Unison Hong Kong – for Ethnic EqualityUnison Hong Kong – for Ethnic Equality香 港 融 樂 會 – 為 種 族 平 等香 港 融 樂 會 – 為 種 族 平 等

Chow Sau FongChow Sau FongMar 18, 2005Mar 18, 2005

HKCSSHKCSS

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same digA rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.nity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

Good Practice Sharing 2005Good Practice Sharing 2005“Social Inclusion Practice on Fostering Social Integration of Ethnic Minori“Social Inclusion Practice on Fostering Social Integration of Ethnic Minori

ties”ties”

How advocacy works through media, partnHow advocacy works through media, partnership and othersership and others

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same digA rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.nity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

Characteristics of Ethnic Characteristics of Ethnic Minorities Minorities 1.1. Ethnic Origins (Southern/Southeast AsiEthnic Origins (Southern/Southeast Asi

ans)ans) (343,950 people, 5.1% in the whol(343,950 people, 5.1% in the whole population)e population)

2.2. Spoken Languages (native languages, Spoken Languages (native languages, English, Cantonese)English, Cantonese)

3.3. Religious BeliefReligious Belief4.4. History in Hong KongHistory in Hong Kong5.5. Occupations Occupations 6.6. Education backgroundsEducation backgrounds7.7. Social networkSocial networkA rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

Scenario in late 90s Scenario in late 90s 1.1. School-lessSchool-less2.2. Job-lessJob-less3.3. PoorPoor4.4. Drug abuseDrug abuse5.5. Street-sleepingStreet-sleeping6.6. Increasing Crime RateIncreasing Crime Rate7.7. Lack of community supportLack of community support8.8. Low community participationLow community participationA rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

Structural Causes Structural Causes 1.1. Language Barrier, information bloLanguage Barrier, information blo

ckscks2.2. Unequal education opportunitiesUnequal education opportunities3.3. Less employment opportunitiesLess employment opportunities4.4. Racial discrimination, prejudiceRacial discrimination, prejudice5.5. Self-DefenseSelf-Defense6.6. Only minority! Lack of bargaining Only minority! Lack of bargaining

powerpowerA rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the saA rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the sa

me dignity.me dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

Unison Hong Kong……Unison Hong Kong……

• A NGO established in 2001 A NGO established in 2001 • Formed by a group of people (teachers, social Formed by a group of people (teachers, social

workers, lawyers etc) who concerned with the workers, lawyers etc) who concerned with the problems and rights of ethnic minorities in Hoproblems and rights of ethnic minorities in Hong Kongng Kong

• Run by 2 volunteer social workers Run by 2 volunteer social workers • Not funded by governmentNot funded by government• Promote Ethnic EqualityPromote Ethnic Equality• Enhance public’s awareness on ethnic minorEnhance public’s awareness on ethnic minor

ities issuesities issues

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

Intervention Approach:- Intervention Approach:- • Case advocacyCase advocacy• Media advocacy Media advocacy • Strategic PartnershipStrategic Partnership

Consideration of community characteristics, Consideration of community characteristics, our manpower, effectiveness and efficiency our manpower, effectiveness and efficiency of the approachesof the approaches『四兩撥千斤『四兩撥千斤』』

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what theiA rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.r colors are, have the same dignity.

玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。應 有 一 樣 的 尊 嚴 。

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

Media Advocacy:-Media Advocacy:-

• The strategic use of newsmaking through TV, radio The strategic use of newsmaking through TV, radio and newspapers to promote public debate, and geand newspapers to promote public debate, and generate community support for changes in communnerate community support for changes in community norms and policiesity norms and policies

• a strategic partnership is a long-term, win-win a strategic partnership is a long-term, win-win commitment between two organizations for commitment between two organizations for the purpose of achieving specific objectives by the purpose of achieving specific objectives by maximizing the effectiveness of each maximizing the effectiveness of each participant’s resources.participant’s resources.

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

Strategic partnership:-Strategic partnership:-

Strategic Intervention Goals:- Strategic Intervention Goals:- • Push the government to open the dialogue Push the government to open the dialogue • Let public knowing that EM children were treLet public knowing that EM children were tre

ated unfairly in educationated unfairly in education• Make some noise in public, let the invisible EMake some noise in public, let the invisible E

M community became more “visible”M community became more “visible”• Empower the ethnic minorities (build their trEmpower the ethnic minorities (build their tr

ust to society and the systems)ust to society and the systems)

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.their colors are, have the same dignity.

玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色，玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 應 有 一 樣 的 尊 嚴 。

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

Case 1:- school placement Case 1:- school placement Issues:Issues:• Inadequate primary school places for EM childrInadequate primary school places for EM childr

en. Children waited several years for a school pen. Children waited several years for a school place. lace.

Scenario:Scenario: • Primary schools refused to receive EM Children Primary schools refused to receive EM Children

because of language barrier and other reasonsbecause of language barrier and other reasons• Some primary schools have to close down/ cut Some primary schools have to close down/ cut

resource because they did not have enough P1 resource because they did not have enough P1 admission admission

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

1.1. Gather information (facts) and casesGather information (facts) and cases2.2. From individual case to collective problemFrom individual case to collective problem3.3. Issue framing: Unfair treaIssue framing: Unfair trea

tment of EM children in educationtment of EM children in education4.4. Gaining access to media:Gaining access to media:- start with personal network “Oriental Daily”- start with personal network “Oriental Daily”- Then Ming Pao, SCMP , RTHK “Hong Kong Con- Then Ming Pao, SCMP , RTHK “Hong Kong Con

nection”nection”

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

Planning for Media Advocacy Planning for Media Advocacy

5.5. NewsworthinessNewsworthiness- Story telling:- suffering of childrenStory telling:- suffering of children- Ironic practice:- some schools having vacancIronic practice:- some schools having vacanc

ies but refuse to receive EM childrenies but refuse to receive EM children- Policy loopholes:- compulsory education for Policy loopholes:- compulsory education for

HK children (most of them had permanent reHK children (most of them had permanent residence)sidence)

- Controversy: education-- a basic rights of EM Controversy: education-- a basic rights of EM children? children?

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

Planning for Media Advocacy Planning for Media Advocacy

1.1. ED was embarrassed. Initial response from HAB.ED was embarrassed. Initial response from HAB.2.2. Identify partner/ lobbying:Identify partner/ lobbying:- schools, who is forced to closed down e.g. schools, who is forced to closed down e.g. 油麻地街油麻地街

坊會小學坊會小學 , , 閩僑閩僑 , , 道教聯會道教聯會- Opinion leaders, LegCo members, HRM etc., vocal eOpinion leaders, LegCo members, HRM etc., vocal e

ducator, education concern groupsducator, education concern groups- Institute: HKIE, HKU, conduct researchInstitute: HKIE, HKU, conduct researchStoryStory research figures research figures quotes & comments from opi quotes & comments from opi

nion leadersnion leaders Government Response Government Response

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

Development Development

Case 2:- racial discrimination Case 2:- racial discrimination bill bill Scenario:Scenario: • Discrimination by the HKSAR Discrimination by the HKSAR

Government or public sector Government or public sector organisations has been outlawed organisations has been outlawed since the enactment of the Bill of since the enactment of the Bill of Rights in 1991Rights in 1991

• No legal protection in private sectors.No legal protection in private sectors. • Racial discriminations did exist in all walks oRacial discriminations did exist in all walks o

f livesf lives

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

1.1. Gather information (facts) and cases in education , emGather information (facts) and cases in education , em

ployments, use of social services etc.ployments, use of social services etc.2.2. From individual case to collective problemFrom individual case to collective problem3.3. Issue framing:Issue framing:- Racial discrimination existed in HK- Racial discrimination existed in HK- Government has commitment to enact such Government has commitment to enact such

legislationlegislation 4.4. Gaining access to media:Gaining access to media:- Mainly SCMP & Ming Pao which concerned more on huMainly SCMP & Ming Pao which concerned more on hu

man rights issues and more “middle-class’ orientedman rights issues and more “middle-class’ oriented

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

Planning for Media Advocacy Planning for Media Advocacy

5.5. Identify partner:-Identify partner:-• Institute: produce research e.g. HKUInstitute: produce research e.g. HKU• Opinion Leaders:- LegCo members , Academic, LawyOpinion Leaders:- LegCo members , Academic, Lawy

erer• Local Organizations concerns human rights issuesLocal Organizations concerns human rights issues• Ethnic Minority groups & leadersEthnic Minority groups & leaders• Local NGOsLocal NGOs• International connections: UNCESCRInternational connections: UNCESCR

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

Planning for Media Advocacy Planning for Media Advocacy

Other issues:- Other issues:-

• Street sleepingStreet sleeping

• Drug abuseDrug abuse

• UnemploymentUnemployment

1.1. Change in policy & practice esp. in educationChange in policy & practice esp. in education2.2. Fasten the process of legislationFasten the process of legislation3.3. Process Goal:Process Goal:- Draw public attention to EM problems and live situaDraw public attention to EM problems and live situa

tionstions- Successfully embarrassed the Government and pusSuccessfully embarrassed the Government and pus

hed them to response to EM’s problemshed them to response to EM’s problems- EM leaders/youth were empowered. They had more EM leaders/youth were empowered. They had more

confidence in “the freedom of expression”. They lconfidence in “the freedom of expression”. They learnt how to deal with “media”earnt how to deal with “media”

- Made international connections.Made international connections.

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

Evaluation & reflections Evaluation & reflections

1.1. Expectation/ hidden agenda of mediaExpectation/ hidden agenda of media- Likes to report on sufferings rather than policy loophLikes to report on sufferings rather than policy looph

olesoles- Over-emphasize on the social worker’s imageOver-emphasize on the social worker’s image2.2. Frame the “issue” or “story” differentlyFrame the “issue” or “story” differently3.3. Void the relations with GovernmentVoid the relations with Government4.4. Limitation in “visual” and “audio” bits Limitation in “visual” and “audio” bits 5.5. Negative consequences (even winning) on EM commNegative consequences (even winning) on EM comm

unityunity6.6. Changing goals, values and commitment of partnersChanging goals, values and commitment of partners

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

Limitation & Difficulties Limitation & Difficulties

1.1. Be clear of your issues, your goals, target audience and messagBe clear of your issues, your goals, target audience and messagee

2.2. Choose your media partner, understand the style of the publicaChoose your media partner, understand the style of the publication. tion.

3.3. Be proactive to sell your story.Be proactive to sell your story.4.4. Make a good media plan. Make a good media plan. 5.5. Always share your mission and passion with reporters. Let them Always share your mission and passion with reporters. Let them

see the injustice and unfairness over the whole issue. Invite thesee the injustice and unfairness over the whole issue. Invite them to be your volunteers, let them feel their lives.m to be your volunteers, let them feel their lives.

6.6. Choose a good spokeperson. Always prepare “case”Choose a good spokeperson. Always prepare “case”7.7. Review the progress of the issues with partners from time to timReview the progress of the issues with partners from time to tim

e. Get their trust and understanding. Share the success. Prior coe. Get their trust and understanding. Share the success. Prior consensus in media work is needed.nsensus in media work is needed.

8.8. Be consistent with agency policy, practice. Always informed youBe consistent with agency policy, practice. Always informed your managementr management

9.9. …………....A rose, no matter how its name is changed, is still fragranA rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.t. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.A rose, no matter how its name is changed, is still fragrant. Humans, no matter what their colors are, have the same dignity.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。 玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。 人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。

Tips Tips

Thank You!Thank You!

A rose, no matter how its name is changed, is still fragrant.玫 瑰， 不 管 換 個 甚 麼 名 字， 還 是 一 樣 的 芬 芳。

Humans, no matter what their colors are, have the same dignity.

人 類， 不 論 有 著 甚 麼 膚 色， 應 有 一 樣 的 尊 嚴 。