Ringkasan Pembentangan Garis Panduan Gated Community and Guarded Neighbourhood
Upper Oakville Shopping Centre Neighbourhood Secret Annual Report
description
Transcript of Upper Oakville Shopping Centre Neighbourhood Secret Annual Report
Annual Report: NS 2013 Client: Upper Oakville Shopping Centre Campaign: Neighbourhood Secret Date Prepared: March 21, 2014 Prepared By: A. Page
• Extend social currency in the community
• Build email database
• Build Facebook likes & Twitter followers
• Drive in-store traffic
Campaign Goals
Creative
Email Creative
Campaign Statistics
• 66,184 Total Response
• 6,966 Response From PURL
• 21,427 Response From Share
• 37,791 Response From Other
• 6,862 Total Opt-ins (10.37%)
• 1,957 Total Shares (28.52%)
• 8,017 Coupons Activated
Results Notes
Month Sent Opens Opens (%) Clicks Clicks (%)
March 8,437 1,885 16.30% 389 22.9%
April 25,765 4,471 12.5% 753 18.5%
May 39,670 4,218 8.9% 453 10.6%
June 22,198 2,810 14.0% 468 16.7%
July 25,585 3,583 14.6% 712 19.9%
August 33,923 4,113 12.5% 533 13%
Spetember 90,495 23,725 26.5% 1,536 6.5%
October 103,848 22,784 22.1% 1,836 8.1%
November 53,658 11,133 21.5% 1,057 9.3%
December 111,386 17,598 18% 608 3.3%
January 84,059 15,225 18.3% 2,245 13.8%
February 83,099 13,068 16% 710 5.4%
TOTAL 682,123 124,613 16.8% 11,300 12.3%
Email Statistics
Google Audience (www.neighbourhoodsecret.net)
• Google Indicates 40,006 Visits
• 12,127 Unique Visitors
• 12,128 New Visitors
• 27,878 Return Visitors
• 214,496 Pageviews
• 5.36 Pages / Visit
Google Results
Location
Traffic Results
Sharing Vehicles
Facebook Likes (New: 3448)
Twitter Followers (New: 1078)
Raven5 Metrics Raven5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 214,496 - $6,434.88 Website visit – 40,006 - $40,006.00 Time on site – n/a - $0.00 Email opens – 124,613 - $37,383.90 Email clicks – 11,300 - $11,300.00 Email opt in – 6,862 - $41,172.00 Social impression – 12,207,653 - $61,038.26 Social Twitter – 1,078 - $3,234.00 Social Facebook – 3,448 - $17,240.00 Coupons Activated – 8,017 - $8,017.00 Total Value $ 225,826.04
Website views $0.03, visit $1.00, time on site 2 minutes $3.00 / Email - open $0.30, click $1.00, opt in $6.00 / Social - impression $0.005, Twitter follower $3.00, Facebook LIKE $5.00. Coupons Activated $1.00
Metrics
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