Unit 4 Advertising

Word study

Step 1: Word reading P.67

Step 2: Word guessing

1. make sth publicly known advertise vt.

_____________n.

1)There are too many TV advertisements _______________________.( 在节目间 )2) If you want to sell your product you _______________. （必须打广告）

advertisement

in between the program

must advertise it

Step 2: Word guessing2. publicize sth in order to sell it / to help in the growth or development of

romote

2) a publicity campaign to promote her new book

1) We must promote commerce with neighboring countries.

促销；促进，推动；提升，晋升

3) The football team was promoted to the first division. ? 甲级

宣传活动

p_______ vt.

Step 2: Word guessing

3. an important problem that people talk about issue n.

1) Pollution is a serious issue.

3) I bought the new stamp the day of its issue. ( 发行 )

2) a political, topical etc. issue

Step 2: Word guessing

4. make sb healthy again cure vt. & n.

1) The only way to cure backache is to rest. 2) The doctors cured her of cancer.

3) An ounce of prevention is a pound of cure. ( 谚 ) 一分预防相当于十分治疗。 ?

n.

Step 2: Word guessing

5. words that expresse a personal opinion comment n.

1) What comments do you have on/about my son's behavior?

2) The king refuses to comment on the election results. (v.)

Step 2: Word guessing

6. activities with a particular aim esp. in politics or business

campaign n.1) That politician won the presidential election campaign and became the President. 2) Joan is campaigning for equal rights for women. (vi.)

参加 / 领导一场战役 / 运动=take part in/ lead…

Step 2: Word guessing

7. do sth (illegal, wrong or foolish)commit v.

1) commit murder/ suicide/ theft/ a crime/ an unforgivable error

2) The pressured worker decided to commit suicide.

犯凶杀 / 自杀 / 偷窃 / 罪 / 不可原谅的错误

Step 2: Word guessing8. finish (doing or making sth) complete vt.

1) I will complete this task soon.

3) He is a complete scholar. When will the railway be complete(d)?

2) 铁路何时竣工？

完整的；完全的 / 完成了的 ;

(adj.)=total; thorough

彻底的；十足的

Step 2: Word guessing

9. the only one of its kind unique adj.

1) It's a unique work of art.

2) Watching TV is her unique way to pass time.3) He has unique skills in catching poisonous snakes. 绝招

独一无二的 艺术作品

?

Step 2: Word guessing

10. tell sb that a person or thing is good or useful r__________ v.

2) The doctor strongly recommended that he take a holiday.

1) I wouldn't recommend you to go there alone.

3) I bought this magazine on the recommendation of a friend.

n.

= suggest

ecommend

Step 2: Word guessing

11. decide determine vt.

1) We determined to go to the railway station at once. 2) He is determined not to quarrel with his parents.a determined man

意志坚强的人 ?

adj.

Step 2: Word guessing

12. to attract, or interest appeal vi.

Do these paintings appeal to you?

1) This policy will not appeal to the voters.

3) Her novels have wide appeal . (n.)

=attraction n.

appeal to sb

2) 你对这些画感兴趣吗？

• Exx. A2, B1, D1, P.90~91 & P.93• Preview Word Power P. 6

Fill in the blanks with proper words:1. The advertising s_____ was a play on words. 2. We should protect our school’s i______ . 3. The government decided to promote public w_______. 4. The business man has p_____ the money in industrial stock. 5. She was unfit for such a s_____ position.

slogan

mage

lacedelfare

enior

Fill in the blanks with proper words:

6. The new store across the road has taken away most of my c_________.

7. He managed to p_______ a house. 8. Wet weather is a f______ of changsha. 9. The singer conquered the hearts of his a________. 10. This is a new a________ to learning English.

customers urchase

eature

udience pproach