US Army All American Bowl Backgrounder

All American Games

Backgrounder

Table of Contents

• All American Games, LLC overview……………………………………………………………………………2

• U.S. Army All-American Bowl Background………………………………………………………………...3

• U.S. Army All-American Bowl Alumni………………………………………………………………………...4

• U.S. Army All-American Bowl 2013 Program Results………………………………………………….5

• #ArmyBowl Social Media Experience…………………………………………………………………………6

• #ArmyBowl Social Media Experience continued..………………………………………………………7

• 2013 Bowl Week………………………………………………………………………………………………………..8

• U.S. Army All-American Marching Band……………………………………………………………………..9

• U.S. Army All-American Marching Band continued……………………………………………………10

• U.S. Army All-American Bowl Selection Tour……………………………………………………………..11

• U.S. Army Coaches Academy……………………………………………………………………………………..12

• U.S. Army National Combine……………………………………………………………………………………..13

• Eastbay Youth All-American Bowl………………………………………………………………………………14

• Eastbay Youth Al-American Bowl Selection Tour…………………………………………………........15

• FBU National Championship……………………………………………………………………………….……..16

• FBU National Championship 8th Grade Bracket………………………………………………………….17

• FBU National Championship 7th Grade Bracket………………………………………………………….18

• FBU International Games…………………………………………………………………………………………..19

Table of Contents Continued

• FBU Alumni Huddle……………………………………………………………………………………………20

• Football University (FBU) Camps………………………………………………………………………..21

• Football University (FBU) Camp Locations………………………………………………………….22

• Football University (FBU) Camps Social Media Impact……………………………………….23

• Football University (FBU) Top Gun Camp……………………………………………………………24

• Contact Information…………………………………………………………………………………………..25

• All American Games (AAG) is a sports management and marketing company based in Wharton, NJ. AAG owns and produces more than 700 of the nation’s premier high school and youth sporting events, including the U.S. Army All-American Bowl, U.S. Army All-American Marching Band, U.S. Army National Combine, U.S. Army Coaches Academy, Football University (FBU), Eastbay Youth All-American Bowl, FBU National Championship, and FBU Top Gun All-Star Camp.

• In the aggregate, All American Games reaches millions of youth and high school athletes annually, as well as their sphere of influences, through AAG’s numerous events and properties. Each year, athletes around the world enhance their specific sports abilities and raise their level of play through the elite instruction and training received through All American Games. The company is uniquely qualified to communicate and build lasting relationships with their core audiences.

• The Company was founded in 2000 by its president, Rich McGuinness, and is operated by McGuinness and partner Doug Berman. Rich McGuinness and Berman were recently named to Sports Event Magazine’s “Innovators & Influencers” list, which spotlights 25 individuals who are influencing sports today and building lasting legacies.

• The Company and its properties have been covered by many media outlets, including The Wall Street Journal, New York Times, FOX News, CNN, Sports Illustrated, Sports Business Journal, MTV and many more. In May 2008, The Wall Street Journal featured All American Games in a front-page story that proclaimed: “Rush to the NFL: These guys screen the pros of tomorrow.”

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All American Games, LLC

U.S. Army All-American Bowl Background

• The nation’s premier high school football all-star game, featuring:

– 90 Senior High School Football Players – 125 High School Musicians – 48 High School Cheerleaders – 4 Video Crew Members

• Alamodome in San Antonio, TX and broadcast live on NBC

• Alumni include:

– Over 200 NFL athletes (Including 54 first round picks) – Over 400 college athletes

• Program executes more than 200 events a year • 2014 game will be held on Saturday, January 4th

• All-Americans spend 8 days in San Antonio and take part in a

variety of activities – Practices, seminars, roundtables and numerous unique

events for added entertainment and education

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U.S. Army All-American Bowl Alumni

Adrian Peterson

2006 1st Round Pick

5-time Pro Bowler

C.J. Spiller

2010 1st Round Pick

2012 Pro Bowler

Andrew Luck

2012 1st Overall Pick

2012 Pro Bowler

Joe Thomas

2007 3rd Overall Pick

6-time Pro Bowler

LeSean McCoy

2011 Pro Bowl and

All-Pro Selection

Haloti Ngata

2006 1st Round Pick

4-time Pro Bowler

Ndamukong Suh

2010 1st Round Pick

2-time Pro Bowler

Nick Mangold

2006 1st Round Pick

4-time Pro Bowler

Patrick Peterson

2011 1st Round Pick

2-time Pro Bowler

Eric Berry

2010 1st Round Pick

2-time Pro Bowler

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U.S. Army All-American 2013 Program Results

• Game Attendance: 40,133 (New U.S. Army All-American Bowl Record)

• NBC Television Rating: 1.2 Nielsen Rating (est. 1.7 million viewers)

Key Media: • Over 170 media credentials were handed out for the U.S. Army All-

American Bowl, with media highlights including coverage from SI.com, ESPN.com, Miami Herald, Pittsburgh Post-Gazette, Chicago Sun-Times, Dallas Morning News, Daily Record (NJ), NBC Sports, Yahoo! Sports (Rivals), sbnation, army.mil, Max Preps, Scout, Bleacher Report, XM Satellite 197 and Sirius Satellite 137 (Total subscribers 23,365,383), KASR-92.7 FM in Conway, AR and the 30 small market station Arkansas Radio Network, ESPN Radio (WQWK-AM) in State College, PA and ESPN San Antonio 1250 AM

• Digital Media during Bowl Week

‒ From Sept. 26th 2012 thru Jan 15th, 2013: Total Visits= 274,233, Visit Duration=2:01 and Unique Visitors= 213,033

‒ On January 5th (Day of Bowl) their were approx. 66,000 visits

‒ Live streaming of Bowl Week Events included the U.S. Army All-American Marching Band Halftime Show, the Eastbay Youth All-American Bowl games, the FBU National Championship games and FBU International Games

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2013 Bowl Week

Welcome BBQ on the Alamodome field

adidas Locker Room setup for apparel sizing during check-in

Hall of Fame RB Marcus Allen served as the keynote speaker at the U.S. Army All-

American Bowl Awards Dinner in 2013

U.S. Army All-Americans having fun at the Boys and Girls Club of San Antonio during

Community Service day at Bowl Week

Crowds gather at the Army Strong Zone outside the Alamodome

Rap star Wale performing at the AAG Kick Off Party in 2013

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U.S. Army All-American Marching Band

• Entering its seventh year, the U.S. Army All-American Marching Band is a collection of the premier musicians and color guard members in the United States

• Students who exhibit exceptional musicianship, marching achievement, character and leadership prior to their senior year of high school are eligible to be a part of the U.S. Army All-American Marching Band

U.S. Army All-American Marching Band Members receive the following:

• An all-expenses paid trip to San Antonio to perform as a member of the U.S. Army All-American Marching Band including airfare, hotel, food, rehearsal gear, performance gear, instrument and more.

• Opportunity to rehearse and perform alongside the finest high school marching musicians in the nation for 4 days

• The chance to work with an all-star marching band staff made up of directors from the most respected marching bands in America and the U.S. Army Field Band

• Each Band and Color Guard Member gets their own All-American Selection Tour stop to announce their elite accomplishment to media, school and fellow community members

• An opportunity to perform on the Alamodome field at half-time of the U.S. Army All-American Bowl in San Antonio, TX, a performance that is streamed live on YouTube.com

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U.S. Army All-American Marching Band

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U.S. Army All-American Bowl Selection Tour

• The U.S. Army All-American Selection Tour visits schools/communities nationwide to announce All-American football and band selections

• 197 high school stops in 35 states

• Presentations at high school assemblies with students, athletes, bands, cheerleaders, faculty and families in attendance

• Sponsor opportunities: Table/booth, speaking opportunities, signage and promotional materials

• Local Media present at tour presentation

DL Justin Manning interviewed by local Fox affiliate during his

Selection Tour event

Band Member Maggie Williams at Selection Tour event with U.S.

Army representatives

Selection Tour event set-up at high school assembly

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U.S. Army Coaches Academy

• For the past nine years, the U.S. Army has recognized coaches’ commitment and dedication by inviting each U.S. Army All-American’s high school coach to San Antonio during Bowl Week to attend the three-day U.S. Army Coaches Academy

• Highlights of the U.S. Army Coaches Academy:

– Classroom Seminars

– Featured guest lecturers

– On-field clinic, exposing Coaches Academy Attendees to some of the most cutting-edge information from top pro football and college coaches

– Leadership Seminars directed be U.S. Army representatives

• The 2014 U.S. Army Coaches Academy will welcome more than 100 coaches to San Antonio from all across the country

Former NFL Offensive Line coach Jim McNally

Former Cincinnati Bengals Head Coach Sam Wyche

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U.S. Army National Combine Background

• The U.S. Army National Combine (presented by SKLZ) is an invite only event that features 500 of the nation’s top underclassman athletes

• The three-day event is the first opportunity for the nation’s top underclassmen to demonstrate their physical talent and compete against one another amongst high school and college football’s top scouting organizations, as well as the U.S. Army All-American Bowl Selection Committee

• Modeled after the NFL combine, all combine tests and competitive drills will take place in the Alamodome.

• U.S. Army National Combine alumni include: Josh Freeman (Tampa Bay Buccaneers), Ted Ginn, Jr. (San Francisco 49ers), Percy Harvin (Seattle Seahawks), Colt McCoy (Cleveland Browns), Patrick Peterson (Arizona Cardinals), Matt Stafford (Detroit Lions), and Tim Tebow (New York Jets).

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Eastbay Youth All-American Bowl Background

• The Eastbay Youth All-American Bowl, featuring over 200 of the top 7th and 8th grade football players, is entering its fifth year and is considered the Super Bowl of Youth football

• The Eastbay Youth All-American Bowl has been featured on an episode of the national syndicated, weekly high school sports magazine show “Sports Stars of Tomorrow,” hosted by legendary announcer Pat Summerall, which features the top prep athletes, performances and personalities

• Sports Stars of Tomorrow is broadcast in 92% of the nations HH’s

through broadcast syndication

• A total of three games make up the Eastbay Youth All-American Bowl: An 8th grade unlimited weight game, 7th grade unlimited weight game and a U.S. vs. Canada game

• 2013 games will take place Sunday January 6th

• All-Americans spend four days in San Antonio and take part in a variety of activities: – Practices, seminars, roundtables, and numerous unique

events for added entertainment and education

8th grade athletes gather for Eastbay Youth All-American Bowl MVP announcements

Team USA poses before their game against Team Canada

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http://www.footballuniversity.org/fbu_youth_main.php

Eastbay Youth All-American Bowl Selection Tour

• The Eastbay Youth All-American Selection Tour visits school/communities nationwide to announce Eastbay Youth All-American Bowl selections

• 105 jerseys were presented during the 90 events that took place during the Selection Tour for the 2013 Eastbay Youth All-American Bowl

• Presentations at middle schools or other locations with students, athletes, bands, cheerleaders, faculty and families in attendance

• Sponsor opportunities: Table/booth, speaking opportunities, signage and promotional materials

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FBU National Championship Overview • A cross between the Little League World Series and the NCAA Tournament,

the third annual FBU National Championship will feature 6th, 7th and 8th grade teams competing in separate 64 team, single-elimination tournaments in 2013-14

• After battling their way through the initial rounds of the tournament, the Final Four teams in each bracket will travel to San Antonio to experience AAG Bowl Week and to play for the right to be called National Champions

• The Championship game in each bracket will be held in the Alamodome in San Antonio, TX

• The 192 total teams in the 6th, 7th and 8th grade FBU National Championship tournaments consist of 6,720 total players led by 960 total coaches and seen by over 50,000 total fans.

2012-13 FBU National Championship Results • In the finals of the 7th grade FBU National Championship, held at the

Alamodome, a dominant Maryland team was able to overcome NW Louisiana in the championship game 38-18.

• Team Georgia lifted the trophy in the 8th grade FBU National Championship tournament, beating Team Colorado 32-6 in the finals to be crowned National Champions.

FBU National Championship Background

Coaches from Team MD receive the 7th Grade National Championship game trophy

Teams Colorado and Georgia line up for the 8th grade National Championship game

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FBU International Games

Event Overview

• The FBU International Games features top U-19 all-stars from around the world competing in games as a part of the U.S. Army All-American Bowl Week celebration.

• The event features a five-team series ending with a semi-final round and a championship game that is played in the Alamodome in San Antonio.

• Players are selected by the FBU committee of former NFL players and coaches, who determine who is selected based off of performance in FBU North America and FBU International camps held throughout the year

2013 FBU International Games Review

• The 2013 FBU International Games featured top athletes selected from FBU North America and FBU International camps held from September 2011 to September 2012.

• In 2013, the inaugural FBU International Games in San Antonio featured five teams: Europe, Canada/Montreal, Canada/BC, Mexico and United States.

• Team Canada/BC emerged victorious at the 2013 FBU International Games, defeating Team USA 38-18 in the championship game

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Team Canada/BC celebrates their victory over Team USA in the FBU

International Games Finals

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FBU Alumni Huddle

Event Overview

• An event that debuted in 2013, the FBU Alumni Huddle is a chance for the Alumni Huddle athletes that have attended past FBU Camps, Top Gun Camps and/or played in FBU National Championship Games to experience AAG Bowl Week

• The event allows FBU Alumni Athletes the opportunity to travel to San Antonio to participate in special training and social events with many of the top youth and high school athletes in the country

• The Alumni that attend also receive five (5) tickets to the U.S. Army All-American Bowl

2013 FBU Alumni Huddle

• The inaugural Football University Alumni Huddle featured 133, 6th through 11th grade football athletes

• For three days in San Antonio, the attendees participated in both combine training and positional training as well as the opportunity to attend the AAG Kickoff Party and the Friday Night Fiesta.

• The athletes heard from special guest speakers during their stay in San Antonio, including Coach Herman Boone, an inspiration for the Disney movie “Remember the Titans,” and U.S. Army Bowl Alumni and NFL players Michael Clayton, Brian Brohm and Aaron Williams

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FBU alumni attend a seminar and get advice from NFL players Michael Clayton, Brian Brohm, and Aaron Williams

Football University (FBU) Camps Background

• Football University is a 3-day elite football camp where top athletes learn from the premier NFL instructors in the country.

• All athletes are nominated by regional scouts and must be invited

to attend Football University ‒ 100 High School athletes per camp (9th-12th grade) ‒ 100 Youth athletes per camp (6th-8th grade)

• Athletes spend three days participating in:

– On-field training in non-contact, position specific techniques – Classroom sessions to review high-definition video from on-

field training drills – Nutrition, performance and recruiting seminars to prepare

student athletes and parents for recruiting and the next steps for training

• Sponsor opportunities:

‒ Exposure to elite athletes and their families through one on one interaction

‒ PR/Social Media Exposure ‒ Equipment/Product use by all FBU athletes

FBU athlete and his dad meet with FBU WR instructor Billy "White Shoes" Johnson for post-camp evaluation

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Football University (FBU) 2013 Camp Locations

• Football University camps will be held in over 40 cities in the U.S. and internationally from March through August with more than 8,000 top athletes in attendance

• In 2013 FBU Camps will be held in the following locations:

Phoenix

San Antonio

Orlando

Los Angeles

Austin

Houston

Fort Lauderdale

San Diego

Dallas

Charlotte

Bay Area

New Jersey

Vancouver (CAN)

Seattle

Toronto (CAN)

St. Louis

Northern Virginia

Stirling (UK)

Atlanta

Pensacola/Fort Walton Beach

Little Rock

Midland

Columbus

Philadelphia

Nashville

Chicago

Denver

Portland

Oklahoma City

Lexington

Annapolis

Long Island

Boston

Oahu

Milwaukee

Stamford

Indianapolis

TOP GUN - HS (OH)

TOP GUN - Youth (OH)

Wolfville (CAN)

Athletes facing off in a 1 on 1 drill at a Football University camp

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Football University (FBU) Camps Social Media Impact

Social Media Impact during 2011-2012 Bowl Week: December 30th, 2012 – January 7th, 2013 Facebook • 931 New Likes added during Bowl Week

— 28,206 Total Fans • 2,721 Total Fan Interactions (Likes, Comments, and Shares) • 97,990 Total Reach (Number of people that have viewed content associated with the FBU Facebook page)

Twitter • 622 New Followers Added •4,302 Total Followers

YouTube • 12,954 Total Views • 37,389 Total Minuted Watched • 140 New Subscribers

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Football University (FBU) Top Gun Camp

• FBU Top Gun is a series of three-day elite mini-camp, to be held at Dublin Jerome High School in Dublin, Ohio

• The high school session (9th-11th grade) of the Top Gun camp will take place from July 18-20 and the youth session (6th-8th grades) will be July 22-24.

• Both the high school and youth sessions of the Top Gun camp

will each draw ~800 of the elite players in the nation

• Included in the Top Gun camp are seminars and roundtable discussions on issues like concussions and nutrition and VIP speakers

• Athletes and their families will converge on Dublin, OH to train at an elite facility with more than 50 former and current NFL players, coaches, and FBU instructors.

• Top Gun is a private showcase open to over 100 credentialed media including national media such as 247Sports, Forbes Report, Sports Illustrated, Sporting News, USA Today and many more.

2012 Top Gun Concussion Seminar included former NFL players and a U.S. Army rep

Lineman take the field to run drills at the HS Top Gun camp in 2012

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Contact Information

All American Games

175 North Main Street

Wharton, NJ 07885

Rich McGuinness, President

[email protected]

Cell: 973-214-4266

Beth Daly, Director of Partnership Relations

[email protected]

973-366-8448 ext. 219

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mailto:[email protected]

mailto:[email protected]

US Army All American Bowl Backgrounder

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