of the interview you must be dressed in professional interview attire and have a resume and cover letter for a

specific job for your interview partner or you will be turned away. Students who do not meet these standards

will not be allowed to interview. We will discuss the Mock Interview assignment in detail on Tuesday,

October 6th.

GRADING DETAILS

This is the university grading rubric:

Grade GPA Range/Percentage

A 4.00 94.00 100.00%

A- 3.72 90.00 93.99%

B+ 3.44 87.00 89.99%

B 3.16 84.00 86.99%

B- 2.88 80.00 83.99%

C+ 2.60 77.00 79.99%

C 2.32 74.00 76.99%

C- 2.04 70.00 73.99%

D+ 1.76 67.00 69.99%

D 1.48 64.00 66.99%

D- 1.20 60.00 63.99%

F 0.92 0.00 59.99%

Because of the Marshall School targeted mean (3.0 GPA for undergraduate business classes), your ultimategrade in the course is determined a variety of factors. Historically, the average grade for this class is in the B

range. Three items are considered when assigning final grades:

1. Your average weighted score as a percentage of the available points for all assignments (the points you

receive divided by the number of points possible).

2. The overall average percentage score within the class.

3. Your ranking among all students in the class.


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Also, please note that while your four major presentations will be graded on a point basis, for example, 100/125

points, other assignments will be letter-graded due to the context of the assignment per the professors discretion

and therefore translate differently into points.

Review of Grades

If an assignment is returned to you and you believe that some error has occurred in the grading, you can, within

one week of the date the assignment is returned, requestusing a memothat I re-evaluate the assignment. If

necessary, I am glad to clarify my commentary on returned assignments (after you have had time to digest the

commentary), but if you wish to discuss your grade, you must initiate the discussion with a memo. Any

reference and discussion of grades (written or otherwise) must be initiated and conducted with diplomacy and

thoughtfulness.

If you are requesting a grade review, the original assignment or presentation evaluation form should be attached

to your memo. The memo should fully and carefully explain why you think the assignment should be re-

evaluated. Arguing that I worked hard and put in a lot of time or simply saying I dont understand why I

received this grade are neither full nor careful explanations. Remember that the re-evaluation process can

result in three types of grade adjustments: positive, none, and negative.

All grades will be posted on Blackboard. You will receive a mid-term grade based on your progress-to-date (and

dependent upon the 25-30% of assignments everyone will have completed thus far in to the term). Any issues or

concerns you have about your progress should be directed to me during office hours. Schedule a time/date so we

can discuss them and tips to improve your efforts.

All grades assigned by faculty members are final. Students have the right to seek explanation, guidance, counsel

and reasons for the assignment of a grade. Students may appeal a grade according to university policy as set

forth in SCampus. Faculty may initiate a change in grade if there is an error in the calculation of a grade.

However, a faculty member may not change a disputed grade outside the formal appeals process. In response to

a disputed academic evaluation by an instructor, a student is entitled to two levels of appeal after review by the

instructor: first to the chairperson of the department and then to the appropriate dean of the school. The full

university policy can be found on page 125 of SCampus and at:

http://www.usc.edu/dept/publications/SCAMPUS/gov/disputed_academic_evaluation_procedures.html

UNIVERSITY ADD/DROP PROCESSMarshall undergraduate courses are open enrollment through the first week of the semester open enrollment; R-

clearance), and many are open through the first three weeks. Students can add these courses using Web

Registration so long as there is a seat available. All classes are closed (switched to D-clearance) at the end of

the first week. This policy minimizes the complexity of the registration process for students by standardizing

across classes.

Faculty cannot add to students to a course that is full, and there are no wait lists for Marshall undergraduate

courses. Contact the Office of Undergraduate Advising if you would like to add your name to an interest list for

classes that are currently full ([email protected] ). Marshall instructors maydrop any student

who, without prior consent, does not attend the first two class sessions (week 1). Instructors are not required to

notify the student s/he is being dropped. Please note: If you decide to drop, or if you choose not to attend the

first two sessions and are dropped, you risk being not being able to add to another section this semester, sincethey might reach capacity. You can only add a class after the first week of classes if you receive approval from

the instructor.

Further, if you are absent six or more times prior to September 15, 2015, I will ask you to withdraw by that

date. These policies maintain professionalism and ensure a system that is fair to all students.

Statement for Students with Disabilities:

Any student requesting academic accommodations based on a disability is required to register with Disability

Services and Programs (DSP) each semester. A letter of verification for approved accommodations can be


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obtained from DSP. Please be sure the letter is delivered to me (or to TA) as early in the semester as possible.

DSP is located in STU 301 and is open 8:30 a.m.5:00 p.m., Monday through Friday. The phone number for

DSP is (213) 740-0776.

COURSE SCHEDULE (Note: Schedule Is Subject To Change) SEE HIGHLIGHTS FOR CHANGES effective9/3/2015

Date Class Topic/Activities Readings(All readings due

prior to class)

Assignments (listed by

Due Date)

Cours

LearninObjectiv(per sessio

Week 1

T, Aug 25 Course Introduction andSyllabus Review; Individual

Introductions; Basics of

Communication Strategy: Why It

Matters to You!

Presentation I am (non-

graded)

1, 2

TH, Aug 27 Communication Theory/Strategy(cont.) USCCT/SMART model;Credibility in Class exercise

CH. 1: Credibility Presentation I am (non-

graded) - continued

1, 2

Week 2

T, Sept 1 Interpersonal Communication

Effective presentation skills: Verbal

& Non-Verbal communication

(interpersonal)

CH 2:Interpersonal

Comm

Handout on BBD:Do what you are

DUE: Create your Profileon YouSeeU; upload 2-

minute video on

Credibility (instructions

on BBD)

1, 2, 3, 5

TH, Sept 3 Effective Presentation skills:Verbal/Non-verbal

Postings on BBD:

Effective Verbals/

Non-Verbals

CH 14 and 15

QUIZ 1 in class

(Chapters 1, 2)

1, 2,3

Week 3

T, Sept 8 Effective presentation skills: Verbal& Non-Verbal communication

(cont.)

Communication and Career

Development Part A; Intro to Career

Package Assignments and

Presentation One

CH 16:

Employment

Communication

2

TH, Sept 10 Career Center Presentation GuestSpeaker

Communication and Career

Development Part B:

Written Communication and

Developing WinningResumes/Cover Letters

QUIZ 2 in class (Chapters

14, 15)4

Week 4

T, Sept 15 Peer Coaching: Presentation One Be ready with arough-cut run

through!

QUIZ 3 in class

(Chapter 16, questions on

career presentations)

DUE: Bring your draft

speech to class; be prepared

to practice with two other

peers

2,3,5


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TH, Sept 17 ELC PRESENTATION ONE(Individual)

100 Points

MEET IN ELC 2,3

Week 5

T, Sept 22 Intro to Presentation Two;Persuasive Communication; The

Power of Story;Persuasion Techniques; Ethics in

Persuasion

Assigned

Articles/TedTalk

Videos

CH 10:Persuasive

Messages

DUE: First Draft

Resume/Cover Letter

1,2,4

TH, Sept 24 Persuasion (continued);Motivation and Audience Analysis

1, 2, 4

Week 6

T, Sept 29 Peer coaching/Presentation Two Bring draft ofpresentation two

to class!

QUIZ 4 in class

(Chapter 10)

2,3,5

TH, Oct 1 ELC PRESENTATION TWO(Individual)

125 Points

MEET IN ELC 2,3

Week 7T, Oct 6 Preparing for Mock Interviews;

Brief Review of Networking Report;

Brief Review of Hi-Fli Exercise

(and role assignment);

Effective InteviewingInterview role-playing

Reread pages

498-505 and other

materials posted

to BBD on

interviewing

Brainstorm questions to ask

about interviewing1, 2, 3, 4

TH, Oct 8 ELC Hi-Fli Exercise No prepnecessary (except

dress code)

MEET IN ELC 2, 3, 5

Week 8

T, Oct 13 Hi-Fli Debrief;Introduction to Presentation Three;

Dynamics of GroupCommunication; Team Assignments

and First Team Meeting

CH 3: Team

Communication1, 2, 4, 5

TH, Oct 15 Mock Interviews Massive prepnecessary

MEET IN JKP (NOT ELC)

Week 9

T, Oct 20 Mock Interview Debrief;Discuss YouSeeU Assignment;

Effective Teamwork; Teamwork

activity

DUE: Final resume and

cover letter

2, 3

TH, Oct 22 ELC Ethics Exercise MEET IN ELC 4, 5

Week 10

T, Oct 27 Debrief Ethics Exercise;Effective emails and other business

correspondence

CH 7, 9: Email,

etc.

DUE: Networking Report 1, 2,3, 4

TH, Oct 29 Effective emails (cont.);

Teamwork in class for presentation

three

1, 2, 3, 4,

Week 11

T, Nov 3 Teamwork in class for presentationthree

Be prepared to do

a dry run with

your team

Quiz 5 in class(Chapters, 3,

7, 9)1, 2, 3, 4,


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COURSE LEARNING OBJECTIVES

1. Identify and discuss communication theories, models, and principles that impact business

communication across diverse industries and fields in a global landscape by analyzing specific

communication behaviors, strategies, and goals through case studies and group discussions.

2. Apply communication theories and principles to achieve communication goalsby evaluating the

purpose of your message, conducting audience analysis, and selecting the appropriate communication

channel to successfully construct and deliver presentations individually and as part of a team in variousbusiness contexts.

3. Utilize critical thinking skills to develop and implement communication strategies across diversebusiness environments by analyzing, comparing, and evaluating the effectiveness of these strategies via

scenario-based simulations and exercises.

4. Develop an understanding and awareness of ethical principles and intercultural and diversity factors that

impact the communication process as business leaders, managers, colleagues and employees by

analyzing and explaining ethical challenges and incidents in their cultural and organizational contexts .

5. Acquire and apply an understanding of small group communication dynamics, including learning to

evaluate and articulate obstacles that impact effective team communication and developing

collaborative deliverables.

TH, Nov 5 PRESENTATION THREE Group presentation

150 Points

MEET IN ELC 2,3, 5

Week 12

T, Nov 10 Leadership Take leadership assessment(due by class)

1, 2, 5

TH, Nov 12 Leadership (cont.) DUE: YouSeeU Assignment 1, 2, 3,5

Week 13

T, Nov 17 Review of presentationfour/teamwork; Effective Group and

team managementDebrief YouSeeU assignment

1, 2, 5

TH, Nov 19 Q&A Exercise in ELC MEET IN ELC 3, 5

Week 14

T, Nov 24 Debrief Q&A exerciseTeamwork for presentation four;

individual team meetings with

professor

Be prepared to do

dry run1, 2, 3, 4,

TH, Nov 26 Thanksgiving Holiday -

NO CLASS

Week 15

T, Dec 1 PRESENTATION FOUR-Group presentation

175 points

1, 2, 3,4, 5

TH, Dec 3 PRESENTATION FOUR-Group presentation (cont.)

175 points;

Class wrap-up and celebration;

Review for final exam

1, 2, 3, 4,

Week 16

Finals week FINAL EXAMDATE/LOCATION/TIME TBD


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Usc Buad302 Syllabus

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